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HYDRATION: The Ultimate Guide to Electrolyte and Fluid Balance

Hydration: The Ultimate Guide

We’ve all heard that the human body is roughly 60% water.[1]

But where does that water actually go? Where is it stored? The answer is, in your cells, which consist of an even greater proportion of water by weight: Your cells are actually 70% water![2]

What Does It Mean To Be Hydrated?

Arguably, the […]
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MuscleTech Mass Tech Lean Muscle Mass Gainer at Walmart

MuscleTech Mass Tech at Walmart

There are hundreds – perhaps even thousands – of brands in the supplement industry. Most of them have a catalog of white-labeled products that aren’t very dissimilar from everything else on the market.

The story at MuscleTech is different. They go above and beyond to deliver not just incredible flavors, but they also pioneer […]
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POPPA PUMP: InnovaPharm’s Stim-Free Nitric Oxide Pills with 2 New Ingredients

InnovaPharm Poppa Pump

InnovaPharm is one of those brands known for uniquely innovative labels. They’re always bringing a touch of something different to their formulas, and we love them for it because when they start launching products, they pull the industry out of slumps.

Recently, they launched the MVPre 365 Everyday Pre-Workout, which gave a great new […]
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Formulator’s Corner #10: A Nitrosigine-Powered Stimulant-Free Pre-Workout Supplement

PricePlow Formulators Corner #10: Nutrition21's Nitrosigine Powered Stim-Free Pre-Workout Supplement

At PricePlow, we love tracking trends, making sure we stay on top of the latest and greatest innovations and consumer demands in the dietary supplement industry. Two trends we’ve enjoyed watching are the growth in branded, clinically-verified ingredients, and the movement towards lower-stimulant and stimulant-free pre-workout supplements.

As caffeine consumption has risen, […]
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C4 Ultimate Strength: Dual Peptides Make for the Best C4 Formula Yet

C4 Ultimate Strength

There’s currently one really hot buzzword in the supplement and pharmaceutical industries alike. That word is peptides.

Thanks to breakthroughs in computing power and statistical analysis, science has now identified thousands of amino acid chains that have outsized effects on important aspects of human physiology.

Last year we wrote a lot about PeptiStrong, […]
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RAW Nutrition Endurance Line FUEL: Built for Athletes

RAW Nutrition Endurance Line: Fuel

RAW Nutrition‘s 2023 was marked by release after release, and hit after hit. Their game was so on-point, in fact, that they were bestowed the esteemed honor of being named our 2023 Brand of the Year in our annual Supplement Industry Awards.

For RAW, this year began like the previous four. In celebration of […]
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Inspired Nutraceuticals DVST8 DARK Pre-Workouts Deliver the Darkness

Inspired DVST8 DARK

You might want to make the world a better place, a safer place, a place where goodness reigns supreme, but…

As famed psychologist and cultural critic Jordan Peterson points out, a good man is not a harmless man. Rather, a good man is a dangerous man who has his dangerous side under voluntary control.

This […]
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MuscleTech Platinum 100% EAA+ Amplify Recovery and Rehydrate

MuscleTech Platinum EAA+

For many years, BCAAs were the gold standard for amino acid supplementation. More recently, EAAs have taken over the mantle. Amino acids are vital components for an incredible number of bodily functions, and supplemental essential amino acids have a huge quantity of research to back up their efficacy.

MuscleTech – the brand that has brought […]
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Inspired Nutraceuticals Endless RTD: For Endless Youth and Hydration

Inspired Nutraceuticals Endless Teaser

A long time ago (2017), in an industry far, far away, an upstart supplement brand named Inspired Nutraceuticals formulated a supplement named Endless. With a subtitle of “Carbohydrate Sports Drink” and a now-discontinued formula loaded with carbs, vitamins, minerals, ergogenics like creatine and betaine, BCAAs, and even a VO2 blend, the product was probably […]
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Nutrex EAA+ Hydration Gets Bold 2023 Branding

Nutrex EAA+ Hydration

The Nutrex Rebirth continues under the stewardship of Chris Waldrum. As Chris told us in Episode #091 of the PricePlow Podcast, the sports series of supplements would be first to get updated rebranding, while the flagship Lipo-6 fat burning series is to be left alone for the time being.

Since then, we’ve seen a […]
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