Dozens, if not hudreds of new supplement brands are created every year, each promising to have the most innovative new products on the market. With so much noise, it’s difficult for them separate themselves from the pack. Some opt for flash, some for science, and some just bring in the latest sensational influencer.
But today, we’re proud to announce a brand that simply wants to get back to the basics.
Basic Supplements has entered the supplement industry fray, going for a simpler, more professional tone. It’s right there in the name, and they’re promising to give the customer base exactly what many are looking for — affordable, transparent, essential supplements.
The team behind Basic is touting their commitment to delivering just that — the basics — nothing more, and nothing less. From their posts on social media linked below, we see that they have at least a pre-workout in the wings, meaning it’s going to be sports and active nutrition focused.
Below, we describe the initial line-up of supplements from Basic, which kicked things off with a delicious whey protein powder powered by high-quality Glanbia Nutritionals protein sources. Just because the formulas are basic doesn’t mean there’s no quality or flavoring – the flavors have been incredible so far!
Beneath that, there’s a podcast episode with Marc Curcio and Laura Valley, who are running the brand. Now let’s get into the Basic menu:
The Basic Supplements
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Basic Whey
Basic Supplements Whey delivers exactly what athletes and fitness enthusiasts need – a high-quality protein powder without unnecessary complexities. What sets this product apart is its unprecedented transparency: the protein is openly sourced from Glanbia Nutritionals, utilizing their premium Avonlac whey protein concentrate and Provon whey protein isolate, and manufactured at Nutrablend Foods in Buffalo, NY.
Each serving provides 25 grams of protein with just 130 calories, making it an efficient choice for muscle recovery and growth. The product launched with four flavors including classics like Chocolate and Vanilla, plus innovative options like Blue Marshmallow and Boston Cream Donut. Basic Supplements even displays the protein-by-weight percentage right on the front of the tub (71-75%, varying by flavor) – a level of transparency rarely seen in the industry.
Basic Supplements Basic Whey – Deals and Price Drop Alerts
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Basic Pre-Workout
Basic PRE takes a refreshingly simple approach to pre-workout supplementation, focusing on four core ingredients that have stood the test of time. With 3 grams of L-citrulline for pumps, 1.5 grams of creatine monohydrate for strength and power, and 200 milligrams of caffeine for energy, the formula provides exactly what you need – nothing more, nothing less.
What makes this pre-workout unique is its synergistic combination of citrulline with L-arginine alpha-ketoglutarate, which research shows may enhance nitric oxide production better than either ingredient alone. The modest 200mg caffeine dose paired with 2mg of huperzine A provides clean, sustainable energy without overwhelming stimulation. It’s a formulation that proves sometimes less is more – especially when using properly-dosed, clinically-validated ingredients.
Basic Supplements PRE – Deals and Price Drop Alerts
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Basic Hydration
Basic Hydration is an essential electrolyte formula that delivers 1800mg of total electrolytes per serving with zero sugar. The supplement features six key electrolyte minerals, including sodium (600mg), potassium (300mg), magnesium (60mg), and calcium (80mg), all balanced in a scientifically-supported 2:1 sodium-to-potassium ratio to support optimal hydration and energy metabolism.
True to the Basic Supplements philosophy, this hydration formula keeps things simple yet effective – free from unnecessary additives while being gluten-free, vegan-friendly, and instantly mixable. Available in Watermelon Ice and Pineapple Burst flavors, Basic Hydration comes in convenient single-serve stick packs (20 per box), making it easy to stay hydrated whether at home, work, or on the go.
Basic Supplements Hydration – Deals and Price Drop Alerts
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Basic Whey Isolate delivers pure, premium protein without any unnecessary extras, using Glanbia Nutritionals’ renowned Provon Whey Protein Isolate as its sole protein source. Each 31.6-gram serving provides 26 grams of protein with just 110 calories, 2 grams of carbohydrates, and minimal fat, making it an ideal choice for athletes who want precise control over their macronutrient intake.
While Basic Whey will bring better value and thicker flavor, Basic Isolate is great for those who are counting carbs or need to limit the lactose content as much as possible.
