Author Archives: PricePlow Staff
About PricePlow Staff
PricePlow is a team of supplement industry veterans that include medical students, competitive strength athletes, and scientific researchers who became involved with dieting and supplements out of personal need.
The team's collective experiences and research target athletic performance and body composition goals, relying upon low-toxicity meat-based diets.
TruShield Certified: WADA-Experienced Lab Launches Comprehensive Banned Substance Testing Program
When CON-CRĒT, the brand known for its patented creatine hydrochloride, needed banned substance certification for its product line, founder Mark Faulkner didn't choose just any testing program. Faulkner, who co-founded Aegis Sciences Corporation (one of the industry's early anti-doping labs), knew exactly what rigorous testing looks like. He chose TruShield™ Certified, a new […]
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Introducing Nuritas: Using AI to Unlock Nature's Hidden Peptides
The supplement industry has an innovation problem. Walk down any supplement aisle and you'll find the same ingredients that have been around for decades... sometimes even a century or more. Whey protein, creatine, caffeine, melatonin. Yes, they work, but they're old. Now that the supplement industry has reached maturity and mainstream adoption, we now face […]
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C4 Energy Drink Cereal Killer: Once You Taste This, Nothing Else Survives
C4 Performance Energy just dropped what might be its most audacious flavor yet -- Cereal Killer, a fruity cereal-flavored energy drink that launches October 22, 2025. With its crime-scene marketing campaign and "WANTED" poster branding, C4's claiming this flavor is so good it's "suspected of killing off other flavors".
Bold claim? Sure. But with […]
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The Vitamin Shoppe's GLP-1 Support Protein with myHMB: Dual Defense for Women's Muscle and Bone Health
Weight management creates a dual threat that women can't afford to ignore: simultaneous loss of both muscle tissue and bone mineral density. While the scale might show progress, what's happening beneath the surface could tell a more complex story -- one where hard-earned muscle disappears alongside skeletal strength, setting the stage for metabolic slowdown, […]
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The Landmark Lactoferrin Trial That Changed Everything: effera™ Demonstrates No Alloimmune Response
It was a Friday afternoon after a long workweek when Helaina's team received the news. They knew that one of the three datasets in a recent trial looked best: clean, consistent, exactly what they'd hoped to see. But which group had received their human-identical lactoferrin? Which had gotten the bovine control?
The answer would determine […]
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Staed Energy Drink: Premium Productivity Powered by Cognizin® Citicoline
The energy drink market has evolved. While college students still chug neon-colored cans loaded with artificial sweeteners and mystery ingredients, a different demographic demands more. Professionals building companies, designers chasing deadlines, and parents juggling careers need sustained focus without the crash... and they want their energy drink to reflect their standards.
STÆD: A Grown-Up Energy[…]Continue Reading →
Nutristat Na R-Lipoic Acid: Max Bioavailability Alpha Lipoic Acid via Sodium Stabilization
Alpha lipoic acid (ALA) is a naturally-occurring compound that serves dual roles as both an essential cofactor for energy-producing enzymes in the mitochondria and a potent antioxidant that works in both water-soluble and fat-soluble environments throughout the body. This unique ability, combined with its ability to regenerate other antioxidants like glutathione, vitamin C, and vitamin […]
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Core VEGAN Peanut Butter: The Plant-Based Protein That Actually Tastes Like the Real Deal
Core Nutritionals expands their vegan protein lineup after some time off with a rich, authentic Peanut Butter flavor!
Core Nutritionals has added another flavor to their impressive Core VEGAN lineup with Peanut Butter -- a flavor that's notoriously difficult to perfectly nail in plant-based protein powders. While many vegan proteins struggle with overly chalky peanut […]
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Kyle "Tiger" Kirvay Joins Team Animal: Breaking Barriers and Redefining Powerlifting Dominance
Five days ago in San Diego, Kyle "Tiger" Kirvay became the first athlete in ABS Powerlifting Series history to break the 1100kg barrier. He walked away with a 1125kg (2480.2 lb) total, the biggest bench on the platform, the highest Wilks score ever recorded in the series, and his first ABS belt.
He's also now […]
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