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Animal Creatine HMB+: Advanced Muscle Growth & Strength Formula

Animal Creatine HMB+: Advanced Muscle Growth & Strength Formula

The legendary Animal brand continues to innovate in the sports supplement space with their newest staple powerhouse product: Animal Creatine HMB+. This cutting-edge formula combines the proven muscle-building benefits of creatine monohydrate with the advanced recovery and anti-catabolic properties of myHMB®, creating a synergistic effect that dramatically outperforms creatine alone.

Animal Creatine HMB+ Includes[…]
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Animal Pump Pre-Workout Stim-Free Powder: The Complete Stim-Free Experience

Animal Pump Pre-Workout Stim-Free Powder: The Complete Stim-Free Experience

In a big April 2025 month that also includes several new flavors across its product line, the Animal brand continues its legendary run of action-packed supplements with their latest offering: Animal Pump Pre-Workout Non-Stim. This comprehensive, stimulant-free formula is designed to deliver maximum pumps, performance, and focus without the caffeine crash or jitters that […]
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Nutristat PUMP SCRIPT: The Original Liquid Pump Enhancer That Started a Revolution

Nutristat PUMP SCRIPT: The Original Liquid Pump Enhancer That Started a Revolution

In the ever-evolving landscape of sports supplements, true innovation is rare. Yet that’s exactly what Nutristat delivered with PUMP SCRIPT over half a decade ago: the first-ever glycerol-based liquid muscle cell volumizer that fundamentally changed how athletes approach pump enhancement and hyperhydration.

While countless liquid glycerol products have flooded the market since its debut […]
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C4 Alpha Bomb: Nutrabolt’s New Pre-Workout with Deuterium Caffeine!

C4 Project Alpha: Deuterium Technology Propels Nutrabolt’s New Pre-Workout Innovation

The brains behind the Cellucor / C4 franchise — Nutrabolt — have unveiled their next major innovation, and this one is truly unlike anything we’ve ever seen.

After revolutionizing the pre-workout space with their 5th Generation C4 launch in 2024, Nutrabolt shows no signs of slowing down. While 2024 saw them introduce novel ingredients like […]
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AN Performance Hydration: Applied Nutrition USA’s ATP-Powered Performance Supplement

AN Performance Hydration: Applied Nutrition USA’s ATP-Powered Performance Supplement

After teasing the market with their rebranded AN USA brand and announcing their exclusive partnership with The Vitamin Shoppe, Applied Nutrition USA has finally unveiled their first major launch under the AN Performance banner: AN Performance Hydration.

AN Performance Hydration: AN USA’s First Major Launch is All About Performance

This isn’t just another electrolyte […]
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Mosh Bar: A Brain and Body Fuel Protein Bar with 125mg Cognizin® Citicoline!

Mosh Brain + Body Fuel Protein Bar w/ Cognizin Citicoline

Functional foods are the hottest product category on the market, with brands releasing new cookies, cakes, bars, and brownies worldwide. Protein bars have been around for a while, but we’re now entering a golden era for flavoring, texture, and finally, novel ingredients.

At SupplySide West 2023, we hosted an entire podcast episode (#118) about […]
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Jocko Hydrate Drink (RTD) with All-Natural Sweetener Blend!

Jocko Hydrate RTD

Jocko Willink is one of America’s foremost exponents, and exemplars, of self-discipline – and most of us would agree that discipline is a huge factor in personal success. He’s also the founder of Jocko Fuel, one of the hottest new brands in the supplement market.

When it comes to physical training, willpower matters a […]
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HYDRATION: The Ultimate Guide to Electrolyte and Fluid Balance

Hydration: The Ultimate Guide

We’ve all heard that the human body is roughly 60% water.[1]

But where does that water actually go? Where is it stored? The answer is, in your cells, which consist of an even greater proportion of water by weight: Your cells are actually 70% water![2]

What Does It Mean To Be Hydrated?

Arguably, the […]
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C4 Ultimate Strength: Dual Peptides Make for the Best C4 Formula Yet

C4 Ultimate Strength

There’s currently one really hot buzzword in the supplement and pharmaceutical industries alike. That word is peptides.

Thanks to breakthroughs in computing power and statistical analysis, science has now identified thousands of amino acid chains that have outsized effects on important aspects of human physiology.

Last year we wrote a lot about PeptiStrong, […]
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Inspired Nutraceuticals DVST8 DARK Pre-Workouts Deliver the Darkness

Inspired DVST8 DARK

You might want to make the world a better place, a safer place, a place where goodness reigns supreme, but…

As famed psychologist and cultural critic Jordan Peterson points out, a good man is not a harmless man. Rather, a good man is a dangerous man who has his dangerous side under voluntary control.

This […]
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