The formula keeps things simple with Glanbia’s cross-flow microfiltrated whey protein isolate (90% protein by weight), Basic Supplements isn’t holding back on flavor variety. Launching with traditional chocolate and vanilla options, they’ve expanded their lineup to include creative offerings like Salted Caramel Cold Brew and Peanut Butter Cookie, proving that “basic” doesn’t have to mean boring.
Basic Supplements Basic Isolate – Deals and Price Drop Alerts
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Basic Mass
Basic Mass is a high-calorie muscle mass gainer that delivers an impressive 1030 calories, 50 grams of protein, and 190 grams of carbohydrates per serving. Using a premium blend of proteins including whey concentrate, whey hydrolysate, whey isolate, and milk protein concentrate, along with Glanbia’s Avonlac protein, this formula provides a complete amino acid profile while keeping added sugars surprisingly low at just 11 grams per serving.
The carbohydrate blend combines maltodextrin, sweet potato starch, and quinoa powder, offering a diverse mix of complex carbs to support muscle growth and recovery. What sets Basic Mass apart from other mass gainers is its commitment to quality ingredients while maintaining simplicity – it’s hormone RBST-free, third-party tested, and contains no artificial colors. Available in Chocolate flavor, this mass gainer comes in a large 15-pound bag that provides 25 servings for those serious about adding quality mass.
Basic Supplements MASS – Deals and Price Drop Alerts
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Basic BCAA
Basic BCAA delivers a straightforward yet effective formula combining 7 grams of branched-chain amino acids with 450mg of performance-supporting electrolytes. The BCAAs are provided in the research-backed 2:1:1 ratio (3500mg L-Leucine, 1750mg L-Isoleucine, 1750mg L-Valine), supporting muscle protein synthesis and tissue repair during and after training.
The formula includes a complete electrolyte blend and essential B-vitamins while maintaining zero sugar content, making it perfect for both intra-workout and recovery purposes. Available in fun flavors like Candy Burst, Basic BCAA stays true to the brand’s philosophy of providing essential ingredients without unnecessary additives, while being vegan-friendly and gluten-free. Each container provides 60 servings, making it an economical choice for those seeking basic but effective BCAA supplementation.
Basic Supplements BCAA Electrolyte Formula – Deals and Price Drop Alerts
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Basic Creatine
Basic Creatine delivers exactly what athletes need – a pure, micronized creatine monohydrate supplement providing the full clinically-studied dose of 5000mg per serving. There are no fillers, no additives, and no complications – just the most well-researched sports supplement ingredient in its most proven form.
True to the Basic Supplements philosophy, this third-party tested formula is as straightforward as it gets while maintaining high quality standards. The micronized powder mixes instantly with water, is vegan-friendly and gluten-free, and comes in a 60-serving container. It’s the epitome of the brand’s “back to basics” approach – providing exactly what you need to support strength, power, and muscle mass, and nothing you don’t.
Basic Supplements Creatine – Deals and Price Drop Alerts
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Learn about Basic Supplements on the PricePlow Podcast
In Episode #156 with Marc Curcio and Laura Valley on the PricePlow Podcast, you can understand the idea, plans, and goals of Basic. Watch the video below, and be sure to subscribe to the PricePlow Podcast to stay up to date with all industry happenings.
Stay tuned for more on Basic Supplements
After seeing so many hyper-inflated product portfolios, we appreciate the premise. With affordability and inflation still continued concerns, and the surge of “daily driver” supplements alongside a growing international market, this is the perfect time and the perfect place.
In an industry that often feels like an arms race of gimmicky marketing and ingredients, it’s refreshing to see a brand that takes itself seriously to own the fact that it prioritizes what has been proven to work — and they’re going to be sharing where they’re manufactured.
There’s a lot of value in a dependable formula that creates reproducible, predictable results. Launch day is October 10, 2024. So get signed up on their site, sign up for our Basic Supplements news alerts below on PricePlow, and stay tuned for more news on Basic Supplements!
Basic Supplements – Deals and Price Drop Alerts
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Disclosure: PricePlow relies on pricing from stores with which we have a business relationship. We work hard to keep pricing current, but you may find a better offer.
Posts are sponsored in part by the retailers and/or brands listed on this page.
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