Taylor Knox #2 – Energy Drink Label Design | Episode #117

Taylor Knox (NutraMedia): Energy Drink Label Design on the PricePlow Podcast

Taylor Knox is back on the PricePlow Podcast to talk about what NutraMedia has learned in making better energy drink labels that are more affordable for brands and manufacturers!

Taylor Knox of NutraMedia is back for his second installment of the PricePlow Podcast. This time, we met early in the morning before SupplySide West 2023, where we had a great conversation about energy drink labels.

Taylor already explained their label design process and “brand therapy” on Episode #087, but this episode is almost entirely about energy drink design and the business surrounding it.

If you want an epic energy drink label — nearly on par with what the geniuses at GHOST have been able to do — but don’t want to pay the extreme amounts of money it takes to make it, then TK and his team at NutraMedia are your team.

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Video Version on YouTube:

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https://blog.priceplow.com/podcast/taylor-knox-energy-drink-labels-117

Audio Version:

(Apologies for the audio, someone lost the memory card with the microphone audio so we had to use the camera’s backup audio)

Show Notes: Going to Brand Therapy with Taylor Knox

Detailed Show Notes Coming Soon

Taylor Knox - NutraMedia

Don’t miss the original episode #087 with Taylor! NutraMedia is well-known for epic label designs, but also realize that they help with branding in general, taking companies to “brand therapy”

Where to follow Taylor and NutraMedia

Thank you TK for coming to our incredible BNB in Vegas before heading to the SSW Expo.

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About the Author: Mike Roberto

Mike Roberto

Mike Roberto is a research scientist and water sports athlete who founded PricePlow. He is an n=1 diet experimenter with extensive experience in supplementation and dietary modification, whose personal expertise stems from several experiments done on himself while sharing lab tests.

Mike's goal is to bridge the gap between nutritional research scientists and non-academics who seek to better their health in a system that has catastrophically failed the public.

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