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Roundhouse Provisions Cognitive Warrior: Remembering Chuck Norris and His Cognizin-Powered Brain Health Legacy

Roundhouse Provisions Cognitive Warrior: Remembering Chuck Norris and His Cognizin-Powered Brain Health Legacy

The late Chuck Norris doesn't need much introduction. The Karate World Champion, U.S. Air Force veteran, and iconic action star built a brand around the idea that preparation is everything. Roundhouse Provisions takes that philosophy into everyday health, with products built for people who want to stay strong and ready no matter the situation. The […]
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Unmatched Supps CogniShot: Ketone-Fueled Cognitive Support in a Liquid Shot

Unmatched Supps CogniShot: Ketone-Fueled Cognitive Support in a Liquid Shot

Bodybuilder and biohacker Kris Gethin has built Unmatched Supps around one idea: performance and longevity work together, not against each other. With the launch of CogniShot, the brand makes two significant moves at once. It enters liquid-format supplementation for the first time, and it formally introduces a new product tier dedicated to cognitive health […]
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POW! Energy Drink: Cognizin®-Powered Clean Energy with a Comic Twist

POW! Energy Drink: Cognizin®-Powered Clean Energy with a Comic Twist

Austin's Functional Fuel Co. is entering the RTD energy space with POW! Energy Drink, a zero-sugar, 5-calorie can built around focus and clean energy. The formula leads with 250mg of Cognizin® citicoline alongside 200mg caffeine and 200mg L-theanine, a triple-threat combination that's become a recognizable stack in the better-for-you energy category.

Citicoline has […]
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CORE Nutritionals Pump BLACK: A Full-Yield, Triple-Nitrate Non-Stim Pre-Workout

CORE Nutritionals Pump BLACK: A Full-Yield, Triple-Nitrate Non-Stim Pre-Workout

CORE Nutritionals just launched Pump BLACK, a non-stimulant pre-workout targeting blood flow, muscle endurance, and focus without caffeine. Available in four flavors at launch, it's a significant overhaul of CORE's previous pump formula -- and the Full Yield nitrate system at its heart is what separates it from most competitors in the non-stim category.[…]
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Philters Wiski and Philters Ruhm: Zero-Proof Spirits Powered by Cognizin® Citicoline

Philters Wiski and Philters Ruhm: Zero-Proof Spirits Powered by Cognizin® Citicoline

The zero-proof beverage market has exploded in recent years, but most non-alcoholic spirits focus solely on mimicking taste. They're missing something crucial: the functional component that makes a social drink feel complete. That's where Philters, made by the Maya Tea Company, comes in with a different approach entirely.

Philters Wiski and Philters Ruhm[…]
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Lift Energy: Mystery Brand Launches Serious Stimulant-Free Cognizin + BHB Focus Formula

Lift Energy: Mystery Brand Launches Serious Stimulant-Free Cognizin + BHB Focus Formula

Sometimes the beverage industry surprises you. A company named Lift Energy appeared seemingly out of nowhere with minimal marketing presence, a practically-empty website, and zero social media footprint. Yet the moment you examine the formula, everything changes. Lift Energy delivers 250mg of Cognizin® citicoline combined with 5,000mg of goBHB® (exogenous ketones) and plenty of potassium, […]
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Sensapure Flavors Unveils Fall 2025 Beverage Concepts at SupplySide Global

Sensapure Flavors Unveils Fall 2025 Beverage Concepts at SupplySide Global

SupplySide Global 2025 wrapped up in Las Vegas, and Sensapure Flavors once again demonstrated why they're the flavor house functional beverage brands turn to when conventional approaches fail. The Salt Lake City-based flavor specialists showcased their latest PURE series concepts, proving that even the most challenging functional ingredients can taste exceptional with the right flavor […]
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Kyowa Hakko at SupplySide Global 2025: Cognizin Innovation & Liposomal Setria Collaboration

Kyowa Hakko at SupplySide Global 2025: Cognizin Innovation & Liposomal Setria Collaboration

Kyowa Hakko USA brought the science -- and the innovation -- to SupplySide Global 2025, showcasing why Cognizin® Citicoline continues dominating the nootropic beverage space while unveiling an exciting collaboration that takes Setria® Glutathione to the next level.

We got to catch up with Katie Emerson (a repeat PricePlow Podcaster) and Karen Todd (a first-time […]
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Staed Energy Drink: Premium Productivity Powered by Cognizin® Citicoline

Staed Energy Drink: Premium Productivity Powered by Cognizin® Citicoline

The energy drink market has evolved. While college students still chug neon-colored cans loaded with artificial sweeteners and mystery ingredients, a different demographic demands more. Professionals building companies, designers chasing deadlines, and parents juggling careers need sustained focus without the crash... and they want their energy drink to reflect their standards.

STÆD: A Grown-Up Energy[…]
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Core Culture Clean Pre: MegaNatural Energy, Focus, and Pump Without the Junk

Core Culture Clean Pre: MegaNatural Energy, Focus, and Pump Without the Junk

The pre-workout category has exploded with options, but finding one that delivers performance without artificial ingredients remains a challenge. Core Culture's Clean Pre changes that equation with a formula built on premium, science-backed ingredients -- no artificial colors, flavors, or sweeteners.

Making its debut at SupplySide Global 2025 (Booth #4855), Clean Pre showcases what's […]
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