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Sodium

Unmatched Supps INTRA: Kris Gethin's Advanced Intra-Workout Formula with 25g Vitargo

Unmatched Supps INTRA: Kris Gethin's Advanced Intra-Workout Formula with 25g Vitargo

When you're deep in a grueling training session, your body's demand for fuel and hydration hits critical levels. Most athletes wait until after the workout to address recovery, but that approach leaves performance on the table. Unmatched Supps INTRA changes the equation by delivering exactly what your muscles need during training: rapid-acting carbohydrates, muscle-sparing amino […]
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Beyond the Bean: How Brew Shockalaka Uses The Coffee Fruit Other Brands Throw Away

Beyond the Bean: How Brew Shockalaka Uses The Coffee Fruit Other Brands Throw Away

The ready-to-drink coffee market hit $33 billion in 2022 and is projected to reach $53.5 billion by 2032. Walk into any convenience store and you'll find dozens of options: Starbucks Frappuccinos, bottled lattes, cold brew cans, and energy coffee hybrids. Most follow the same playbook: brewed coffee, milk or cream, sweeteners, and maybe some B […]
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MuscleTech EFF'N Energy: Effervescent Energy + Focus Technology

MuscleTech EFF'N Energy: Effervescent Energy + Focus Technology

After teasing the category on Episode #177 of the PricePlow Podcast at GNC's Global Conference, MuscleTech has launched EFF'N Energy as the stimulant-driven centerpiece of their new effervescent line. Alongside EFF'N Hydrate and EFF'N Cut, this fizzy sachet delivers 225mg caffeine, 200mg GeniusPure® Alpha-GPC, 500mg N-Acetyl-L-Tyrosine, 2g taurine, and 10mg yohimbe extract in […]
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MuscleTech EFF'N Hydrate: Effervescent Hydration Technology with Senactiv

MuscleTech EFF'N Hydrate: Effervescent Hydration Technology with Senactiv

After an early summer tease on the PricePlow Podcast, MuscleTech has launched EFF'N Hydrate, bringing effervescent bead technology to sports nutrition hydration in a format that transforms the supplement experience. This is the hydration entry in MuscleTech's new EFF'N line, which includes EFF'N Energy and EFF'N Cut, all built around quick-dissolve […]
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C4 Ultimate Energy x Godzilla: Sour Blue Razzilla Brings Monster-Sized Caffeine to Godzilla Day

C4 Ultimate Energy x Godzilla: Sour Blue Razzilla Brings Monster-Sized Caffeine to Godzilla Day

Hot on the heels of C4 Energy's Cereal Killer launch, Nutrabolt is closing out 2025 with another massive collaboration. This time, they're partnering with one of cinema's most iconic franchises: Godzilla.

Launched on Godzilla Day (November 3, 2025), the new C4 Ultimate Energy x Godzilla delivers 300 milligrams of caffeine in a limited-edition […]
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Unmatched Supps ElectraShred: Knockout Punch Signature Series Flavor Drops

Unmatched Supps ElectraShred: Knockout Punch Signature Series Flavor Drops

Unmatched Supps has released a new limited edition flavor of ElectraShred, their advanced hydration formula that goes far beyond basic electrolyte replacement. Knockout Punch joins the lineup as a Signature Series flavor created in collaboration with Cristy "Code Red" Nickel, the former #2 world-ranked professional boxer, celebrity nutritionist, and founder of the Code Red […]
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Nutristat Na R-Lipoic Acid: Max Bioavailability Alpha Lipoic Acid via Sodium Stabilization

Nutristat Na-R-Lipoic Acid: Maximum Bioavailability Through Sodium Stabilization

Alpha lipoic acid (ALA) is a naturally-occurring compound that serves dual roles as both an essential cofactor for energy-producing enzymes in the mitochondria and a potent antioxidant that works in both water-soluble and fat-soluble environments throughout the body. This unique ability, combined with its ability to regenerate other antioxidants like glutathione, vitamin C, and vitamin […]
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Brew Shockalaka Ingredients: The Science Behind the Zero-Sugar Coffee Nootropic Revolution

Brew Shockalaka Ingredients: The Science Behind the Zero-Sugar Coffee Nootropic Revolution

When Max Fairchild partnered with industry legend Chuck Letchman to create Brew Shockalaka, they didn't just make another RTD coffee alternative -- they engineered a complete cognitive enhancement system from the ground up. The result? A zero-sugar, dairy-free functional beverage that delivers 1000mg of clinically-studied nootropics alongside smooth, sustained energy that conventional coffee simply […]
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Core Nutritionals Transformers Starscream Edition: Treacherous Gains Await

Core Nutritionals Transformers Starscream Edition: Treacherous Gains Await

One year after Core Nutritionals launched their groundbreaking Transformers collaboration, the supplement powerhouse is unleashing their most ambitious villain yet: Starscream. The scheming Decepticon Air Commander joins Optimus Prime, Megatron, and Bumblebee in Core's Transformers Flavor Series, bringing his legendary thirst for power to three devastating formulas.

CORE Nutritionals Transformers Starscream Available in Three[…]
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Bucked Up Black Ant: Strength You Can Feel with the Power of ANTS

Bucked Up Black Ant: Strength You Can Feel with the Power of ANTS

What if we told you that people have been eating ants for 3,000 years to get stronger? And what if we told you that Bucked Up just broke their own cardinal rule by creating their first-ever creatine pre-workout... one that contains actual black ant extract instead of deer antler velvet?!

Bucked Up Black Ant:[…]
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