GHOST Energy Strawbango: The Fan-Favorite Returns as Permanent Flavor

GHOST Energy continues its innovative streak in 2025, making a highly-anticipated move by bringing back one of its most requested flavors – this time as a permanent addition to their lineup.

GHOST Energy brings back Strawbango as permanent flavor, dropping the “Margarita” but keeping the strawberry-mango fusion fans love. Walmart exclusive Jan 13th, nationwide March 1st. The newly-acquired brand’s growth continues in 2025.

The beloved Strawbango flavor, originally launched as “Strawbango Margarita” in 2022, is returning with a refined formula and fresh new look, dropping the “margarita” designation while keeping the delicious strawberry-mango fusion that made it a fan favorite.

Ghost Energy Keeps Moving… without the Margarita

This permanent addition to the Ghost Energy lineup comes at an exciting time for the brand, which just announced their new 4-pack format with 8.4oz cans entering the market. While those smaller cans target new retail opportunities, this Strawbango launch is aimed squarely at Ghost’s core fanbase who have been vocal about wanting the flavor back in rotation.

Starting January 13th, 2025, Ghost Energy Strawbango will begin flowing into Walmart stores exclusively, followed by a full national retail release on March 1st. The timing couldn’t be better – Ghost was acquired by Keurig Dr. Pepper in late 2024 for $1.65 billion, and they’re seemingly only getting warmed up.

We dig into the story below, but first, be sure to sign up for our GHOST news alerts to get notified when new flavors, deals, and supplements launch:

What is Strawbango?

Originally launched in September 2022 as “Strawbango Margarita” through a collaboration with long-time Ghost family member Maxx Chewning, this innovative flavor combines the sweet tropical essence of ripe mango with bright, fresh strawberry notes. The original version included subtle hints of lime and salt to create a “margarita” taste profile, but this permanent release focuses purely on the fruit fusion that made it a standout hit.

The name “Strawbango” itself became so iconic within the Ghost community that the company actually trademarked it – not just for supplements, but for beverages too. This speaks to Ghost’s long-term vision for the flavor system, which has now come full circle as a permanent addition to their lineup.

Looking at the can’s vibrant orange and red design, you’ll notice strawberry and mango imagery that perfectly represents what’s inside – a refreshing blend that balances sweet and tropical notes without overpowering your taste buds. The streamlined branding, now without the “margarita” designation, gives the flavor system room to truly shine on its own merit, while still maintaining Ghost’s signature style and premium feel.

Ghost Energy Drink Ingredients

Each 16 fluid ounce can of Ghost Energy delivers a transparently-labeled formula with research-backed ingredients. For a complete deep-dive into the science behind these ingredients and their benefits, check out our full Ghost Energy Drink article, but here’s a quick synopsis:

• Carnipure L-Carnitine L-Tartrate – 1000mg

  L-carnitine L-tartrate was specifically chosen for its stability in liquid form, and when it comes to carnitine, Carnipure is the biggest name in town. This ingredient helps transport fatty acids into the mitochondria where they can be burned for energy, supporting both energy production and fatty acid metabolism.

• Taurine – 1000mg

  A powerhouse amino acid that’s severely underrated in the supplement world, taurine works synergistically with caffeine to enhance both mental and physical performance. At this clinical 1-gram dose, taurine has been shown to improve muscle force production, support better endurance, and enhance focus.

• Natural Caffeine – 200mg

  Ghost specifically chose natural caffeine from coffee beans rather than synthetic caffeine anhydrous, aiming for a smoother, more sustained energy boost without the harsh crash. The 200mg dose hits the sweet spot that appeals to most consumers while providing meaningful effects.

• Alpha-GPC 50% – 150mg

  Alpha-GPC serves as a premium choline source that supports cognitive function and power output. This highly bioavailable form of choline helps produce acetylcholine, making it valuable for focus and mental clarity.

• NeuroFactor Coffee Fruit Extract – 100mg

  A unique ingredient that sets Ghost Energy apart, NeuroFactor is a polyphenol source derived from coffee fruit that helps boost levels of brain-derived neurotrophic factor (BDNF) for enhanced cognitive support.

• AstraGin – 25mg

  AstraGin is a proprietary ingredient combining astragalus and panax notoginseng root extracts that may help enhance the absorption of other nutrients while supporting gut health.

  Again, for the full scientific breakdown, see our main article titled “Ghost Energy Drink: Cans That Rebel Against the Status Quo (200mg Caffeine)“.

All Ghost Energy Flavors Available

Check out our current list of Ghost Energy flavors:

Conclusion: A Fan Favorite Goes Permanent

In a monumental turn of events, Ghost Lifestyle has been acquired by Keurig Dr Pepper in a deal worth $1.65 Billion Dollars! Our only question is, when’s the Dr Pepper energy drink collab?!

Ghost Energy’s evolution from a margarita-inspired collab to a permanent fixture shows how the brand continues to refine and perfect their offerings based on consumer demand. As Dan Lourenço explained in Episode #116 of the PricePlow Podcast, Ghost’s approach to energy drinks has always been about doing things differently – from transparent labels to authentic flavor partnerships.

Ghost Energy has become a major force in the beverage industry. Earlier on, Dan mentioned that approximately 750 cans sold every minute in the US alone — and it’s likely higher than that now. This success recently culminated in Ghost’s acquisition by Keurig Dr. Pepper for $1.65 billion. The permanent addition of Strawbango – now streamlined without the margarita theme – represents another strategic move to give consumers exactly what they want while maintaining the innovation that put Ghost on the map.

Whether you’re a long-time Ghost fan who’s been waiting for Strawbango’s return or new to the brand, this launch offers the perfect opportunity to experience one of Ghost’s most beloved flavor creations. Look for it first in Walmart starting January 13th, 2025, before it hits other retailers nationwide on March 1st.

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