In September 2024, supplement industry newcomers may have been surprised to see Modere launch one of the year’s most successful products with Curb, a novel dietary supplement supporting natural GLP-1 production and appetite suppression. However, those familiar with the company’s recent strategic shifts weren’t shocked at all – this was exactly the kind of innovative, research-backed product they’d been planning.
Under new CEO Nate Frazier, Modere continues evolving beyond its direct-sales roots. After Curb’s huge success with 550+ pounds lost in beta testing, the company plans more science-backed innovations in 2025.
The success of Curb, which helped 28 beta testers collectively lose over 550 pounds in 90 days, represents more than just another supplement launch. It exemplifies Modere’s evolution from a direct-sales focused company into a broader market powerhouse that’s setting new standards in clean, science-driven product development.
CEO Nate Frazier Sets New Sights at Greater Heights
Under fresh leadership from industry veteran Nate Frazier and guided by the scientific expertise of Jennifer Anderson, Modere is accelerating its transformation into a global leader in health and wellness innovation. While the company has long been known for its award-winning Liquid BioCell Collagen line, their recent moves suggest an ambitious vision that extends far beyond any single product category.
Curb isn’t the only disruptive innovation they have planned – it was merely a warmup. Our discussions with Frazier have taught us that there’s far more coming, both in terms of product innovation and community support. This article tells the story of where they’ve been — and where we think they’re going.
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Let’s explore how this clean-label pioneer is evolving and where they’re headed in 2025 and beyond:
The Modere Evolution: Clean Living Meets Modern Science
Founded in 2013, Modere’s journey began with a straightforward mission: create effective products without controversial ingredients. This “clean label” philosophy wasn’t just marketing – it became the foundation of every product they developed, starting with a simple shampoo and eventually expanding into a comprehensive line of personal care, nutrition, and household products.
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Liquid BioCell Collagen
The company’s breakthrough moment came with Liquid BioCell Collagen, which has earned numerous industry accolades. This multi-patented collagen line helped establish Modere’s scientific credibility, earning recognition including the 2015 Reader’s Ingredient of the Year from NutraIngredients and Best Joint Health Supplement at SupplySide West. These weren’t just vanity awards – they represented validation of Modere’s approach to combining clean ingredients with legitimate scientific innovation.
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The Many Ways to Modere
While Modere started with a traditional direct-sales business model common to many Utah-based supplement companies, they’ve strategically expanded their reach through multiple channels. Today, their business combines the personal touch of social marketing with modern e-commerce capabilities, allowing customers to engage through their preferred channels. Their Modere Rewards program exemplifies this evolution – offering traditional customer loyalty benefits like shipping perks and referral bonuses while maintaining the community aspect that made their original model successful.
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Elite Manufacturing Standards
Manufacturing standards have been crucial to this expansion. The company maintains NSF GMP-certified facilities in the USA, with a commitment to sustainability that includes 100% wind power offset for their main manufacturing facility. This focus on quality and environmental responsibility has helped Modere expand globally, now serving over 3 million customers across the United States, Canada, Australia, New Zealand, Europe, Japan, and India.
New Leadership, New Direction
Modere CURB introduces Eriomin-powered GlycoLemon for natural appetite suppression and enhanced gut health, setting a new standard in stimulant-free weight loss support!
In December 2023, Modere signaled its ambitious growth plans by appointing Nate Frazier as President, Chief Operating Officer, and Executive Chairman.[1] Frazier brought over two decades of omnichannel leadership experience, most recently serving as Executive Vice President and Chief Operating Officer at GNC, where he oversaw more than 8,000 employees, 5,000 retail locations, and 60,000 wholesale accounts.
The appointment wasn’t just about growth – it was about transformation. During his tenure at GNC, Frazier had demonstrated expertise in both traditional retail and modern digital commerce channels. This dual expertise made him uniquely qualified to guide Modere’s evolution while maintaining the strengths of their established social marketing network.
Working alongside Frazier is Jennifer Anderson, who became Vice President of Research & Product Development in August 2024. Anderson’s 16-year tenure at Albion Minerals and extensive experience in product development has proven invaluable in Modere’s push toward more science-backed formulations. Her leadership in product science has been particularly evident in the development of Curb, where her team combined novel ingredients with rigorous clinical validation, and an incredibly successful pilot test with 28 of their own customers (who collectively lost over 550 pounds).
Together, Frazier, Anderson, and Chief Marketing Officer Jeff Hildebrandt are implementing a vision that focuses on identifying emerging health trends and developing innovative, research-backed solutions. Rather than simply following market trends, they’re taking a more sophisticated approach – analyzing consumer needs, investing in clinical research, and creating products that can compete in both direct-sales and mainstream retail channels.
