BHB (Tag Archives)
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Formulator’s Corner #17: Sleep Without Compromise – goBHB Transforms the Sleep Aid Category… With No Melatonin!
The sleep supplement category stands at a crossroads. While Americans spend billions annually on various sleep aids (such as supplements, devices, and pharmaceuticals), many consumers remain frustrated with existing options that either leave them groggy, create dependency concerns, or simply fail to deliver the restorative sleep they desperately need. The industry has long been dominated […]
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Formulator’s Corner #15: The Ultimate Stim-Free Pre-Workout, Powered by goBHB for Evening Warriors
Picture this: it’s 6PM, you’ve just wrapped up a long workday, and you’re finally ready to hit the gym. Your body needs energy, your mind craves focus, but there’s one major problem — any pre-workout with real kick will have you staring at the ceiling until midnight.
This is the evening training dilemma that millions […]
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Ketones in a Can: The Case for Stimulant-Free Energy Drinks with BHB
Energy drinks have reached new market heights, but they all rely on caffeine or other stimulants. But what if someone doesn’t want a stimulant? Beta-hydroxybutyrate (BHB) is the breakthrough ingredient needed to create truly effective stimulant-free energy drinks, offering clean, sustained energy without the downsides of caffeine.
For decades, energy drinks have dominated the functional […]
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BHB Supplements: The Ultimate Guide to Exogenous Ketones
Beta Hydroxybutyrate (BHB) is a ketone body that your cells can use for energy, especially when glucose is unavailable. They’ve gained recognition from discussions of the ketogenic diet, and you can think of ketones as the fourth macronutrient, after protein, fat, and carbohydrates.
When the body is deprived of dietary carbohydrates, it enters […]
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Sleep Deeper with D-BHB: Research Confirms Ketone Supplement Improves Sleep Quality
While ketones are typically celebrated for their energy-boosting properties, a groundbreaking new study has revealed another compelling benefit that might surprise even the most dedicated keto enthusiasts: improved sleep quality.
Beta-hydroxybutyrate (BHB), the primary ketone body used for energy during fasting or ketogenic dieting, has long been recognized for its ability to fuel the […]
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The NNB Nutrition Story: Supplement Ingredient Solutions for the New Decade
When the supplement industry was suffering from stagnation in the mid-2010s, one visionary company set out to change everything by focusing on a simple yet revolutionary concept: creating new ingredients. That company is NNB Nutrition, founded by industrial chemist Kylin Liao and guided scientifically by renowned biochemist Shawn Wells.
Over the past […]
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The Case for Ketone Supplementation in Contact Sports: A Game-Changer for Brain Protection
Every season, athletes across contact sports face an inherent risk that comes with competition – traumatic brain injury (TBI). The scale of this challenge is staggering – according to the CDC, TBI accounts for approximately 2.87 million emergency department visits annually, with the numbers increasing by 54% in recent years.[1] And these figures […]
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XPO NRG Electrifies SupplySide West: Is BHB now the Future of Energy Drinks?
Beta-hydroxybutyrate (BHB) just made its grand entrance into the mainstream energy market, and the response has been nothing short of electric. At SupplySide West 2024, the unveiling of XPO NRG – a collaborative energy drink featuring goBHB™ from Ketone Labs – turned heads and changed perceptions about what’s possible in energy beverages.
A New[…]Continue Reading →
XPO NRG: An Industry-First Collaborative Energy Drink at SupplySide West 2024 Completes with Major Success
Update: SupplySide West 2024 has finished, and XPO NRG was a major success! Watch the video below and then see the original press release beneath that.
View this post on Instagram XPO NRG Official Press Release:“Competition happens at the bottom, collaboration happens at the top.”
— Ben Kane, […]
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DUAL FUEL: Combining Ketones and Carbs for Rocket Performance
For decades, carbohydrates have been the go-to fuel for athletes, especially in endurance sports. The rationale is simple: carbohydrates, stored in the body as glycogen, are a readily accessible source of energy during high-intensity exercise. However, the body’s glycogen reserves are finite, and once depleted, performance can suffer dramatically.[1-3]
This has led to the development […]
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