Taurine (Tag Archives)
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Tom Reilly on VMI Sports, PEZ Collab, and Two Mystery Canned Beverages | Episode #205
Tom Reilly, president of VMI Sports, brings a perspective from all over the industry, and he's got a lot of educational things to say. Two decades spent at GNC, then in natural food distribution at UNFI, and eventually as a purchasing director and director at Lone Star Distribution gave him an […]
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NutraBio Deep Sleep: Peptide-Powered Sleep Aid Using PeptiSleep™
NutraBio just raised the bar in sleep supplementation with Deep Sleep, a formula built around PeptiSleep™, an AI-discovered peptide ingredient from brown rice that targets receptors in the adrenal cortex above the kidneys to reduce local stress induced cortisol, a root cause of poor sleep quality. Combined with dual-release melatonin, high-dose calming amino […]
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Formulator's Corner #22: Shoden-R Powers Novel Nighttime Hydration + Sleep Formula
In today's installment of our Formulator's Corner Series, we create a hypothetical nighttime recovery powder that combines stress management, sleep optimization, and intelligent hydration. Will a forward-thinking brand bring this science-backed evening ritual to market?
The Evening Dilemma: When Stress Meets DehydrationThe modern supplement consumer faces a paradox every evening. They know hydration matters […]
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Unmatched Supps INTRA: Kris Gethin's Advanced Intra-Workout Formula with 25g Vitargo
When you're deep in a grueling training session, your body's demand for fuel and hydration hits critical levels. Most athletes wait until after the workout to address recovery, but that approach leaves performance on the table. Unmatched Supps INTRA changes the equation by delivering exactly what your muscles need during training: rapid-acting carbohydrates, muscle-sparing amino […]
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MuscleTech EFF'N Energy: Effervescent Energy + Focus Technology
After teasing the category on Episode #177 of the PricePlow Podcast at GNC's Global Conference, MuscleTech has launched EFF'N Energy as the stimulant-driven centerpiece of their new effervescent line. Alongside EFF'N Hydrate and EFF'N Cut, this fizzy sachet delivers 225mg caffeine, 200mg GeniusPure® Alpha-GPC, 500mg N-Acetyl-L-Tyrosine, 2g taurine, and 10mg yohimbe extract in […]
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C4 Ultimate Energy x Godzilla: Sour Blue Razzilla Brings Monster-Sized Caffeine to Godzilla Day
Hot on the heels of C4 Energy's Cereal Killer launch, Nutrabolt is closing out 2025 with another massive collaboration. This time, they're partnering with one of cinema's most iconic franchises: Godzilla.
Launched on Godzilla Day (November 3, 2025), the new C4 Ultimate Energy x Godzilla delivers 300 milligrams of caffeine in a limited-edition […]
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Unmatched Supps ElectraShred: Knockout Punch Signature Series Flavor Drops
Unmatched Supps has released a new limited edition flavor of ElectraShred, their advanced hydration formula that goes far beyond basic electrolyte replacement. Knockout Punch joins the lineup as a Signature Series flavor created in collaboration with Cristy "Code Red" Nickel, the former #2 world-ranked professional boxer, celebrity nutritionist, and founder of the Code Red […]
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Core Culture Clean Pre: MegaNatural Energy, Focus, and Pump Without the Junk
The pre-workout category has exploded with options, but finding one that delivers performance without artificial ingredients remains a challenge. Core Culture's Clean Pre changes that equation with a formula built on premium, science-backed ingredients -- no artificial colors, flavors, or sweeteners.
Making its debut at SupplySide Global 2025 (Booth #4855), Clean Pre showcases what's […]
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Core Nutritionals Transformers Starscream Edition: Treacherous Gains Await
One year after Core Nutritionals launched their groundbreaking Transformers collaboration, the supplement powerhouse is unleashing their most ambitious villain yet: Starscream. The scheming Decepticon Air Commander joins Optimus Prime, Megatron, and Bumblebee in Core's Transformers Flavor Series, bringing his legendary thirst for power to three devastating formulas.
CORE Nutritionals Transformers Starscream Available in Three[…]Continue Reading →
Reaction Energy: goBHB-Based Performance Drink That Delivers Actual Energy
The energy drink market has been stuck in the same formula for decades: load up on caffeine, add some B-vitamins, throw in taurine for good measure, and call it a day. While these ingredients can mask fatigue and provide a temporary boost, they don't actually fuel your cells with real energy. Reaction Energy is here […]
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