“We are focused on delivering the cleanest, most natural, most bio-efficient products in the world,” Frazier stated in a recent company update, “and we are obsessed with supporting human biology in its pursuit of maximum performance.”[2] This philosophy represents a perfect fusion of Modere’s clean-label heritage with modern scientific advancement – a combination that’s already proving successful in the marketplace.
Curb: The Blueprint for Future Success
The successful launch of Modere Curb in September 2024 wasn’t just about creating another weight loss supplement – it represented a new product development blueprint that Modere is likely to follow with future innovations. By identifying the growing trend of GLP-1 agonist medications in the weight management space, Modere saw an opportunity to develop a natural, research-backed alternative that aligned with their clean label philosophy.
Rather than rushing to market, they took a methodical approach:
Modere’s Curb uses Solnul® resistant potato starch to boost Akkermansia muciniphila, a gut microbe linked to better metabolism and appetite control.
- First, they developed a novel formula combining clinically-studied ingredients like Eriomin for GLP-1 support and Solnul resistant potato starch for microbiome health (see our article titled “The Akkermansia Revolution: How Resistant Potato Starch Supports Metabolic Health in Modere Curb“ to learn more about this).
- Then, they conducted an extensive beta test with 28 participants who collectively lost over 550 pounds in 90 days while following a comprehensive lifestyle program. This is detailed in our article, “Modere Curb Reviews: 550 Pounds Lost by 28 People in 90 Days!“.
- They launched the product with multiple simultaneous launch events, bringing their community together for real-life engagement and success story sharing.
- Finally, they leveraged multiple marketing channels – from traditional social marketing to modern digital platforms to their massive network of in-person leaders – to share these success stories and clinical data.
This approach demonstrates how Modere is evolving beyond traditional supplement industry practices. Instead of simply following trends, they’re creating research-backed solutions that can compete in both direct-sales and mainstream retail channels. The success of Curb shows that consumers are responding to this more sophisticated approach to product development and marketing.
And, if you ask Frazier and Anderson, there’s a lot more to come:
Looking Ahead: 2025 and Beyond
With Curb’s success establishing their blueprint for product innovation, Modere is strategically positioned to address other underserved markets in 2025. One clear opportunity lies in women’s active nutrition – a demographic often overlooked by traditional supplement brands that typically focus on male-centric marketing and high-stimulant formulations.
Modere Curb’s recent beta test saw 28 participants shed over 550 pounds in 90 days! Powered by GlycoLemon™ with Eriomin, Solnul® fiber, and glucomannan, Curb naturally supports appetite control and healthy weight management — backed by real results and success stories!
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Women deserve more in active nutrition
The company is closely monitoring emerging supplement trends, including the ongoing surge in creatine’s popularity. However, rather than simply following the market (i.e. creatine for muscle mass), Modere’s approach suggests they’ll continue seeking novel angles and applications that align with their clean label philosophy and scientific standards.
And despite the many different versions of Liquid BioCell, we still believe there are a few more places to take it!
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International Growth with International Leaders
International expansion remains a key focus, with the company leveraging its global network of leaders through strategic summits and launch events. These gatherings serve multiple purposes – they’re not just product launches, but opportunities to showcase success stories, share scientific innovations, and strengthen their community of brand advocates.
As Frazier and his team look toward 2025, their commitment to science-backed innovation and clean formulation remains unwavering. The success of Curb has demonstrated that there’s significant demand for products that bridge the gap between natural ingredients and clinical efficacy. This suggests that future Modere launches will continue prioritizing research validation and real-world testing while maintaining their clean label standards.
The Future is Clean: Modere’s Scientific Evolution Continues
Modere’s evolution under Nate Frazier’s leadership illustrates how a company can successfully modernize while staying true to its core values. By maintaining their clean label philosophy while embracing scientific innovation and broader market channels, they’ve created a model that resonates with today’s health-conscious consumers.
The success of products like Curb demonstrates that there’s strong demand for research-backed alternatives to conventional solutions, especially when supported by real user results and delivered through multiple channels. As Modere continues to identify and address emerging trends in the health and wellness space, their commitment to clean formulation and scientific validation positions them well for continued growth in 2025 and beyond.
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Disclosure: PricePlow relies on pricing from stores with which we have a business relationship. We work hard to keep pricing current, but you may find a better offer.
Posts are sponsored in part by the retailers and/or brands listed on this page.
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