On Episode #160 of the PricePlow Podcast, Mike and Ben continue their conversation from the Basic Supplements launch, this time joined by Jack Sehgal, CEO of Nutrablend Foods, and Chuck Zhang for an in-depth discussion about supplement manufacturing, quality control, and the evolving Chinese market.
Join Jack Sehgal, CEO of Nutrablend Foods, and Chinese supplement business expert Chuck Zhang, diving deep into supplement manufacturing excellence, supply chain management, and the evolving Chinese market on Episode #160 of the PricePlow Podcast.
After our fascinating discussion with Basic Supplements in Episode #156, we dive deeper into the manufacturing side with Nutrablend Foods, Basic’s trusted manufacturing partner. Jack shares his journey from MMA retail in the UK to leading one of North America’s premier supplement manufacturers, while Chuck provides valuable insights into the unique challenges and opportunities of the Chinese supplement market.
Manufacturing Excellence Meets International Markets: Inside Nutrablend Foods
The conversation explores how Nutrablend Foods transformed their business by focusing on fewer, higher-quality partnerships, the importance of maintaining consistent supply chains, and the intricate details of large-scale powder manufacturing. Additionally, Chuck shares fascinating perspectives on the differences between Western and Chinese supplement markets, offering valuable insights for brands looking to expand internationally.
This episode provides a rare glimpse into the world of supplement manufacturing and international market dynamics, offering valuable insights for industry professionals and supplement enthusiasts alike. Let’s dive in!
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Video: From Buffalo to China and Everywhere In Between
Podcast: Play in new window | Download (Duration: 1:04:15 — 60.5MB)
Detailed Show Notes: Jack and Chuck Talk Nutrablend Foods and China
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0:00 – Introductions
In fall of 2024, Mike and Ben flew to Buffalo, NY to Nutrablend Foods, manufacturer for the new upstart brand, Basic Supplements. They interview Marc Curcio and Laura Valley for Episode #156, discussing how they’re simplifying the supplement industry with high-quality, essential products that are both affordable and transparent.
Episode #160 of the PricePlow begins with an introduction of Jack Sehgal, the CEO of Nutrablend Foods, and Chuck Zhang. This is a follow-up to episode #156 with Basic Supplements’ Marc Curcio and Laura Valley, which was filmed just prior in the same room. Nutrablend Foods is where all Basic Supplements products are manufactured.
Jack shares his background, explaining how he initially got into the sports nutrition industry in the UK, starting with retail stores selling MMA equipment. He then transitioned to Canada, working with various companies like Perfect Nutrition and MuscleTech, where he gained valuable experience in the industry.
Jack discusses the lessons he learned through these different roles and how it led him to his current position at Nutrablend Foods, where he has worked to adapt and improve the company’s operations and focus.
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03:45 – Nutrablend’s manufacturing process and differentiation
Mike inquires about Nutrablend Foods’ manufacturing process and how they differentiate themselves in the competitive landscape. Jack explains the importance of geographic location for manufacturers, as transporting heavy products can be a challenge. He highlights that Nutrablend Foods specializes in large runs of powders, particularly proteins, and has reduced their customer base to better serve their partners.
Jack emphasizes the significance of understanding market trends and providing valuable insights to customers, rather than just focusing on pricing and production. He notes that Nutrablend has shifted its approach to be more solution-oriented, working closely with customers to address their specific needs and challenges.
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06:15 – Challenges and adaptations in the manufacturing industry
Basic Supplements has launched their first supplement, Basic Whey, and beyond some fun new flavors, they’re doing things different by disclosing the Glanbia proteins used inside, where their products are manufactured (Nutrablend Foods in Buffalo, NY), and showing the total protein percentage by weight on the front of each tub!
