MitoPrime (Tag Archives)
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Wyse No. 1 Founders Blend: Caffeine-Free Focus with enfinity Paraxanthine
Ever wish someone took our collaborative XPO NRG concept formula from 2024 and made it into a finished product? That's exactly what we have here today!
Wyse No. 1 Founders Blend is a caffeine-free, zero-sugar nootropic drink built around five branded ingredients, and TSI Group's enfinity® paraxanthine leads the formula at 200mg per 12oz can. […] Continue Reading →
Ready to Consume: NNB Nutrition Brings Small-Dose Ingredients to Food and Gummies
For most of the supplement industry's history, "how much" and "how it's delivered" were separate questions. A clinical dose was a clinical dose, whether it showed up in a capsule, a scoop of powder, or eventually a can. That's changing. Consumers, especially younger ones, want the same energy, recovery, and longevity support they'd get from […] Continue Reading →
Advanced Bionutritionals Nitro Reds: A Unique Pre-Workout with SuperFoods from MitoReds
Last year, we wrote about Advanced Muscle Plus, a strong-yet-simple muscle building formula from Advanced Bionutritionals that combined 2g DL185 Dileucine with 1.5g myHMB.
Well ABN is back, and this time they've taken a very unique route with Advanced Bionutritionals Nitro Reds, their novel pre-workout supplement. Instead of following the familiar citrulline, beta-alanine, and […] Continue Reading →
Solving the Protein Problem: NNB Nutrition's Jake Mulder & Dustin Elliott | Episode #229
NNB Nutrition CEO Jake Mulder and Chief Brand Officer Dustin Elliott join us for Episode #229 of the PricePlow Podcast, recorded live at IFT FIRST 2026 in Chicago.
It's the second of two conversations we recorded with NNB on-site. The first, Episode #227, dug into Shawn Wells' science-first philosophy. This one turns to the business […] Continue Reading →
Shawn Wells Breaks Down GLP-1 Drag: Muscle Loss, Mitochondria, and Dopamine | Episode #227
Episode #227 of the PricePlow Podcast takes us back to the NNB Nutrition booth at IFT First 2026 in Chicago, where Shawn Wells sat down with Mike and Ben for the first of two conversations recorded on-site. This one skips the usual business updates (that's what part two, with Dustin Elliott and Jake Mulder, […] Continue Reading →
Longevity Science Forgot About Women. These Ingredients Didn't.
For decades, researchers studied aging in men -- and assumed the results applied equally to women. They didn't. The NIH didn't require women to be included in federally funded clinical trials until 1993! Before that mandate, the default research subject was a 155-pound man. Most preclinical longevity work defaulted to male mice. The foundational science […] Continue Reading →
Unmatched Supps Collagen Peptide-6: Advanced Multi-Source Collagen for Men's Longevity and Performance
When did collagen become a women's-only supplement?!
Somewhere along the way, the supplement industry decided that structural protein support, joint health, and cellular resilience were feminine concerns. Meanwhile, men crushing heavy training sessions, dealing with joint wear from decades of athletics, and actually caring about their longevity got left out of the conversation.
Unmatched Supps […] Continue Reading →
Beyond Caffeine: How NNB Nutrition's Four Need States Framework Solves Energy's Real Problems
Most energy drinks fail because they address only one problem: the immediate need for stimulation. A consumer reaches for an energy drink at 2PM feeling drained, unfocused, and overwhelmed. Thirty minutes later, they're buzzing with nervous energy but still can't concentrate, still feel stressed, and now they're jittery. By 4PM, they crash harder than before.[…] Continue Reading →
NNB Nutrition Accelerates Beverage Innovation with Low-Dose, Precision-Fermented Ingredients
As the functional beverage market continues its explosive growth, NNB Nutrition furthers its positioning at the forefront of ingredient innovation with a strategic focus on beverage-stable, precision-fermented compounds that deliver clinical benefits at lower doses.
Building on the momentum from their OnSwitch energy drink concept debut and the recently announced 2026 ingredient launches, NNB's beverage-first […] Continue Reading →
NNB Nutrition's Pure, Potent, Precise Revolution: Shawn Wells & Dustin Elliott at SupplySide Global 2025 | Episode #192
We're back at SupplySide Global 2025 as Shawn Wells and Dustin Elliott from NNB Nutrition return for Episode #192 of the PricePlow Podcast. Since Episode #152, NNB has undergone a dramatic transformation, fully committing to precision fermentation and launching their Pure Potent Precise campaign that's reshaping how the supplement industry thinks about ingredient quality, […] Continue Reading →
