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Bucked Up Flow: Next-Generation Nitric Oxide Capsules with Shoden® and N.O.V8™

Bucked Up Flow: Next-Generation Nitric Oxide Capsules with Shoden® and N.O.V8™

Bucked Up has built a serious reputation in the pre-workout space, but a dedicated pump pill has been a gap in their lineup. This category is an option for athletes who want to stack stimulant-free circulation support on top of their existing pre-workout, or just want something clean to take on off days to support […]
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India's Ashwagandha Leaf Advisory: What FSSAI Actually Said and Why the Industry Is Pushing Back

India's Ashwagandha Leaf Advisory: What FSSAI Actually Said and Why the Industry Is Pushing Back

Two documents, issued one day apart by two different Indian government agencies, have touched off a global debate about what ashwagandha is, which part of the plant belongs in your supplement, and whether the trade press' characterization of a regulatory action reflects what those documents actually say.

India controls the overwhelming majority of the world's […]
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Thorne Ashwagandha: One of the Industry's Most Trusted Brands Picks Shoden®

Thorne Ashwagandha: One of the Industry's Most Trusted Brands Picks Shoden®

When a brand as meticulous as Thorne builds a single-ingredient adaptogen product, the ingredient choice says everything. Thorne Ashwagandha delivers 120mg of Shoden® per capsule, standardized to 35% withanolide glycosides, in a clean one-a-day calming stress support formula. For those who've followed the evolution of glycoside-enhanced ashwagandha extracts (or caught our conversation with Arjuna Natural […]
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Arjuna Natural Brings Shoden-R Beverages and Chews to Expo West 2026

Arjuna Natural Brings Shoden-R Beverages and Chews to Expo West 2026

Ashwagandha in a can.

A few years ago, that idea was mostly wishful thinking! Traditional extracts were bitter, cloudy, and practically impossible to work with in liquid formats. Arjuna Natural changed that with Shoden-R, a 100% root extract that's odorless, tasteless, water-soluble, and clinically effective at just 60mg per serving.

We covered the […]
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The Beverage Builders at LaCore Nutraceuticals: Katie McCammack | Episode #194

Kaitlyn McCammack from LaCore Nutraceuticals discusses beverage manufacturing and CREATEA innovation on PricePlow Podcast Episode 194

Welcome back to Episode #194 of the PricePlow Podcast, where we tour LaCore Nutraceuticals in Van Alstyne, Texas with Kaitlyn McCammack, their Manager of Research and Development. Fresh off running the CREATEA Mighty Mango beverage -- the collaborative innovation featured at SupplySide Global 2025 -- we explore LaCore's impressive manufacturing capabilities and discuss why […]
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Shoden-R: Arjuna Natural's Award-Winning Ashwagandha Root Extract Breaks New Ground

Arjuna Natural Shoden-R: Award-Winning Ashwagandha Root Extract Breaks New Ground

At SupplySide Global 2025, Arjuna Natural's newly launched Shoden-R ashwagandha extract claimed the Ingredient Idol award for the relaxation category. The accolade validates what the company has been developing behind the scenes and teased on Episode #171 of the PricePlow Podcast: a root-only ashwagandha extract standardized to 35% withanolide glycosides that solves formulation challenges plaguing […]
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Arjuna Natural Brings Functional Indulgence with Shoden and BCM-95 to SupplySide Global 2025 at Booth #6517

Arjuna Natural Brings Functional Indulgence with Shoden and BCM-95 to SupplySide Global 2025 at Booth #6517

Arjuna Natural is set to transform the functional food and beverage experience at SupplySide Global 2025 (Booth #6517) with an innovative lineup of ready-to-market prototypes featuring their clinically-validated BCM-95 turmeric extract and Shoden ashwagandha extracts. The concepts showcase how these potent botanicals can seamlessly integrate into consumer-friendly formats without compromising taste or efficacy.

If you're […]
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Formulator's Corner #20: Menopause Brain Fog Formula - Memo-Q Meets Functional Chocolate

Formulator's Corner #20: Menopause Brain Fog Formula - Memo-Q Meets Functional Chocolate

In today's installment of our Formulator's Corner Series, we create a hypothetical functional chocolate supplement specifically designed for women navigating menopause-related cognitive challenges. Will a forward-thinking brand bring this science-backed indulgence to market?

The Silent Struggle: When Brain Fog Clouds the Best Years

Menopause is a universal transition, yet its cognitive effects remain underrecognized and […]
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Sensapure Flavors Unleashes Spring 2025 Beverage Concepts, Masking the Formerly Unmaskable

Sensapure Flavors Unleashes Spring 2025 Beverage Concepts, Masking the Formerly Unmaskable

Our friends and partners at Sensapure Flavors continue to push the boundaries of what's possible in beverage formulation. At Natural Products Expo West 2025, the company showcased its Spring concept line, introducing a series of beverages that show their incredible flavor profiles atop functional ingredients, without compromise.

As Sensapure gets more heavily into these concept […]
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How to Read Ashwagandha Supplement Labels: Don't Get Fooled!

How to Read Ashwagandha Supplement Labels: Don’t Get Fooled!

Walk into any supplement store or browse online retailers, and you'll find countless ashwagandha products commanding shelf space. This ancient Ayurvedic herb has exploded in popularity for stress relief, sleep improvement, and hormone support. But as consumer interest grows, so does a concerning reality: not all ashwagandha extracts are created equally.

When shopping for […]
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