Author Archives: PricePlow Staff
About PricePlow Staff
PricePlow is a team of supplement industry veterans that include medical students, competitive strength athletes, and scientific researchers who became involved with dieting and supplements out of personal need.
The team's collective experiences and research target athletic performance and body composition goals, relying upon low-toxicity meat-based diets.
MuscleSport Launches Protein Whoopie Cookies: A Delicious High-Protein Treat!
Just in time for Black Friday 2024, MuscleSport is baking up something special: Protein Whoopie Cookies in three indulgent flavors!
MuscleSport, the brand known for its innovative and delicious supplement flavors, is back with a mouth-watering new product that combines indulgence with functionality. Introducing the MuscleSport Protein Whoopie Cookies, available for pre-order on November […]
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MuscleSport’s Epic 2024 Black Friday: New Protein Whoopies, Vault Flavors, and Epic Swag Deals
MuscleSport is kicking off Black Friday 2024 with their biggest launch yet – introducing Protein Whoopie cookies, opening their flavor vault with 32 limited-edition Lean Whey flavors, and offering incredible swag pack deals!
It’s that time of year again, and The Supp Chef Jason Mancuso and his team at MuscleSport are bringing the heat with […]
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Fresh Supps’ Black Friday 2024 Strategy: Supporting Brick & Mortar Retailers First
In an era where most supplement brands are racing to offer the deepest direct-to-consumer discounts, Fresh Supps is taking a completely different approach this Black Friday / Cyber Monday season. The brand, which was crowned PricePlow’s 2023 Rookie of the Year, is putting their retail partners first — a strategy that’s been core to […]
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NNB Nutrition’s GeniusPure Alpha-GPC Acutely Boosts Cognitive Performance in New Clinical Study
A new clinical trial has demonstrated that NNB Nutrition’s GeniusPure™ Alpha-GPC can significantly improve cognitive performance and exercise output after just a single dose,[1] marking the first study to show acute benefits of Alpha-GPC supplementation in healthy individuals.
The dietary supplement industry has long sought ingredients that can deliver immediate, noticeable effects while maintaining […]
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Magnum Nutraceuticals NEKTR: A Premium, Natural Greens Formula (Now in New Passionfruit Flavor!)
In late 2024, Magnum Nutraceuticals continues to impress with their naturally-flavored and naturally-sweetened greens formula, NEKTR. The Canadian-based supplement manufacturer (whose CEO Bill Russell recently joined Episode #151 of the PricePlow Podcast to discuss their global expansion) has developed a comprehensive greens supplement that contains an impressive 55 fruits and vegetables to support overall […]
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Sensapure Flavors Launches Innovation Center & New 2024 Flavor Concepts
Sports nutrition brands and beverage manufacturers seeking next-level flavor innovation have an exciting new destination in Salt Lake City, Utah. Sensapure Flavors, the premium flavor house specializing in active nutrition and functional beverages, has opened their new innovation center where brand leaders, formulators, and flavorists can collaborate on groundbreaking flavor concepts.
The facility enables […]
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Why Peak ATP Should Be Added to Hydration Supplements
The sports hydration market has become increasingly saturated, with countless brands offering their own electrolyte formulations. While these products differentiate themselves through varying ratios of sodium, potassium, magnesium, and other electrolytes, most lack research-backed performance claims beyond basic hydration support.
This is where Peak ATP from TSI Group enters the conversation. A patented form of […]
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Protein Donuts?! Master Foods Lab Showcases Game-Changing Protein Desserts at SupplySide West 2024
The protein snack world is evolving rapidly, and nobody’s pushing the envelope quite like Michael Alfaro and his team at Master Foods Lab. At SupplySide West 2024, we caught up with Michael at the Arla Foods Ingredients booth, where he unveiled some truly innovative protein-packed treats that left us questioning everything we thought we […]
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Formulator’s Corner #14: A Holiday Glucose Disposal Agent with NNB Nutrition
The holiday season is upon us – a time of celebration, family gatherings, and let’s be honest, metabolic challenges. From Thanksgiving dinner to Christmas parties to New Year’s festivities, we’re about to face a gauntlet of delicious but fat- and carbohydrate-heavy meals that can wreak havoc on our blood sugar levels and energy.
While we […]
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XPO NRG Electrifies SupplySide West: Is BHB now the Future of Energy Drinks?
Beta-hydroxybutyrate (BHB) just made its grand entrance into the mainstream energy market, and the response has been nothing short of electric. At SupplySide West 2024, the unveiling of XPO NRG – a collaborative energy drink featuring goBHB™ from Ketone Labs – turned heads and changed perceptions about what’s possible in energy beverages.
A New[…]Continue Reading →
