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AN Performance Hydration: Applied Nutrition USA’s ATP-Powered Performance Supplement

AN Performance Hydration: Applied Nutrition USA’s ATP-Powered Performance Supplement

After teasing the market with their rebranded AN USA brand and announcing their exclusive partnership with The Vitamin Shoppe, Applied Nutrition USA has finally unveiled their first major launch under the AN Performance banner: AN Performance Hydration.

AN Performance Hydration: AN USA’s First Major Launch is All About Performance

This isn’t just another electrolyte […]
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Why Peak ATP Should Be Added to Hydration Supplements

Why Peak ATP Should Be Added to Hydration Supplements

The sports hydration market has become increasingly saturated, with countless brands offering their own electrolyte formulations. While these products differentiate themselves through varying ratios of sodium, potassium, magnesium, and other electrolytes, most lack research-backed performance claims beyond basic hydration support.

This is where Peak ATP from TSI Group enters the conversation. A patented form of […]
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ISSN 2024 Conference Recap: Science and Creativity Powered by Cognizin®

ISSN 2024 Conference Recap

The 21st Annual International Society of Sports Nutrition (ISSN) Conference and Expo took place from June 18-20, 2024 at the Hyatt Regency in Bonita Springs, Florida. We teased it with ISSN co-founder Jose Antonio in Episode #137 of the PricePlow Podcast, and it was as great as promised.

This year’s conference, the first […]
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1,3-Butanediol and Ketone Esters vs Free Acid BHB: Severe Impacts on Liver ATP

BHB vs. Ketone Esters: 1,3 Butanediol is a Liver ATP Consumer

New unpublished preclinical data has provided staggering new information on 1,3-butanediol and free acid BHB, showing that BHB supports increased liver ATP synthesis, while 1,3-butanediol (found in esters) is a massive liver ATP consumer during its conversion to BHB, thus depleting cellular energy.[1]

This article breaks down the new data, which shows how powerful […]
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Like A Pro Supplements 9 Volt: High-Energy Pre-Workout with 9 Ingredients

Like a Pro Supplements 9 Volt Pre-Workout

In the annals of American childhood, there are few experiences as iconic as the 9-volt battery experiment. Surely we all remember discovering as kids that touching both terminals of the 9V with your tongue resulted in a mild shock and funny “taste” as the current was activated.

For most of us, that was our introduction […]
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New Rephyll Data: An Early Look from Aurea Biolabs (Beta Caryophyllene)

Aurea Biolabs Rephyll Data: An Early Look

Aurea Biolabs has released early clinical study data on its potent anti-inflammatory ingredient, Rephyll, showing decreased fatigue, inflammation, oxygen requirements, and lactic acid with increased ATP reserves.[1] PricePlow got an early look at the data, so this article recaps the ingredient and summarizes the data.

A growing body of scientific evidence shows that your body’s […]
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Primeval Labs L-Carnitine 3000: No-Nonsense Carnitine Liquid

Primeval Labs L-Carnitine Max 3000

Primeval Labs not only wants to support their customers’ goals, they want them to truly enjoy each and every product.

Primeval was started and designed to do two things extremely well: Make top tier formulas that deliver the customer the best options for sports supplements, and deliver the best tasting products on the market.

Primeval[…]
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Nootropic Study: PEAK ATP Improves Cognitive Performance After Intense Exercise

Peak ATP Post Exercise Cognitive Performance

A new double-blind, placebo-controlled, crossover study published in Frontiers in Nutrition has shown that two weeks of PEAK ATP supplementation can prevent cognitive decline after high-intensity exercise.[1] This article explains the new findings:

Adenosine triphosphate (ATP) is arguably the most important molecule in your body. It’s the form of energy actually used by your cells. […]
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Peak ATP + Creatine: A Powerful ATP-Boosting Stack

Peak ATP and Creatine

There’s probably no supplement more researched than creatine.[1] Almost anyone who’s touched a barbell has taken creatine at some point. Its ability to improve performance and support muscle building is legendary.

Creatine takes time… but we also want effects now

The only problem with creatine is the necessity of the loading phase, […]
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Bodybuilding.com ELITE Ultimate Pre-Workouts Bring a Loaded Base

Bodybuilding.com Elite Ultimate PRE-Workouts

Bodybuilding.com is an institution in the fitness world. What weightlifter hasn’t turned to its top-notch content for advice on programming and form? For over two decades, it’s been the authoritative online source for training advice, with content produced by credentialed and experienced experts who know their fields backwards and forwards.

As such, you have to […]
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