Jack discusses the initial challenges faced by Nutrablend Foods, including trying to be everything to everyone, which resulted in poor customer satisfaction. The company reduced their customer base from 40 to 11, focusing on quality and growth with select partners. Jack highlights the importance of understanding the capabilities and niche of the company to provide consistent and reliable service. The conversation touches on the impact of COVID-19 on the business and the need to pivot and adapt to new market conditions, such as supply chain disruptions and changes in customer demand.
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08:30 – Nutrablend’s strengths and specialization
Ben asks about the strengths and specialization of Nutrablend Foods. Jack explains that the company specializes in large runs of powders, particularly proteins, and has a strong reputation for consistency and supply chain management. He notes that the company has a significant amount of maltodextrin in inventory, ensuring a consistent supply for customers. The discussion touches on the challenges and opportunities in the market, including the importance of understanding customer needs and market trends.
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09:15 – What’s Up in China? Chuck’s background and market insights
Chuck introduces himself and shares his background as a distributor in the Chinese market, including his time in the US and his return to China to start a supplement business. Chuck discusses the challenges and opportunities in the Chinese market, including the rise of domestic brands and the competitive landscape. He emphasizes the importance of understanding the local market and consumer preferences, such as the preference for lighter, less sweet flavors in China. The conversation touches on the potential for growth in the Chinese market and the importance of collaboration and credibility.
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19:30 – International market strategy and compliance
How great is it to know exactly where your protein is blended and bottled? Basic Supplements is at Nutrablend Foods in Buffalo, NY.
Mike and Jack discuss the challenges and strategies for entering international markets, including the importance of understanding local regulations and compliance. Jack emphasizes the need for proper trademark registration and formulation compliance to avoid issues with international sales. The conversation highlights the importance of having a well-planned strategy for international growth, including understanding cash flow and logistics. Jack shares insights into the challenges of managing supply chains and the importance of having a reliable and consistent supply of raw materials.
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24:00 – Quality control and consistency in manufacturing
Ben and Jack discuss the importance of quality control and consistency in manufacturing, particularly for products with multiple ingredients. Jack explains the challenges of guaranteeing dosing and consistency in products with many ingredients, emphasizing the need for a streamlined and efficient process. The conversation touches on the importance of collaboration with customers and understanding their needs to provide high-quality products. Jack highlights the importance of having a well-trained and knowledgeable team to ensure consistent quality and customer satisfaction.
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29:00 – Efficiency and scalability in manufacturing
Jack discusses the importance of efficiency and scalability in manufacturing, including the need to invest in automation and process improvements. The conversation highlights the challenges of managing a large-scale facility and the importance of having a well-planned and efficient operation.
Jack shares insights into the changes made at Nutrablend Foods to improve efficiency and reduce costs, including investing in blending capabilities and optimizing the production process. The discussion touches on the importance of having a flexible and adaptable approach to meet changing market demands and customer needs.
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32:15 – Collaboration and customer success
Jack emphasizes the importance of collaboration and customer success in the manufacturing process, including working closely with customers to understand their needs and challenges. The conversation highlights the role of Nutrablend Foods in providing solutions and support to customers, including helping them navigate regulatory requirements and market trends. Jack shares insights into the importance of having a strong and supportive team to ensure customer success and satisfaction. The discussion touches on the importance of maintaining open communication and transparency with customers to build trust and long-term relationships.
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42:45 – Future plans and market opportunities
The conversation touches on the future plans and market opportunities for Nutrablend Foods, including potential growth in the Chinese market. Chuck discusses the potential for growth in the Chinese market and the importance of having a strong and credible partner to support the launch.
The conversation highlights the importance of understanding local market dynamics and consumer preferences to succeed in international markets. Jack and Chuck discuss the potential for collaboration and partnerships to drive growth and success in the industry.
Where to Follow Jack and Nutrablend Foods
Thank you to Jack for hosting us in Buffalo, NY and to Chuck for delivering your wisdom and expertise. Sign up for Basic Supplements news alerts below and subscribe to the PricePlow Podcast — please leave us a great review!
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