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RAW Nutrition Endurance Line FUEL: Built for Athletes

RAW Nutrition Endurance Line: Fuel

RAW Nutrition‘s 2023 was marked by release after release, and hit after hit. Their game was so on-point, in fact, that they were bestowed the esteemed honor of being named our 2023 Brand of the Year in our annual Supplement Industry Awards.

For RAW, this year began like the previous four. In celebration of […]
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Inspired Nutraceuticals DVST8 DARK Pre-Workouts Deliver the Darkness

Inspired DVST8 DARK

You might want to make the world a better place, a safer place, a place where goodness reigns supreme, but…

As famed psychologist and cultural critic Jordan Peterson points out, a good man is not a harmless man. Rather, a good man is a dangerous man who has his dangerous side under voluntary control.

This […]
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MuscleTech Platinum 100% EAA+ Amplify Recovery and Rehydrate

MuscleTech Platinum EAA+

For many years, BCAAs were the gold standard for amino acid supplementation. More recently, EAAs have taken over the mantle. Amino acids are vital components for an incredible number of bodily functions, and supplemental essential amino acids have a huge quantity of research to back up their efficacy.

MuscleTech – the brand that has brought […]
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Inspired Nutraceuticals Endless RTD: For Endless Youth and Hydration

Inspired Nutraceuticals Endless Teaser

A long time ago (2017), in an industry far, far away, an upstart supplement brand named Inspired Nutraceuticals formulated a supplement named Endless. With a subtitle of “Carbohydrate Sports Drink” and a now-discontinued formula loaded with carbs, vitamins, minerals, ergogenics like creatine and betaine, BCAAs, and even a VO2 blend, the product was probably […]
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Nutrex EAA+ Hydration Gets Bold 2023 Branding

Nutrex EAA+ Hydration

The Nutrex Rebirth continues under the stewardship of Chris Waldrum. As Chris told us in Episode #091 of the PricePlow Podcast, the sports series of supplements would be first to get updated rebranding, while the flagship Lipo-6 fat burning series is to be left alone for the time being.

Since then, we’ve seen a […]
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Kaged Hydration Elite Series: Next Generation Hydration Support at GNC

Kaged Hydration Elite

PricePlow’s coverage of Kaged’s massive August 31st, 2023 GNC launch continues with a reveal of their next-generation hydration supplement: Kaged Hydration Elite.

Anyone who’s used Kaged supplements likely knows about Hydra-Charge, the brand’s delicious electrolyte drink mix with added antioxidant support.

Launched in 2015, Hydra-Charge came before the hydration trend seriously took off, […]
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Kaged Pre-Workout ELITE Series: Your Journey to Elite Starts Here

KAGED Pre-Workout Elite Series x GNC

The Kaged evolution continues — now live at GNC.

For the past few months, we’ve been covering the news that Kaged was finally coming to GNC, as highlighted in PricePlow Podcast Episode #097 with Aaron Heidebreicht and Darin Decker.

Kaged has taken the premium end of the sports nutrition industry to a higher level, with […]
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Klout KAIO PUMP & Performance is Live and LOADED

Klout KAIO Pump

Sports supplement users are by now familiar with KLOUT, a young upstart brand whose edgy branding and formulations have taken the scene by storm. They currently sport three pre-workout supplements, led by their KIAO Final Destination Pre-Workout, but with alternative options in Mamba and Karma.

All three of those have stimulants, […]
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Primeval Labs EAA Max Energy: Amino Acids with a Kick

Primeval Labs EAA Max Energy

BCAAs had a long run as king of intra-workout supplements. While there is some good research backing the effectiveness of BCAAs, EAAs have a far more comprehensive stack of evidence behind them.

The problem was taste. It is hard to formulate an EAA blend that tastes good. One company that has really changed that is […]
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Soul Performance Nutrition Aura Endorphin Flow: Optimized Nitric Oxide AND Hydration

Soul Performance Nutrition Aura Endorphin Flow Pre-Workout

Soul Performance Nutrition is the brainchild of Matthew Karich, a regular contributor to the PricePlow Discord and a guest on Episode #068 of the PricePlow Podcast.

We regard Soul Performance as having one of the most methodical formulation philosophies in the industry. Regular readers of the blog will know why, since we’ve covered their […]
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