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Wyse No. 1 Founders Blend: Caffeine-Free Focus with enfinity Paraxanthine

Wyse No. 1 Founders Blend: Caffeine-Free Focus with enfinity Paraxanthine

Ever wish someone took our collaborative XPO NRG concept formula from 2024 and made it into a finished product? That's exactly what we have here today!

Wyse No. 1 Founders Blend is a caffeine-free, zero-sugar nootropic drink built around five branded ingredients, and TSI Group's enfinity® paraxanthine leads the formula at 200mg per 12oz can. […] Continue Reading →

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Present Focus Sparkling Water Launches with Cognizin® Citicoline

Present Focus Sparkling Water Launches with Cognizin® Citicoline

You've seen plenty of potent energy drinks with Cognizin®, but how about lightly-energized sparkling water? That's what's in store for today:

Present Focus brings a zero-sugar sparkling water built around three nootropic ingredients to Left Hand Brewing's Longmont, Colorado lineup. The brand got its start in 2019 as a joint venture between Left Hand […] Continue Reading →

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Cellucor's C4 Smart Energy Gets a New Look, Keeps the Cognizin Coming

Cellucor's C4 Smart Energy Gets a New Look, Keeps the Cognizin Coming

Nutrabolt is refreshing its C4® Smart Energy line with new can art and a few new flavors joining the existing lineup that includes its famous Strawberry Guava. The formula itself carries over unchanged: 200mg of natural caffeine from green coffee beans, Cognizin® citicoline for cognitive support, N-Acetyl-L-Tyrosine, and a trio of B-vitamin and electrolyte […] Continue Reading →

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Jüced Energy Gummies: Cognizin® Citicoline Anchors a Smoother Formula

Jüced Energy Gummies: Cognizin® Citicoline Anchors a Smoother Formula

Jüced Energy Gummies bring a chewable spin to the pre-workout category, positioned by the brand as "pre-anything" energy rather than a training-specific product. Each daily pack provides 75mg of caffeine, Cognizin® Citicoline, L-Theanine, and high-dose B vitamins in a peach-flavored gummy instead of a powder and shaker cup. The formula is sponsored by Kyowa Hakko, […] Continue Reading →

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NYNE Focus Lemon Ginger: An 8-Ingredient Nootropic Drink Focused on Cognizin® Citicoline

NYNE Focus Lemon Ginger: An 8-Ingredient Nootropic Drink Focused on Cognizin® Citicoline

NYNE Focus is the debut release from nootropic beverage brand NYNE, a ready-to-drink formula built for hours of clear, steady mental output instead of a quick jolt. The first flavor, Lemon Ginger, ships in 12-packs of 12 fl oz cans, and it leads with an unusual choice for the energy drink category: no caffeine at […] Continue Reading →

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SPINS' Scott Dicker on Creatine Trends, GLP-1, and the Next Ingredients to Watch | Episode #224

SPINS' Scott Dicker on Creatine Trends, GLP-1, and the Next Ingredients to Watch | Episode #224

Three years ago, Scott Dicker of SPINS joined us on Episode #082 of the PricePlow Podcast to talk creatine, collagen, and where sports nutrition was heading next. On Episode #224, Scott returns to grade his own predictions and dig into everything that's changed since February 2023.

The report card is mostly great news for Scott. […] Continue Reading →

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Doss Cunningham Sees the Future: C4's Origin, Cellucor's Rebrand, and Nutrabolt's Next Chapter | Episode #222

Doss Cunningham Sees the Future: C4's Origin, Cellucor's Rebrand, and Nutrabolt's Next Chapter | Episode #222

Nutrabolt CEO Doss Cunningham has spent more than two decades building Nutrabolt and the C4 brand into global household names, doing it almost entirely from behind the scenes.

In Episode #222 of the PricePlow Podcast, that changes, and we get to shine a light on the visionary leader. Doss sits down with Mike and […] Continue Reading →

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MOSH High Protein Bar at Target: 20g Protein, Creatine, and 125mg Cognizin® Citicoline

MOSH High Protein Bar at Target: 20g Protein, Creatine, and 125mg Cognizin® Citicoline

MOSH, the brain-health snack brand co-founded by Maria Shriver and Patrick Schwarzenegger, just launched its new High Protein Bar line at more than 2,000 Target stores nationwide! Three flavors are available: Peanut Butter Cup, Chocolate Sea Salt, and Oatmeal Chocolate Chip. After years of building the brand around the idea that food […] Continue Reading →

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Astreas Energy Truffle: Premium Performance Chocolate with Cognizin® Citicoline

Astreas Energy Truffle: Premium Performance Chocolate with Cognizin® Citicoline

The Astreas Energy Truffle combines Cognizin® citicoline from Kyowa Hakko with award-winning 70% Valrhona dark chocolate crafted by master chocolatier Michael Recchiuti, whose confections The New York Times has named among the best boxed chocolates available. At 100 calories per sphere with only 3g of added sugar, it's a compact, functional snack built for […] Continue Reading →

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Roundhouse Provisions Cognitive Warrior: Remembering Chuck Norris and His Cognizin-Powered Brain Health Legacy

Roundhouse Provisions Cognitive Warrior: Remembering Chuck Norris and His Cognizin-Powered Brain Health Legacy

The late Chuck Norris doesn't need much introduction. The Karate World Champion, U.S. Air Force veteran, and iconic action star built a brand around the idea that preparation is everything. Roundhouse Provisions takes that philosophy into everyday health, with products built for people who want to stay strong and ready no matter the situation. The […] Continue Reading →

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