Arjuna Natural Brings Functional Indulgence with Shoden and BCM-95 to SupplySide Global 2025 at Booth #6517

Arjuna Natural is showcasing BCM-95 turmeric chocolates and Shoden ashwagandha beverages at SupplySide Global 2025. Visit Booth #6517 to taste these functional food innovations firsthand.

Arjuna Natural is set to transform the functional food and beverage experience at SupplySide Global 2025 (Booth #6517) with an innovative lineup of ready-to-market prototypes featuring their clinically-validated BCM-95 turmeric extract and Shoden ashwagandha extracts. The concepts showcase how these potent botanicals can seamlessly integrate into consumer-friendly formats without compromising taste or efficacy.

If you're at SupplySide Global and looking for a quick refresher and great conversation, head over to Booth #6517 and talk to the team (you may even spot the crew from PricePlow Podcast Episode #171).

For more details, sign up for our Arjuna Natural news alerts, then keep reading:

BCM-95 Chocolates: Where Indulgence Meets Innovation

Leading Arjuna's showcase will be their BCM-95-infused chocolates: a perfect marriage of functional nutrition and great taste. This application demonstrates how the world's most researched bioavailable turmeric extract can deliver its anti-inflammatory and antioxidant benefits through a format consumers actually crave.

BCM-95's unique 100% turmeric composition, enhanced with essential oils enriched to 45% ar-turmerone, makes it ideal for confectionery applications. Unlike other curcumin products that require synthetic bioenhancers, BCM-95's natural formulation maintains a clean label while delivering 7x better bioavailability than standard curcumin extracts. The trick, as explained at the end of the podcast linked above, is using turmeric oil alongside the extract itself. With over 95 clinical studies and 300+ formulations worldwide, BCM-95 has been established as the gold standard in turmeric supplementation... and now you can try it in chocolate form.

BCM-95® is Arjuna Naturals' 100% pure turmeric extract that boasts enhanced bio-efficacy.

The chocolate format opens doors to specialty retail channels beyond traditional supplement aisles. Functional confectionery continues to surge, with consumers seeking permissible indulgence that supports their wellness goals. BCM-95's GRAS status and extensive safety profile make it perfect for food applications, while its well-known benefits for joint health, cognitive function, and inflammatory response provide genuine functional value.

But after that chocolate, you'll need something to wash it down with. That's where the new Shoden-based beverages come in:

Shoden Takes Center Stage in Beverages and Confections

Arjuna Natural's Shoden ashwagandha steals the show with three distinct applications, each highlighting different formulation advantages of this 35% withanolide glycoside extract:

Shoden brings a new era to ashwagandha supplements with 35% glycowithanolide standardization. Research shows it delivers powerful effects at just 60-120mg daily, compared to 600mg+ with traditional extracts.

• Pineapple Sparkling Water: Stress Relief That Refreshes

  The Shoden Pineapple Sparkling Water exemplifies novelty in the growing functional beverage trend, especially in the stress-support category. Using Shoden-R (the root-only variant), this formulation achieves what many thought impossible: a genuinely pleasant-tasting ashwagandha beverage without heavy masking agents.

  Shoden-R's development specifically addressed the beverage industry's needs. By removing leaf material, Arjuna eliminated the bitter notes that plague most ashwagandha drinks while maintaining the same 35% glycowithanolide standardization. At just 60-120mg per serving, Shoden can deliver clinically-demonstrated stress and sleep benefits without impacting flavor profiles or requiring large liquid volumes.

• Mango Iced Tea Stick Packs: Convenience Meets Efficacy for "Chill-on-the-Go" Applications

  The Shoden Mango Iced Tea Stick Packs target the massive on-the-go supplement market, showing how brands can make "chill on-the-go" drinks for travel-weary expo visitors. These portable packets transform any bottle of water into a functional stress-support beverage, perfect for travel, office, or gym bag storage.

  Stick packs solve multiple market challenges: portion control, convenience, and stability. Shoden's enhanced bioavailability means a single stick pack can deliver therapeutic benefits without destroying the flavor profile (as opposed to competitors that require 300-600mg of material), while the mango tea flavor profile naturally complements ashwagandha's earthy notes. This format appeals to younger consumers who want supplement benefits without traditional pills or capsules.

