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Primeval Labs EAA Max Energy: Amino Acids with a Kick

Primeval Labs EAA Max Energy

BCAAs had a long run as king of intra-workout supplements. While there is some good research backing the effectiveness of BCAAs, EAAs have a far more comprehensive stack of evidence behind them.

The problem was taste. It is hard to formulate an EAA blend that tastes good. One company that has really changed that is […]
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Soul Performance Nutrition Aura Endorphin Flow: Optimized Nitric Oxide AND Hydration

Soul Performance Nutrition Aura Endorphin Flow Pre-Workout

Soul Performance Nutrition is the brainchild of Matthew Karich, a regular contributor to the PricePlow Discord and a guest on Episode #068 of the PricePlow Podcast.

We regard Soul Performance as having one of the most methodical formulation philosophies in the industry. Regular readers of the blog will know why, since we’ve covered their […]
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Glaxon Specimen Genesis: A Pre-Workout Powered with Added Ketones

Glaxon Specimen Genesis

The R&D team at Glaxon rarely disappoints. These guys are absolutely on top of supplement research, steadfastly taking the industry’s game to the next level by creatively applying new or slept-on ingredients.

Put simply, there’s methodology behind their formulas that we think is unsurpassed. Their Specimen Pre-Workout series has gone through several iterations now. If […]
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CBum Essential Pre-Workout: Just the Raw Essentials

CBum Essential Pre-Workout

Mr. Olympia Classic Physique winner Chris Bumstead, also known as CBum, has quickly transformed his partnership with Raw Nutrition into an industry leader. The CBum Thavage Pre-Workout is already an industry classic, and every product announcement of his gets us excited to see what he has in store next.

One unfortunate trend in the […]
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Morphogen HYDRAGEN: Peak Hydration Built for Athletes

Morphogen HydraGen

It’s no secret that we’re pretty big fans of Ben Hartman and his cutting-edge supplement outfit Morphogen Nutrition.

We’ve had Ben on the podcast twice – first to discuss Morphogen’s obsessive focus on excellence in formulation, which is obviously the sine qua non of supplement design. But then he came back on to […]
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5% Nutrition Hydrate STK: Not Your SAMe Ol’ Electrolyte Supplement

5% Nutrition Hydrate STK

Hydration has been all the rage the past couple of years, with numerous electrolyte supplements taking the world by storm — going beyond the sports nutrition industry and making it into grocery stores as well. It’s clear that we, as a society, have a significant mineral deficiency problem, to say the least.

But one thing […]
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RAW Nutrition Whole Food Protein Bar: A Health Bar Worthy of the Name

Raw Nutrition's Whole Food Bar - Packed with Nutrients and Deliciousness

Most of us genuinely want to eat healthy, but it’s tough when convenient healthy foods are so few and far between. Fresh food can make a good snack if it’s taken care of, but there’s always the risk of spoilage, and waste, if you don’t get around to eating it in time – it’s […]
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AstroFlav Full Tank: Never Run on Empty Again

AstroFlav Full Tank Intra-Workout

AstroFlav was founded in 2019 by a team of supplement retail veterans. During their years of direct, boots-on-the-ground contact with supplement consumers, the AstroFlav gang realized that many of their needs were not being met by the supplement industry as it stood at that time.

Chief among these needs was a customer desire for a […]
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CORE Hydrate: A New Bar is Set for Electrolyte Supplements

CORE Hydrate

Professional bodybuilder Doug Miller started CORE Nutritionals in 2005 when he realized that the market’s meal replacement proteins were quite simply unacceptable. His response was the introductory release of Core MRP, marking the beginning of a juggernaut operation.

17 years later, Doug and CORE are still going strong, and the same issue has […]
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Ekkovision Formula 2.1: New-Gen Pre-Workout with 7 Trademarked Ingredients

EkkoVision Formula 2.1

In the past decade, the supplement industry has witnessed an ingredient design revolution, with a veritable explosion of designer compounds patented and released by innovative nutraceutical labs.

Methodically, old generic ingredients are being displaced by new designer versions, many of which have plenty of peer-reviewed research demonstrating their superiority.

However, this revolution is proceeding […]
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