goBHB (Tag Archives)
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BHB Supplements: The Ultimate Guide to Exogenous Ketones
Beta Hydroxybutyrate (BHB) is a ketone body that your cells can use for energy, especially when glucose is unavailable. They’ve gained recognition from discussions of the ketogenic diet, and you can think of ketones as the fourth macronutrient, after protein, fat, and carbohydrates.
When the body is deprived of dietary carbohydrates, it enters […]
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Sleep Deeper with D-BHB: Research Confirms Ketone Supplement Improves Sleep Quality
While ketones are typically celebrated for their energy-boosting properties, a groundbreaking new study has revealed another compelling benefit that might surprise even the most dedicated keto enthusiasts: improved sleep quality.
Beta-hydroxybutyrate (BHB), the primary ketone body used for energy during fasting or ketogenic dieting, has long been recognized for its ability to fuel the […]
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The NNB Nutrition Story: Supplement Ingredient Solutions for the New Decade
When the supplement industry was suffering from stagnation in the mid-2010s, one visionary company set out to change everything by focusing on a simple yet revolutionary concept: creating new ingredients. That company is NNB Nutrition, founded by industrial chemist Kylin Liao and guided scientifically by renowned biochemist Shawn Wells.
Over the past […]
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The Case for Ketone Supplementation in Contact Sports: A Game-Changer for Brain Protection
Every season, athletes across contact sports face an inherent risk that comes with competition – traumatic brain injury (TBI). The scale of this challenge is staggering – according to the CDC, TBI accounts for approximately 2.87 million emergency department visits annually, with the numbers increasing by 54% in recent years.[1] And these figures […]
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XPO NRG Electrifies SupplySide West: Is BHB now the Future of Energy Drinks?
Beta-hydroxybutyrate (BHB) just made its grand entrance into the mainstream energy market, and the response has been nothing short of electric. At SupplySide West 2024, the unveiling of XPO NRG – a collaborative energy drink featuring goBHB™ from Ketone Labs – turned heads and changed perceptions about what’s possible in energy beverages.
A New[…]Continue Reading →
XPO NRG: An Industry-First Collaborative Energy Drink at SupplySide West 2024 Completes with Major Success
Update: SupplySide West 2024 has finished, and XPO NRG was a major success! Watch the video below and then see the original press release beneath that.
View this post on Instagram XPO NRG Official Press Release:“Competition happens at the bottom, collaboration happens at the top.”
— Ben Kane, […]
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DUAL FUEL: Combining Ketones and Carbs for Rocket Performance
For decades, carbohydrates have been the go-to fuel for athletes, especially in endurance sports. The rationale is simple: carbohydrates, stored in the body as glycogen, are a readily accessible source of energy during high-intensity exercise. However, the body’s glycogen reserves are finite, and once depleted, performance can suffer dramatically.[1-3]
This has led to the development […]
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Entering the Flow State with L-BHB: Your Next Generation Nootropic
Flow State: Being “In the Zone”
Over the past couple of decades, the dietary supplement industry has seen massive growth in the area of nootropics — ingredients that increase focus, cognition, memory, and/or overall mental energy and well-being. It’s a fascinating category with some incredible, science-backed ingredients, and we write about — and use — […]
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1,3-Butanediol and Ketone Esters vs Free Acid BHB: Severe Impacts on Liver ATP
New unpublished preclinical data has provided staggering new information on 1,3-butanediol and free acid BHB, showing that BHB supports increased liver ATP synthesis, while 1,3-butanediol (found in esters) is a massive liver ATP consumer during its conversion to BHB, thus depleting cellular energy.[1]
This article breaks down the new data, which shows how powerful […]
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Gary Millet: The Future of BHB Research and Ketones | Episode #138
In episode #138 of the PricePlow Podcast, we introduce you to Gary Millet, the co-founder of Axcess Global, the parent company of Ketone Labs, Real Ketones, Vault, and many others. This is a continuation of Episode #131 with Rob Rogers, Gary’s business partner.
In the previous episode, Rob explained […]
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