• Orange Mango Chews: The Soft Chew Revolution

  Rounding out the Shoden showcase, Orange Mango Chews demonstrate the extract's versatility in gummy and soft chew applications. At 60mg per chew, these confections deliver a clinically-effective dose in a single piece – impossible with traditional ashwagandha extracts that would require 300-600mg.

  

  Not all ashwagandha extracts are created equal. This guide explains why standardization matters, why extract ratios can be misleading, and how to identify quality products when shopping for this popular adaptogen.

  The soft chew format has exploded in popularity, offering better stability than gummies and more appeal than tablets. We're seeing it in the creatine market, but there's no reason brands can't take this form factor's success further with other ingredients and applications! Shoden's concentrated potency means manufacturers can create reasonably-sized chews without the chalky texture or bitter aftertaste common in botanical confections.

The Science Behind the Experience

What makes these applications possible is the advanced standardization technology behind both ingredients. As discussed in Episode #171 with Arjuna Natural's team, Shoden's 35% withanolide glycosides deliver 18x higher bioavailability than standard ashwagandha extracts, enabling lower doses that don't overwhelm flavor systems. Clinical studies have demonstrated significant benefits at just 60mg daily for stress reduction, sleep improvement, and testosterone support in males (all referenced in our main Shoden breakdown).

Meanwhile, BCM-95's synergistic blend of curcuminoids and essential oils creates a self-emulsifying system that enhances absorption without additional excipients. This means formulators can incorporate therapeutic doses into chocolates without the gritty texture or bitter aftertaste associated with standard turmeric powders.

Both extracts utilize proprietary extraction methods that preserve naturally-occurring compounds while removing unwanted flavors and colors. This technological advantage allows Arjuna Natural to offer ingredients that work in finished products, not just in theory.

Market Opportunities Across Categories

These prototypes address several converging market trends:

• Functional Beverages: The global adaptogenic drink market continues its double-digit growth, with ashwagandha leading consumer interest. Shoden's superior bioavailability and taste profile position it perfectly for RTD applications where every milligram counts -- brands can take these beverages beyond mushrooms!
• Permissible Indulgence: Consumers increasingly seek treats that support their wellness goals. BCM-95 chocolates and Shoden chews offer guilt-free indulgence with genuine health benefits.
• Convenience Formats: Stick packs and chews meet demand for portable, travel-friendly supplements that fit modern lifestyles. No water needed, no pills to swallow. Like above, chews work well as functional candy replacements as well.
• Clean Label: Both ingredients maintain 100% botanical composition without synthetic additives, supporting clean label claims increasingly demanded by consumers.

Experience the Future at Booth #6517

Arjuna Natural invites SupplySide Global attendees to taste these innovations firsthand at Booth #6517. The team will be conducting live sampling throughout the show, demonstrating how advanced botanical science can create products consumers actually want to consume.

Beyond tastings, visitors can explore Arjuna's complete ingredient portfolio, including their newly launched women's health research on Shoden and upcoming clinical trials. Technical experts will be available to discuss formulation strategies, dosing optimization, and regulatory considerations for both ingredients.

Bennito Russo, Keely Johnson, and Nipen Lavingia from Arjuna Natural's team reveals the science behind Shoden ashwagandha's superior bioavailability and their industry-leading botanical standardization on the PricePlow Podcast #171.

For those interested in learning more about the science behind these innovations, check out our recent podcast interview with Arjuna Natural's leadership team, where they dive deep into the development of Shoden and BCM-95.

Conclusion: Science Meets Sensation at SupplySide Global Booth #6517

Arjuna Natural's 2025 SupplySide Global showcase demonstrates that functional ingredients no longer require compromise. Through advanced extraction technology and thoughtful formulation, botanical supplements can deliver clinical benefits in formats consumers genuinely enjoy.

Visit Booth #6517 to experience how BCM-95 and Shoden are redefining what's possible in functional foods and beverages. With taste profiles that surprise and efficacy that delivers, these prototypes represent the future of botanical supplementation, and they can be made today.