Ghost Energy continues its relentless innovation in the energy drink space, now launching a new 8.4oz format that brings its authentic flavors and fully-loaded formula to an even more accessible package. Starting January 15th, 2025, Ghost Energy’s fan-favorite flavors will be available in convenient 4-packs of smaller cans, launching with OG and their legendary Sour Patch Kids collaboration flavors in Redberry and Blue Raspberry.
8.4oz “Slim” Cans with 100mg Caffeine Each!
Ghost Energy launches new 8.4oz cans in 4-packs starting Jan 15! Get OG and Sour Patch Kids flavors with 100mg caffeine each. Perfect size for mixing or afternoon boost. Early access via Ghost app at 12PM CST.
This strategic move into the 8.4oz format demonstrates Ghost’s growing presence in the beverage industry, where the brand has already disrupted the status quo with their transparent labels and authentic collaborations. The smaller format is particularly significant for venues and on-premise serving, expanding Ghost’s reach beyond traditional retail channels while maintaining the same premium formula that put them on the map.
While Ghost Energy has dominated the 16oz category since its launch in 2020, these new 8.4oz cans represent the next evolution in their meteoric rise. The timing couldn’t be better – Ghost Energy has become ubiquitous in the beverage space, with 2023 reports indicating that over 750 cans are sold every minute in the US alone — it’s probably even higher now! No wonder why Ghost was acquired by Keurig Dr. Pepper in 2024.
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Let’s look at what’s coming, when you can get them, and why this format matters:
The New Format
Ghost’s expansion into 8.4oz cans represents more than just a size change – it’s a strategic move to capture new market opportunities.
These smaller cans, often called “slim cans” in the beverage industry, have historically been dominated by Red Bull, and are particularly valuable for on-premise locations like bars, restaurants, and entertainment venues where table space is at a premium. As Dan Lourenço explained in Episode #116 of the PricePlow Podcast, breaking into the on-premise market is challenging since Red Bull has done an incredible job locking down the real estate — but Ghost needs to make the most of the opportunities they get, and this new format will help them do exactly that.
Each can in the 4-pack contains 100mg of natural caffeine – exactly half of Ghost’s standard 16oz formula, making it perfect for those who want more control over their caffeine intake or prefer a lighter boost. The fully-transparent formula maintains all of Ghost’s signature ingredients, just scaled appropriately for the smaller serving size.
The 4-pack retail strategy is also interesting, as it provides an easy barrier to entry for new customers while still delivering the premium Ghost experience. This format has been successful in the beverage industry, especially for popular products where consumers want to try multiple flavors without committing to larger quantities.
While the 16oz cans remain Ghost’s flagship offering, these 8.4oz alternatives open up new possibilities for the brand:
- Perfect for mixing with cocktails or mocktails at bars and venues
- Easier storage in office refrigerators and home settings
- More approachable serving size for those new to energy drinks
- Ideal for afternoon pick-me-ups when a full can isn’t needed
The Flavors
Ghost’s launch lineup for the new 8.4oz format brings three of their most popular flavors:
- OG – Ghost’s original energy drink flavor that is a new spin on the “classic” energy drink flavor
- Sour Patch Kids Redberry – A long-standing collaboration flavor that perfectly captures the iconic candy’s sweet-then-sour profile
- Sour Patch Kids Blue Raspberry – Another hit from Ghost’s legendary partnership with the sour candy brand
The inclusion of Sour Patch Kids flavors is particularly meaningful for Ghost, as this collaboration was part of their groundbreaking “Project X” initiative that began even before the brand launched in 2016. When Ghost finally announced their Sour Patch Kids partnership in 2018, it represented one of the first authentic flavor collaborations in the supplement industry – a move that would later define Ghost’s approach to both supplements and beverages.
All Available Ghost Energy Flavors
Ghost Energy’s new 8.4oz can brings the full Ghost experience in a smaller package – just 5 calories and 100mg caffeine per can!
Launch Details
The new Ghost Energy 8.4oz 4-packs will be available through two launch phases:
- January 15th, 2025: Ghost App exclusive launch for the OG flavor
- Available starting at 12:00 PM Central Time
- Limited quantities available
- January 15th, 2025 and beyond: National retail rollout begins
- All three flavors (OG, Sour Patch Kids Redberry, Sour Patch Kids Blue Raspberry) will start appearing in stores nationwide
- Check local retailers and the Ghost store locator for availability
Be sure to download the Ghost Lifestyle app to get early access to OG!
Ghost Energy Formula Overview
In a monumental turn of events, Ghost Lifestyle has been acquired by Keurig Dr Pepper in a deal worth $1.65 Billion Dollars! Our only question is, when’s the Dr Pepper energy drink collab?!
Just like its 16oz counterpart, Ghost Energy’s 8.4oz cans feature the brand’s fully transparent formula with premium, research-backed ingredients – just in proportionally smaller doses to match the serving size:
- Carnipure L-Carnitine L-Tartrate – 500mg to support energy production and fatty acid metabolism
- Taurine – 500mg for enhanced focus and endurance support
- Natural Caffeine – 100mg from coffee beans for smooth, sustained energy
- Alpha-GPC – 75mg to support cognitive performance
- NeuroFactor Coffee Fruit Extract – 50mg, providing a cognitive boost
- AstraGin – 12.5mg
You’ll also find Ghost’s signature high-quality B-vitamins using premium forms like methylcobalamin, alongside Vitamin C for added health support.
For a complete deep-dive into the science behind these ingredients and their benefits, check out our full Ghost Energy Drink article.
Time to Rise & Shine with Ghost Energy’s New Format!
Dan Lourenço of Ghost Lifestyle returns to the PricePlow Podcast for his fifth installment in Episode #116, going over the meteoric rise of Ghost Energy and what’s coming in 2024
Ghost Energy’s move into the 8.4oz space is another testament to the brand’s incredible journey. After being acquired by Keurig Dr. Pepper for $1.65 billion, Ghost continues doing what they do best – innovating and expanding their reach while maintaining their commitment to authenticity and quality. As Dan Lourenço explained in Episode #116 of the PricePlow Podcast, breaking into new retail spaces is challenging, but Ghost has consistently found ways to make it happen.
Be sure to download the Ghost Lifestyle app to get early access to the OG flavor on January 15th! Whether you’re looking for a lighter caffeine boost, a perfect mixer, or just want to try Ghost Energy’s legendary flavors in a new format, these 4-packs are about to change the game once again.
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Disclosure: PricePlow relies on pricing from stores with which we have a business relationship. We work hard to keep pricing current, but you may find a better offer.
Posts are sponsored in part by the retailers and/or brands listed on this page.
