SupplySide West (Tag Archives)
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XPO NRG Electrifies SupplySide West: Is BHB now the Future of Energy Drinks?
Beta-hydroxybutyrate (BHB) just made its grand entrance into the mainstream energy market, and the response has been nothing short of electric. At SupplySide West 2024, the unveiling of XPO NRG – a collaborative energy drink featuring goBHB™ from Ketone Labs – turned heads and changed perceptions about what’s possible in energy beverages.
A New[…]Continue Reading →
Live From Kyowa Hakko at SSW 2024: Lou Ferrer and Darin Decker on Beverage Innovation | Episode #155
Live from the Kyowa Hakko USA booth at Supply Side West 2024 in Las Vegas, Mike and Ben sit down for a functional beverage roundtable featuring Lou Ferrer (MacroCap Labs) and Darin Decker (Applied Nutrition USA).
MacroCap Labs is a dietary supplement manufacturer that has aggressively moved into the canned beverage industry — they’re the […]
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NNB Nutrition Shines at SupplySide West 2024: Trends in Energy, Focus, GLP-1, and Natural Sweeteners
At SupplySide West 2024, NNB Nutrition captivated attendees with groundbreaking ingredients poised to redefine the supplement industry. They had a premiere booth location, and thanks to its success, will be going even bigger next year!
NNB Takes Advantage of Premiere Booth Location at SSW 2024NNB Nutrition, a leader in novel nutritional ingredient development, […]
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SupplySide West is Now SupplySide Global: Sandy Almendarez of Informa Markets | Episode #154
For Episode #154 of the PricePlow Podcast, Mike and Ben sit down with Sandy Almendarez, the Vice President of Content at Informa Markets, to discuss SupplySide West 2024 live from the event. Sandy provides an introduction to her role and responsibilities, overseeing the educational programming and content for the large trade show.[…]
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Arla Foods Ingredients Unveils Innovative Concepts at SupplySide West 2024
Discover the Future of Protein at Booth #1565 in Las Vegas on October 30-31
Arla Foods Ingredients is gearing up to showcase a lineup of groundbreaking concepts at SupplySide West 2024, offering food and dietary supplement industry insiders a glimpse into the future of protein innovation. While Arla Foods Ingredients doesn’t sell end products […]
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Master Foods Lab is Bringing Big Food & Flavor Innovation to SupplySide West 2024
It’s hard to describe how hot functional foods are right now. For a long time, all we fitness-heads had to choose from were dry bars with strange, rubbery textures.
Now, though, it’s the golden age of protein snacks: cookies, cakes, muffins, and more. This trend is picking up steam as the men in lab-coats […]
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XPO NRG: An Industry-First Collaborative Energy Drink at SupplySide West 2024 Completes with Major Success
Update: SupplySide West 2024 has finished, and XPO NRG was a major success! Watch the video below and then see the original press release beneath that.
View this post on Instagram XPO NRG Official Press Release:“Competition happens at the bottom, collaboration happens at the top.”
— Ben Kane, […]
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Ghost, Glaxon, & Cellucor on Branded Ingredients: Kyowa Panel at SSW 2023 | Episode #118
At SupplySide West 2024, one of the biggest events was a panel discussion held at the Kyowa Hakko USA booth, featuring a star-studded cast of influential industry advocates:
Dan Lourenço – Founder and CEO of Ghost Joey Savage – Chief Scientific Officer of Glaxon Chris Lockwood – VP of Scientific Affairs at Nutrabolt David Sandler[…]Continue Reading →
Taylor Knox #2 – Energy Drink Label Design | Episode #117
Taylor Knox of NutraMedia is back for his second installment of the PricePlow Podcast. This time, we met early in the morning before SupplySide West 2023, where we had a great conversation about energy drink labels.
Taylor already explained their label design process and “brand therapy” on Episode #087, but this episode is […]
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Diana Morgan – What’s Up With Supps (Industry Social Events) | Episode #115
Almost everyone working within the dietary supplement industry knows Diana Morgan, the VP of Global Regulatory and Government Affairs at Nutrabolt. But it’s not just all that C4 that makes Diana an industry rock star — it’s the social events she puts on as well!
In 2020, when industry trade shows abruptly shut […]
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