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Live From Kyowa Hakko at SSW 2024: Lou Ferrer and Darin Decker on Beverage Innovation | Episode #155

Kyowa Hakko Beverage Panel at SSW 2024 with Lou Ferrer and Darin Decker

Live from the Kyowa Hakko USA booth at Supply Side West 2024 in Las Vegas, Mike and Ben sit down for a functional beverage roundtable featuring Lou Ferrer (MacroCap Labs) and Darin Decker (Applied Nutrition USA).

MacroCap Labs is a dietary supplement manufacturer that has aggressively moved into the canned beverage industry — they’re the […]
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ProSupps Infinite Pre-Workout: Moderate on Caffeine, Big on Everything Else

ProSupps Infinite Pre-Workout: Moderate on Caffeine, But Big on Everything Else

ProSupps is a brand that has earned a reputation for novel and exciting formulas. They’re not afraid of pushing the envelope and using new, promising ingredients in their supplements. After all, the brand targets the serious athlete, and the serious athlete needs to find an edge beyond what everyone else is doing.

We’ve covered a […]
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The Future of Brain Health: Cognizin Citicoline GENE Research by Danielle Citrolo | Episode #153

Danielle Citrolo of Kyowa Hakko USA - Cognizin Citicoline Gene Research

In Episode 153 of the PricePlow Podcast, we’re joined by Danielle Citrolo, Vice President of Scientific and Regulatory Affairs at Kyowa Hakko USA, to discuss exciting new research on Cognizin Citicoline.

Cognizin, an industry-leading nootropic ingredient known for its benefits in brain health, has long been praised for its ability to […]
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XPO NRG: An Industry-First Collaborative Energy Drink at SupplySide West 2024 Completes with Major Success

XPO NRG: An Industry-First Collaborative Energy Drink

Update: SupplySide West 2024 has finished, and XPO NRG was a major success! Watch the video below and then see the original press release beneath that.

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XPO NRG Official Press Release:

“Competition happens at the bottom, collaboration happens at the top.”

— Ben Kane, […]
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Formulator’s Corner #13: A Restorative Nootropic with enfinity Paraxanthine

Formulator’s Corner #13: A Restorative Nootropic with enfinity Paraxanthine

Stimulants have their advantages. When you really need to buckle down and get work done – whether in the gym or while trying to meet a professional deadline – the default solution is typically some variation of caffeine.

The issue with caffeine (and other, more aggressive ingredients) is that while they can make you feel […]
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Arms Race Nutrition Harness & Daily Pump Revamped with Cognizin

ARN Harness and Daily Pump w/ Cognizin®

We’ve been covering Arms Race Nutrition for a long time, and over the years the brand has released some wild formulas, with their original Harness pre-workout leading the way. Since then, we’ve been treated to more awesome formulas like the juiced-up Harness Evolution and Daily Pump for those looking to go the extra mile.

At […]
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Mosh Bar: A Brain and Body Fuel Protein Bar with 125mg Cognizin® Citicoline!

Mosh Brain + Body Fuel Protein Bar w/ Cognizin Citicoline

Functional foods are the hottest product category on the market, with brands releasing new cookies, cakes, bars, and brownies worldwide. Protein bars have been around for a while, but we’re now entering a golden era for flavoring, texture, and finally, novel ingredients.

At SupplySide West 2023, we hosted an entire podcast episode (#118) about […]
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ProSupps JEKYLL: New 2024 Low-Stim Pre-Workout with EndoFlo, NeuroRush, and enfinity

ProSupps Jekyll

Some brands stick to the basics. They build their products on the backs of established ingredients. That’s fine for some, but in order to keep the industry moving forwards, we need brands that are willing to pioneer promising new ingredients – ones that can change the landscape of the industry as we know it.

One […]
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ISSN 2024 Conference Recap: Science and Creativity Powered by Cognizin®

ISSN 2024 Conference Recap

The 21st Annual International Society of Sports Nutrition (ISSN) Conference and Expo took place from June 18-20, 2024 at the Hyatt Regency in Bonita Springs, Florida. We teased it with ISSN co-founder Jose Antonio in Episode #137 of the PricePlow Podcast, and it was as great as promised.

This year’s conference, the first […]
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Hosstility AMPED Pre-Workout Featuring Cognizin Citicoline and Lots More

Hosstile Supplements Hosstility Amped

If you know Fouad Abiad, founder of Hosstile Supplements, then you know that the man does not mess around with his pre-workout supplements. His Hosstility pre-workout supplement has long been a fully-fledged training amplifier, but sometimes… you want even more. That’s when things need to get Amped.

Hosstility AMPED is a […]
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