Supplement Industry News on PricePlow
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C4 Whey Introduced in the Nutrabolt Hershey Collab… with Real Reese’s!
One of the first major players in the massive world of pre-workout supplements – and one of the most recognizable – was Nutrabolt’s C4, originally launched under their Cellucor brand. Throughout the years, the C4 lineup has undergone several iterations with Nutrabolt’s most recent 5th Generation of C4 bringing several innovative changes to the […]
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Master Foods Lab is Bringing Big Food & Flavor Innovation to SupplySide West 2024
It’s hard to describe how hot functional foods are right now. For a long time, all we fitness-heads had to choose from were dry bars with strange, rubbery textures.
Now, though, it’s the golden age of protein snacks: cookies, cakes, muffins, and more. This trend is picking up steam as the men in lab-coats […]
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Applied Nutrition Goes Public with $450 Million IPO on the London Stock Exchange
Applied Nutrition, a UK-based leader in sports nutrition and functional health products, has gone public with a listing on the London Stock Exchange, a major milestone for the brand’s expansion in both the UK and global markets. The IPO priced shares at 140p (approximately $1.82), valuing the company at around £350 million ($454 […]
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GHOST Lifestyle Acquired by Keurig Dr Pepper in Landmark $1.65 Billion Deal
The World-Class Authentic Energy Drink and Lifestyle Supplement Brand Joins Forces with Beverage Giant Keurig Dr Pepper
In a monumental move that’s set to shake up the beverage and supplement industries, Keurig Dr Pepper (KDP) has announced the acquisition of GHOST, the lifestyle sports nutrition brand renowned for its authentic collaborations, innovative products, and […]
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The Future of Brain Health: Cognizin Citicoline GENE Research by Danielle Citrolo | Episode #153
In Episode 153 of the PricePlow Podcast, we’re joined by Danielle Citrolo, Vice President of Scientific and Regulatory Affairs at Kyowa Hakko USA, to discuss exciting new research on Cognizin Citicoline.
Cognizin, an industry-leading nootropic ingredient known for its benefits in brain health, has long been praised for its ability to […]
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XPO NRG: An Industry-First Collaborative Energy Drink at SupplySide West 2024 Completes with Major Success
Update: SupplySide West 2024 has finished, and XPO NRG was a major success! Watch the video below and then see the original press release beneath that.
View this post on Instagram XPO NRG Official Press Release:“Competition happens at the bottom, collaboration happens at the top.”
— Ben Kane, […]
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PLT Health Solutions Joins Forces with CellFlo6: Game-Changing Green Tea Extract
In a move that’s sure to shake up the dietary supplement and beverage industries, PLT Health Solutions has officially been announced as the global commercialization partner for CellFlo6, a breakthrough,[1] patented green tea extract.[2] This partnership represents a major milestone for the CellFlo6 team, led by inventors Matt Nickerson and Mike Sperduti, as […]
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Magnum Nuturaceuticals Goes Global with Bill Russell | Episode #151
In Episode 151 of the PricePlow Podcast, Mike and Ben sit down with Bill Russell, CEO of Magnum Nutraceuticals, for an insightful discussion on building a premium supplement brand in an increasingly crowded market. Bill, who acquired Magnum Nutraceuticals two years ago, shares his unique journey from a customer of the brand […]
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Bryan Johnson Posts Lab Tests for Blueprint Capsules… But They’re OUT OF SPEC!
The supplement industry has an ongoing game of tug of war. Consumers want increasing amounts of transparency and published lab testing, but lab tests can present challenges. Simply put, some products don’t contain what they say they contain – either ingredients are underdosed, as we saw with the lab tests on creatine gummies published by […]
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Basic Supplements Promises to Get Back to the Basics with Simple, Reliable Formulas
Dozens, if not hudreds of new supplement brands are created every year, each promising to have the most innovative new products on the market. With so much noise, it’s difficult for them separate themselves from the pack. Some opt for flash, some for science, and some just bring in the latest sensational influencer.
But today, […]
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