Author Archives: PricePlow Staff

About PricePlow Staff

PricePlow is a team of supplement industry veterans that include medical students, competitive strength athletes, and scientific researchers who became involved with dieting and supplements out of personal need.

The team's collective experiences and research target athletic performance and body composition goals, relying upon low-toxicity meat-based diets.

NNB Nutrition’s GeniusPure Alpha-GPC Acutely Boosts Cognitive Performance in New Clinical Study

NNB Nutrition's GeniusPure Alpha-GPC Acutely Boosts Cognitive Performance in New Clinical Study

A new clinical trial has demonstrated that NNB Nutrition’s GeniusPure™ Alpha-GPC can significantly improve cognitive performance and exercise output after just a single dose,[1] marking the first study to show acute benefits of Alpha-GPC supplementation in healthy individuals.

The dietary supplement industry has long sought ingredients that can deliver immediate, noticeable effects while maintaining […]
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Magnum Nutraceuticals NEKTR: A Premium, Natural Greens Formula (Now in New Passionfruit Flavor!)

Magnum Nutraceuticals NEKTR: A Premium, Natural Greens Formula (Now in New Passionfruit Flavor!)

In late 2024, Magnum Nutraceuticals continues to impress with their naturally-flavored and naturally-sweetened greens formula, NEKTR. The Canadian-based supplement manufacturer (whose CEO Bill Russell recently joined Episode #151 of the PricePlow Podcast to discuss their global expansion) has developed a comprehensive greens supplement that contains an impressive 55 fruits and vegetables to support overall […]
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Sensapure Flavors Launches Innovation Center & New 2024 Flavor Concepts

Sensapure Flavors Launches Innovation Center & New 2024 Flavor Concepts

Sports nutrition brands and beverage manufacturers seeking next-level flavor innovation have an exciting new destination in Salt Lake City, Utah. Sensapure Flavors, the premium flavor house specializing in active nutrition and functional beverages, has opened their new innovation center where brand leaders, formulators, and flavorists can collaborate on groundbreaking flavor concepts.

The facility enables […]
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Why Peak ATP Should Be Added to Hydration Supplements

Why Peak ATP Should Be Added to Hydration Supplements

The sports hydration market has become increasingly saturated, with countless brands offering their own electrolyte formulations. While these products differentiate themselves through varying ratios of sodium, potassium, magnesium, and other electrolytes, most lack research-backed performance claims beyond basic hydration support.

This is where Peak ATP from TSI Group enters the conversation. A patented form of […]
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Protein Donuts?! Master Foods Lab Showcases Game-Changing Protein Desserts at SupplySide West 2024

Protein Donuts?! Master Foods Lab Showcases Game-Changing Protein Desserts at SupplySide West 2024

The protein snack world is evolving rapidly, and nobody’s pushing the envelope quite like Michael Alfaro and his team at Master Foods Lab. At SupplySide West 2024, we caught up with Michael at the Arla Foods Ingredients booth, where he unveiled some truly innovative protein-packed treats that left us questioning everything we thought we […]
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Formulator’s Corner #14: A Holiday Glucose Disposal Agent with NNB Nutrition

Formulator's Corner #14: An NNB Nutrition Holiday GDA Powered by GlucoVantage Dihydroberberine

The holiday season is upon us – a time of celebration, family gatherings, and let’s be honest, metabolic challenges. From Thanksgiving dinner to Christmas parties to New Year’s festivities, we’re about to face a gauntlet of delicious but fat- and carbohydrate-heavy meals that can wreak havoc on our blood sugar levels and energy.

While we […]
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XPO NRG Electrifies SupplySide West: Is BHB now the Future of Energy Drinks?

XPO NRG Electrifies SupplySide West: Is BHB now the Future of Energy Drinks?

Beta-hydroxybutyrate (BHB) just made its grand entrance into the mainstream energy market, and the response has been nothing short of electric. At SupplySide West 2024, the unveiling of XPO NRG – a collaborative energy drink featuring goBHB™ from Ketone Labs – turned heads and changed perceptions about what’s possible in energy beverages.

A New[…]
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TestFACTOR: Testosterone-Boosting Ingredient for Better Sexual Health by PLT Health Solutions

TestFACTOR: Testosterone-Boosting Ingredient for Better Sexual Health by PLT Health Solutions

In October 2024, PLT Health Solutions launched TestFACTOR — a testosterone-boosting ingredient powered by botanical extracts from mango (Mangifera indica) and East Indian Globe Thistle (Sphaeranthus indicus). TestFACTOR was launched after the conclusion of a soon-to-be published study showing significant results for testosterone, vitality, and sexual health in middle-aged men.

What […]
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AN Performance Creatine + Peptide: Leveling Up Muscle Growth and Recovery

AN Performance Creatine + Peptide: Leveling Up Muscle Growth and Recovery

In the realm of sports nutrition, sometimes the simplest formulas can make the most profound impact. Today, we’re thrilled to announce the launch of AN Performance Creatine + Peptide from Applied Nutrition USA, the first product in their highly anticipated AN Performance Series—now available exclusively at The Vitamin Shoppe.

This unflavored, no-nonsense […]
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Boogieman Punch Creatine Chews: MuscleTech Adds a Tropical Twist

Boogieman Punch Creatine Chews: MuscleTech Adds a Tropical Twist

Get ready to unleash the Boogieman! Iovate has just expanded their innovative line of MuscleTech Creatine Chews with an exciting new flavor we’ve seen before: Boogieman Punch. Inspired by the vibrant personality of professional bodybuilder Blessing Awodibu, this tropical punch flavor brings a delicious twist to your creatine supplementation routine.

The Boogieman Returns:[…]
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