Taurine (Tag Archives)
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Formulator’s Corner #18: The Women’s Performance Stack Powered by effera™ Lactoferrin + Creatine + HMB
In today’s installment of our Formulator’s Corner Series, we create a hypothetical supplement for women seeking performance enhancement, recovery, and iron status support. Will some brand take us up on the idea?
The Perfect Storm for Women’s Fitness, and The Female Athlete ParadoxSomething extraordinary is happening in women’s fitness. Female athletes are finally embracing […]
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Hosstility RTD: Ready-to-Drink Pre-Workout Power with Cognizin Citicoline
The ready-to-drink pre-workout market has exploded in recent years, yet most RTD formulas make significant compromises to achieve shelf stability and convenience. But Hosstile Supplements didn’t get that memo.
Founded by IFBB Pro Fouad Abiad, Hosstile has built its reputation on refusing to take shortcuts. The new Hosstility RTD delivers the same aggressive stance […]
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Formulator’s Corner #17: Sleep Without Compromise – goBHB Transforms the Sleep Aid Category… With No Melatonin!
The sleep supplement category stands at a crossroads. While Americans spend billions annually on various sleep aids (such as supplements, devices, and pharmaceuticals), many consumers remain frustrated with existing options that either leave them groggy, create dependency concerns, or simply fail to deliver the restorative sleep they desperately need. The industry has long been dominated […]
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Formulator’s Corner #16: The MalTor Mito-Recovery Pre-Workout That Needs to Exist
Most pre-workout supplements force you to choose: immediate performance or long-term recovery. Traditional formulas excel at delivering energy and pumps for your current session, but they ignore what happens afterward: the muscle damage, inflammation, and delayed recovery that can derail your training consistency.
This creates a fundamental problem in supplement design. The very products meant […]
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C4 Energy + Aminos Bring a Blend of Aminos, 100mg Natural Caffeine, and Jolly Rancher Flavors!
The C4 brand continues its winning streak with iconic candy collaborations, and now the popular C4 Energy + Aminos formula is getting the Jolly Rancher treatment. Following the massive success of C4 x Jolly Rancher pre-workouts and energy drinks, Nutrabolt has expanded this beloved partnership into their recovery-focused amino acid supplement.
C4 Energy + Aminos:[…]Continue Reading →
Beyond Taurine: MalTor with Ed Dosz of NutriScience Innovations | Episode #166
In episode #166 of the PricePlow Podcast, Mike and Ben welcome Ed Dosz, VP of Science Innovation at NutriScience Innovations, to discuss MalTor, a groundbreaking ingredient that combines taurine and L-malic acid in a patent-pending complex. With his Ph.D. in food science and extensive background at NOW Foods, Ed brings deep […]
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MalTor™: The Performance-Enhancing Taurine-Malic Acid Complex for Mitochondrial Recovery
In the competitive world of sports supplements, effective combinations of proven ingredients present new opportunities and benefits. MalTor™ represents such a development: this patent-pending complex brings together taurine and L-malic acid in a formulation designed to maximize their complementary benefits.
Developed by NutriScience Innovations, this breakthrough ingredient combines two well-researched compounds that athletes and […]
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Podium Nutrition FUSE 2025: Performance Pre-Workout Takes a New Twist
Every year, we see supplement brands come and go… but we don’t always see single brands commit to annual innovation with their own products. Yet that’s exactly what Podium Nutrition is doing with the launch of their new FUSE 2025 Pre-Workout, which we’re proud to announce today.
This isn’t just another formula update; […]
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Animal Pump Pre-Workout Stim-Free Powder: The Complete Stim-Free Experience
In a big April 2025 month that also includes several new flavors across its product line, the Animal brand continues its legendary run of action-packed supplements with their latest offering: Animal Pump Pre-Workout Non-Stim. This comprehensive, stimulant-free formula is designed to deliver maximum pumps, performance, and focus without the caffeine crash or jitters that […]
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Enhanced Labs Maximus Pre-Workouts: The System for Energy, Focus, and Pumps
Enhanced Labs continues to build upon their impressive 2025 supplement lineup with their flagship pre-workout system, the Maximus Bundle. After successfully introducing innovative products like their testosterone booster Top T, advanced fat burner Shred, and protein-packed Protein Waffles, Enhanced Labs demonstrates their commitment to science-backed formulations with this versatile pre-workout stack.[…]
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