GRAS (Tag Archives)

GRAS stands for Generally Recognized as Safe, and in the United States, can be affirmed by the FDA or “self-affirmed” following a detailed scientific review by an independent expert panel performed through generally available and accepted scientific procedures.

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GRAS

NutriScience's Ed Dosz on ButyraGen: Bypassing Microbiome Limits for Digestive Support | Episode #184

Ed Dosz NutriScience ButyraGen direct butyrate generator digestive health PricePlow Podcast Episode 184

In Episode #184 of the PricePlow Podcast, Mike and Ben welcome back Ed Dosz, VP of Science Innovation at NutriScience Innovations, for a comprehensive exploration of ButyraGen, a revolutionary ingredient that generates butyrate directly in the small intestine. With butyrate serving as the primary fuel for colon cells while playing crucial roles […]
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Arjuna Natural Brings Functional Indulgence with Shoden and BCM-95 to SupplySide Global 2025 at Booth #6517

Arjuna Natural Brings Functional Indulgence with Shoden and BCM-95 to SupplySide Global 2025 at Booth #6517

Arjuna Natural is set to transform the functional food and beverage experience at SupplySide Global 2025 (Booth #6517) with an innovative lineup of ready-to-market prototypes featuring their clinically-validated BCM-95 turmeric extract and Shoden ashwagandha extracts. The concepts showcase how these potent botanicals can seamlessly integrate into consumer-friendly formats without compromising taste or efficacy.

If you're […]
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How Solar Foods Turns Air Into Protein: The Revolutionary Technology Behind Solein®

How Solar Foods Turns Air Into Protein: The Revolutionary Technology Behind Solein®

For the first time in human history, we're producing commercial quantities of protein without farms, without animals, and without even plants. Solar Foods has moved beyond theory and pilot programs -- their Factory 01 in Finland is actively utilising air molecules to grow nutritious protein powder through a technological platform that sounds like science fiction […]
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MegaNatural-BP: The Sustainable Story Behind California's Premium Grape Seed Extract

MegaNatural-BP: The Sustainable Story Behind California's Premium Grape Seed Extract

90 years of environmental stewardship creates a competitive advantage for premium-minded brands.

In today's competitive supplement landscape, consumers don't just want to know if the ingredients they're taking work. They're also increasingly demanding transparency about where their ingredients come from and how they're produced. While many suppliers fight over low-cost or scramble to […]
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Formulator's Corner #20: Menopause Brain Fog Formula - Memo-Q Meets Functional Chocolate

Formulator's Corner #20: Menopause Brain Fog Formula - Memo-Q Meets Functional Chocolate

In today's installment of our Formulator's Corner Series, we create a hypothetical functional chocolate supplement specifically designed for women navigating menopause-related cognitive challenges. Will a forward-thinking brand bring this science-backed indulgence to market?

The Silent Struggle: When Brain Fog Clouds the Best Years

Menopause is a universal transition, yet its cognitive effects remain underrecognized and […]
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NNB Nutrition's Longevity Platform: Extending Your Youth Span with Science-Backed Ingredients

NNB Nutrition's Longevity Platform: Extending Your Youth Span with Science-Backed Ingredients

The conversation around aging has shifted. We're no longer just talking about adding years to life, we're focused on adding life to those years. Industry pioneer Shawn Wells captures this evolution perfectly: the concept of "youth span" has replaced health span as our primary motivator. When we look at our peers, we don't just […]
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Butyrate: The Blueprint for Microbiome Fuel and Gut Health with ButyraGen

Butyrate: The Blueprint for Microbiome Fuel and Gut Health with ButyraGen

Your gut produces a molecule so powerful that it influences everything from your digestive health to your brain function, metabolism, and immune system. This molecule is butyrate, a short-chain fatty acid that serves as the primary fuel for your colon cells while orchestrating a symphony of health benefits throughout your body.

Butyrate: The Missing[…]
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ButyraGen: Next-Generation Prebiotic From NutriScience Innovations That Generates Butyrate Directly

ButyraGen: Next-Generation Prebiotic From NutriScience Innovations That Generates Butyrate Directly

Summary: ButyraGen is a novel tributyrin-based complex that generates butyrate directly in the small intestine, bypassing the need or reliance on a healthy microbiome. Clinical studies show it reduces belly pain (especially in women) and supports digestive health at just 200mg daily -- equivalent to 4g of inulin for butyrate generation.

The Butyrate Paradox: Why[…]
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Solein® by Solar Foods: How Protein "Out of Thin Air" Will Transform the Supplement Industry

Solein by Solar Foods: How Protein 'Out of Thin Air' Will Transform the Supplement Industry

The supplement industry is witnessing its most significant protein innovation since whey isolate revolutionized post-workout nutrition decades ago. But this time, the breakthrough comes from literally thin air.

Meet Solein®, a protein powder that fundamentally challenges everything we thought we knew about how protein gets made. While the industry has spent years debating […]
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enXtra Explained: OmniActive's Science-Backed Botanical for Mental Energy

enXtra Explained: OmniActive’s Science-Backed Botanical for Mental Energy

In today's fast-paced world, the demand for cognitive performance has never been higher. Whether you're a student cramming for exams, an athlete looking for that mental edge, or a professional powering through deadlines, mental energy has become as crucial as physical stamina. This growing need has sparked a revolution in the supplement industry, with consumers […]
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