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1,3-Butanediol and Ketone Esters vs Free Acid BHB: Severe Impacts on Liver ATP

BHB vs. Ketone Esters: 1,3 Butanediol is a Liver ATP Consumer

New unpublished preclinical data has provided staggering new information on 1,3-butanediol and free acid BHB, showing that BHB supports increased liver ATP synthesis, while 1,3-butanediol (found in esters) is a massive liver ATP consumer during its conversion to BHB, thus depleting cellular energy.[1]

This article breaks down the new data, which shows how powerful […]
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Gary Millet: The Future of BHB Research and Ketones | Episode #138

Gary Millet of Ketone Labs: PricePlow Podcast Episode #138

In episode #138 of the PricePlow Podcast, we introduce you to Gary Millet, the co-founder of Axcess Global, the parent company of Ketone Labs, Real Ketones, Vault, and many others. This is a continuation of Episode #131 with Rob Rogers, Gary’s business partner.

In the previous episode, Rob explained […]
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The NNB Nutrition Story: Supplement Ingredient Solutions for the New Decade

NNB Nutrition PricePlow

For the latter part of the 2010s, the supplement industry suffered from a serious case of technological stagnation, especially in the “sports nutrition” segment. Very few new ingredients entered the market, and of those, many were simply minor tweaks of old compounds or questionably compliant stimulants.

All the while, the obesity epidemic and all […]
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VAULT Caffeine-Free Brain Energy Drink: Powered by Free-Acid goBHB!

Vault Caffeine-Free Energy Drink

If you’re reading this blog, you’ve probably seen it all – keto, atkins, paleo, carnivore, low-fat, the list goes on.

What pretty much all popular diets have in common is their emphasis on maintaining healthy blood glucose. It’s now accepted common sense that we should try to keep glucose in a reasonable range, without […]
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Rob Rogers: goBHB is Back! Business, Baseball, and BHB | Episode #131

Rob Rogers of Axcess Global and Ketone Labs: goBHB is Back!

For Episode #131 of the PricePlow Podcast, we sat down with Rob Rogers from Axcess Global, the parent company of Ketone Labs, Real Ketones, Vault, and many others. Ketone Labs is best known for selling goBHB, the patented exogenous BHB dietary supplement ingredient — which is the main topic […]
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Joey Savage Launches Savage Nutra Consulting | Episode #129

Joey Savage Launches Savage Nutra Consulting

The industry is abuzz with changes, and one of the biggest realignments has happened down in Houston, TX, where Joey Savage (formerly of Glaxon) has started his own consulting firm, Savage Nutra.

Joey Savage Launches Savage Nutra Consulting

This podcast was recorded at the Arnold Sports Festival in early March 2024. At the time […]
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2023 Supplement Industry Awards | Episode #121

PricePlow's 2023 Supplement Industry Awards

It’s a new year, and you know what that means! It is now time for PricePlow’s annual Supplement Industry Awards ceremony, where we take a look at the past year and decide the coolest and most interesting supplements and brands that hit the market.

PricePlow’s 2023 Supplement Industry Awards

This year, we have quite a […]
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The Unique Use of goBHB Ketones in Glaxon Specimen Genesis

Glaxon Specimen Genesis goBHB Ketones

The science team at Glaxon is absolutely first rate. Thanks to the intellectual firepower behind Glaxon’s R&D, this company is always pushing the boundaries of industry convention— in a good way. It’s usually Glaxon, for example, that’s pioneering ways to use some new ingredient that most other companies are afraid to gamble on. For Glaxon, […]
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Glaxon to the Moon: Michael Bischoff & Joey Savage #2 | Episode #090

Glaxon's Joey Savage Bring Energy Drinks and Cereal to the PricePlow Podcast!

https://blog.priceplow.com/podcast/glaxon-2023-michael-bischoff-joey-savage-090

Prepare yourselves for a doozy. A year and a half after the unforgettable Episode #057 on Glaxon Goon Day, Team PricePlow returned to Houston, TX to catch up with Michael Bischoff and Joey Savage of Glaxon for April Fools weekend.

What’s Glaxon up to in 2023?!

Glaxon put together an incredible event […]
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Glaxon Specimen Genesis: A Pre-Workout Powered with Added Ketones

Glaxon Specimen Genesis

The R&D team at Glaxon rarely disappoints. These guys are absolutely on top of supplement research, steadfastly taking the industry’s game to the next level by creatively applying new or slept-on ingredients.

Put simply, there’s methodology behind their formulas that we think is unsurpassed. Their Specimen Pre-Workout series has gone through several iterations now. If […]
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