Paraxanthine (Tag Archives)
Paraxanthine is caffeine’s primary metabolite, marketed as enfinity and touted as caffeine’s replacement since using it side-steps caffeine’s other side-effect-driving metabolites.
This page lists all PricePlow articles mentioning paraxanthine, but for a full analysis, see our article titled Paraxanthine: Caffeine’s Major Metabolite for Laser-Targeted Energy.
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C4 AlphaBomb Sport: Cellucor's NSF Certified Pre-Workout Powered by enfinity Paraxanthine
Cellucor is expanding the AlphaBomb name with a second, more accessible entry: C4 AlphaBomb Sport. Like the original, it ships in a tub molded into the shape of a bomb, with this version in a bright yellow finish that matches the rest of the C4 shelf.
The original C4 Alpha Bomb built its reputation […] Continue Reading →
Advanced Bionutritionals Nitro Reds: A Unique Pre-Workout with SuperFoods from MitoReds
Last year, we wrote about Advanced Muscle Plus, a strong-yet-simple muscle building formula from Advanced Bionutritionals that combined 2g DL185 Dileucine with 1.5g myHMB.
Well ABN is back, and this time they've taken a very unique route with Advanced Bionutritionals Nitro Reds, their novel pre-workout supplement. Instead of following the familiar citrulline, beta-alanine, and […] Continue Reading →
Shawn Wells Breaks Down GLP-1 Drag: Muscle Loss, Mitochondria, and Dopamine | Episode #227
Episode #227 of the PricePlow Podcast takes us back to the NNB Nutrition booth at IFT First 2026 in Chicago, where Shawn Wells sat down with Mike and Ben for the first of two conversations recorded on-site. This one skips the usual business updates (that's what part two, with Dustin Elliott and Jake Mulder, […] Continue Reading →
NYNE Focus Lemon Ginger: An 8-Ingredient Nootropic Drink Focused on Cognizin® Citicoline
NYNE Focus is the debut release from nootropic beverage brand NYNE, a ready-to-drink formula built for hours of clear, steady mental output instead of a quick jolt. The first flavor, Lemon Ginger, ships in 12-packs of 12 fl oz cans, and it leads with an unusual choice for the energy drink category: no caffeine at […] Continue Reading →
SPINS' Scott Dicker on Creatine Trends, GLP-1, and the Next Ingredients to Watch | Episode #224
Three years ago, Scott Dicker of SPINS joined us on Episode #082 of the PricePlow Podcast to talk creatine, collagen, and where sports nutrition was heading next. On Episode #224, Scott returns to grade his own predictions and dig into everything that's changed since February 2023.
The report card is mostly great news for Scott. […] Continue Reading →
ICON Focus Gum: Liquid-Core enfinity Paraxanthine in a Chewable Supplement
When TSI Group's enfinity® paraxanthine started showing up in energy drinks, pre-workouts, and even nicotine-free focus pouches, it was clear the ingredient had legs beyond the standard capsule format. And now it's landed in gum! Specifically, inside a novel new gum's liquid core:
ICON™ Focus Gum is a nootropic chewing gum from Icon Formulation that […] Continue Reading →
Jim McMahon of Fit Foods: Protein Price Shocks and the Mutant Story | Episode #215
Jim McMahon turned 60 in early 2026, and his supplement industry experience now spans nearly four decades. He founded Fit Foods Ltd. (parent of Mutant, PVL, Whey Gourmet, and North Coast Naturals) in 1996 with $13,000 and a newborn at home, and built one of the industry's most disciplined manufacturing […] Continue Reading →
The Partnership Behind the Products: How TSI Group and Iovate Built a Decade of Category-Leading Innovation
Consider the following products: MuscleTech EuphoriQ, MuscleTech Clear Muscle, MuscleTech Muscle Builder, Hydroxycut Hardcore Liquid Heat, the MuscleTech EFF'N effervescent series, and MuscleTech Recovery Peptide 144. They span pre-workouts, fat burners, muscle builders, recovery formulas, energy, and hydration. They come in powders, softgels, liquid capsules, and fizzing sachets. Some are […] Continue Reading →
Godspeed Cellular Energy Drink: Cellular Energy Meets Clean Stimulation
The performance beverage market has exploded with options promising focus, endurance, and crash-free stimulation. Yet most rely on the same playbook: heavy caffeine doses, synthetic B-vitamins, and maybe an aggressive herb or two that leave users jittery and depleted. Godspeed Cellular Energy Drink enters this crowded space with a different proposition... one rooted in metabolic […] Continue Reading →
Beyond Caffeine: How NNB Nutrition's Four Need States Framework Solves Energy's Real Problems
Most energy drinks fail because they address only one problem: the immediate need for stimulation. A consumer reaches for an energy drink at 2PM feeling drained, unfocused, and overwhelmed. Thirty minutes later, they're buzzing with nervous energy but still can't concentrate, still feel stressed, and now they're jittery. By 4PM, they crash harder than before.[…] Continue Reading →
