McDowell Label (Tag Archives)
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CREATEA Mighty Mango: The Next Generation of Collaborative Innovation at SupplySide Global 2025
Following the groundbreaking success of XPO NRG at SupplySide West 2024, PricePlow is proud to announce CREATEA Mighty Mango, a next-generation concept beverage that pushes the boundaries of functional beverage formulation. This collaborative project brings together some of the industry's most innovative ingredient suppliers and formulation experts to showcase what's possible when cutting-edge science […]
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XPO NRG: An Industry-First Collaborative Energy Drink at SupplySide West 2024 Completes with Major Success
Update: SupplySide West 2024 has finished, and XPO NRG was a major success! Watch the video below and then see the original press release beneath that.
View this post on Instagram XPO NRG Official Press Release:"Competition happens at the bottom, collaboration happens at the top."
— Ben Kane, […]
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Taylor Knox #2 - Energy Drink Label Design | Episode #117
Taylor Knox of NutraMedia is back for his second installment of the PricePlow Podcast. This time, we met early in the morning before SupplySide West 2023, where we had a great conversation about energy drink labels.
Taylor already explained their label design process and "brand therapy" on Episode #087, but this episode is […]
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