MitoPrime (Tag Archives)
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MitoBurn in the Bottle: How NNB’s Highly-Soluble L-BAIBA Will Transform Beverages
The supplement industry has been evolving rapidly, with beverages and ready-to-drink (RTD) formulas gaining significant market share over traditional powders and pills. Yet formulators face a persistent challenge: keeping it novel! Too many potent ingredients simply don’t play well in liquid form.
Enter MitoBurn (L-β-aminoisobutyric acid, or L-BAIBA), NNB Nutrition’s premier exercise […]
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Longevity Vitamin Renaissance: 3 Major Studies Reinforce MitoPrime Ergothioneine’s Role in Healthspan
When we first introduced the supplement community to Ergothioneine in 2020, we knew we were onto something special. This unique sulfur-containing amino acid, which we dubbed “the antioxidant the world forgot”, showed tremendous promise as a cellular protector with potent free radical scavenging capabilities. What we couldn’t have predicted was how quickly the scientific […]
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NNB Nutrition Showcases Beverage-Stable Ingredients with “Rethink The Drink” (RTD) Energy Concept
In an industry increasingly dominated by basic caffeine-laden formulas full of sugar or artificial sweeteners, NNB Nutrition is challenging beverage makers to elevate their offerings with innovative, beverage-stable ingredients that deliver both exceptional flavor and functional benefits. At Natural Products Expo West, NNB unveiled their “Rethink The Drink” (RTD) concept – a demonstration energy drink […]
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MitoPrime & SalidroPure: The Perfect Pairing for Energy and Nootropics
The functional beverage market is experiencing an unprecedented surge, with new products launching at a staggering pace across every retail channel. From convenience stores to specialty supplement shops, energy drinks and functional shots have become the fastest-growing delivery format in the supplement industry.
Customers Want an Acute Experience?! Give it to Them!What’s driving this […]
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The NNB Nutrition Story: Supplement Ingredient Solutions for the New Decade
When the supplement industry was suffering from stagnation in the mid-2010s, one visionary company set out to change everything by focusing on a simple yet revolutionary concept: creating new ingredients. That company is NNB Nutrition, founded by industrial chemist Kylin Liao and guided scientifically by renowned biochemist Shawn Wells.
Over the past […]
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NNB Nutrition’s Brain Health Platform: The Future of Beverage-Stable Nootropics
In an era where cognitive performance and mental clarity are paramount, the brain health supplement market has evolved far beyond caffeine pills and simple energy drinks. Today’s consumers are increasingly seeking sophisticated nootropic solutions that can seamlessly integrate into their daily routines — especially in ready-to-drink beverages, which have seen explosive growth in the functional […]
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NNB Nutrition Shines at SupplySide West 2024: Trends in Energy, Focus, GLP-1, and Natural Sweeteners
At SupplySide West 2024, NNB Nutrition captivated attendees with groundbreaking ingredients poised to redefine the supplement industry. They had a premiere booth location, and thanks to its success, will be going even bigger next year!
NNB Takes Advantage of Premiere Booth Location at SSW 2024NNB Nutrition, a leader in novel nutritional ingredient development, […]
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Shawn Wells and Dustin Elliott: NNB Nutrition Takes on GLP-1, MPS, and Collaborative Energy | Episode #152
In Episode #152 of the PricePlow Podcast, Mike and Ben are joined by Shawn Wells, Chief Science Officer, and Dustin Elliott, the new Chief Brand Officer at NNB Nutrition, to explore the innovative world of nutraceuticals and the exciting future of the company. Shawn, a returning guest, shares his insights on […]
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XPO NRG: An Industry-First Collaborative Energy Drink at SupplySide West 2024 Completes with Major Success
Update: SupplySide West 2024 has finished, and XPO NRG was a major success! Watch the video below and then see the original press release beneath that.
View this post on Instagram XPO NRG Official Press Release:“Competition happens at the bottom, collaboration happens at the top.”
— Ben Kane, […]
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Formulator’s Corner #13: A Restorative Nootropic with enfinity Paraxanthine
Stimulants have their advantages. When you really need to buckle down and get work done – whether in the gym or while trying to meet a professional deadline – the default solution is typically some variation of caffeine.
The issue with caffeine (and other, more aggressive ingredients) is that while they can make you feel […]
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