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ProSupps JEKYLL: New 2024 Low-Stim Pre-Workout with EndoFlo, NeuroRush, and enfinity

ProSupps Jekyll

Some brands stick to the basics. They build their products on the backs of established ingredients. That’s fine for some, but in order to keep the industry moving forwards, we need brands that are willing to pioneer promising new ingredients – ones that can change the landscape of the industry as we know it.

One […]
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ISSN 2024 Conference Recap: Science and Creativity Powered by Cognizin®

ISSN 2024 Conference Recap

The 21st Annual International Society of Sports Nutrition (ISSN) Conference and Expo took place from June 18-20, 2024 at the Hyatt Regency in Bonita Springs, Florida. We teased it with ISSN co-founder Jose Antonio in Episode #137 of the PricePlow Podcast, and it was as great as promised.

This year’s conference, the first […]
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Hosstility AMPED Pre-Workout Featuring Cognizin Citicoline and Lots More

Hosstile Supplements Hosstility Amped

If you know Fouad Abiad, founder of Hosstile Supplements, then you know that the man does not mess around with his pre-workout supplements. His Hosstility pre-workout supplement has long been a fully-fledged training amplifier, but sometimes… you want even more. That’s when things need to get Amped.

Hosstility AMPED is a […]
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Ghost Intra Revealed! Providing EAAs, Hydration, and Focus

GHOST Intra

On June 1st, GHOST is turning eight years old, which is an astonishingly short life for a company that has undergone such a meteoric rise. It’s true: GHOST hasn’t been around very long, but it has become an undisputed titan. This birthday is a cause for celebration in the GHOST camp, and that means […]
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WICK Mode: Jacked Factory’s Cognizin Pre-Workout Collab with John Wick!

Jacked Factory Wick Mode

By now, the name John Wick has become synonymous with total, all-encompassing badassery. For the past decade, fans of the character have fantasized about how amazing life could be if we possessed even a fraction of Wick’s strength, agility, cunning, and sheer violence of action.

Well now, thanks to Jacked Factory, you can find […]
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2024’s Beverage Standouts at Expo West and The Vitamin Shoppe

2024 Functional Beverage Trends

The 2024 Expo season has come and gone, with trips to the Arnold Sports Festival, Natural Products Expo West, and the Vitamin Shoppe’s Brand Summit, and we saw some incredible new supplement launches.

But the main trend that’s been impossible to ignore is the continued emergence of functional beverages in our market.

At each show, […]
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Karma ENERGY WATER with Cognizin Citicoline: Featuring Patented Push Cap

Karma Energy Water

Get ready to revitalize your mind and body with Karma Energy Water, the latest innovation from Karma Water that made major waves at the Natural Products Expo West convention in Anaheim, CA. Kyowa Hakko USA sampled this cutting-edge beverage drink at the event, which features their industry-leading Cognizin® Citicoline for cognitive enhancement alongside the […]
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RYSE Supps Goes Big on Cognizin® in Pre-Workout Reformulations

RYSE Supps Cognizin Citicoline

RYSE Supps, a popular name in the sports supplement industry, has teamed up with the data-driven ingredient perfectionists at Kyowa Hakko to introduce their latest pre-workout supplement reformulations. The highlight of the late 2023 upgrades is the integration of Cognizin® Citicoline, a cutting-edge nootropic ingredient known for its support in brain energy, focus, […]
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BUM Energy Peach Mango Flavor for the Cognizin Powered Drink

BUM Energy Peach Mango

Energy drinks are as hot as ever. More and more, new offerings line the shelves of retail shops around the country. On a long road trip? Stop for some gas, walk into the station, and pick yourself up a nice caffeinated treat to sip on in the car so you don’t veer off into the […]
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Infinis Ultra Preworkout: The Mother of All Pre-Workouts Has Arrived!

Infinis Ultra Preworkout

You’ve been waiting for it — today we’ve got a real doozy for you.

Infinis Ultra Preworkout – The Ultimate Kitchen Sink Formula

Newcomer Infinis is debuting their pre-workout supplement and it has, well, everything.

It’s been a long time since we saw anything this loaded with patented and trademarked designer ingredients. An 8-gram[…]
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