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The Future of Brain Health: Cognizin Citicoline GENE Research by Danielle Citrolo | Episode #153

Danielle Citrolo of Kyowa Hakko USA - Cognizin Citicoline Gene Research

In Episode 153 of the PricePlow Podcast, we’re joined by Danielle Citrolo, Vice President of Scientific and Regulatory Affairs at Kyowa Hakko USA, to discuss exciting new research on Cognizin Citicoline.

Cognizin, an industry-leading nootropic ingredient known for its benefits in brain health, has long been praised for its ability to […]
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XPO NRG: An Industry-First Collaborative Energy Drink at SupplySide West 2024 Completes with Major Success

XPO NRG: An Industry-First Collaborative Energy Drink

Update: SupplySide West 2024 has finished, and XPO NRG was a major success! Watch the video below and then see the original press release beneath that.

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XPO NRG Official Press Release:

“Competition happens at the bottom, collaboration happens at the top.”

— Ben Kane, […]
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PLT Health Solutions Joins Forces with CellFlo6: Game-Changing Green Tea Extract

PLT Health Solutions Joins Forces with CellFlo6: Game-Changing Green Tea Extract

In a move that’s sure to shake up the dietary supplement and beverage industries, PLT Health Solutions has officially been announced as the global commercialization partner for CellFlo6, a breakthrough,[1] patented green tea extract.[2] This partnership represents a major milestone for the CellFlo6 team, led by inventors Matt Nickerson and Mike Sperduti, as […]
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Magnum Nuturaceuticals Goes Global with Bill Russell | Episode #151

Magnum Nutraceuticals Bill Russell on the PricePlow Podcast

In Episode 151 of the PricePlow Podcast, Mike and Ben sit down with Bill Russell, CEO of Magnum Nutraceuticals, for an insightful discussion on building a premium supplement brand in an increasingly crowded market. Bill, who acquired Magnum Nutraceuticals two years ago, shares his unique journey from a customer of the brand […]
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The Animal Strength Challenge Awards Three $10,000 Prizes October 2024!

The Animal Strength Challenge Awards Three $10,000 Prizes October 2024!

Animal is a titan in the supplement industry. All the way back in 1983 (making the brand ancient in supplement industry terms), the original Animal Pak product launched by Universal Nutrition played a large role in catapulting the supplement industry into the mainstream. The ingredients of “the ultimate training pack” have changed over the years, […]
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Bryan Johnson Posts Lab Tests for Blueprint Capsules… But They’re OUT OF SPEC!

Bryan Johnson Posts Lab Tests for Blueprint Capsules… But They’re OUT OF SPEC!

The supplement industry has an ongoing game of tug of war. Consumers want increasing amounts of transparency and published lab testing, but lab tests can present challenges. Simply put, some products don’t contain what they say they contain – either ingredients are underdosed, as we saw with the lab tests on creatine gummies published by […]
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Basic Supplements Promises to Get Back to the Basics at the 2024 Mr. Olympia

Basic Supplements Announcement Update: Basic Supplements has launched with Basic Whey! This article will be updated with the product catalog and videos from our trip throughout October.

Dozens, if not hudreds of new supplement brands are created every year, each promising to have the most innovative new products on the market. With so much noise, it’s difficult […]
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FDA SUED by the Supplement Industry Over NMN Legality

NMN FDA Lawsuit

After a long wait and total inaction from the FDA, their hand has now been forced — the dietary supplement industry has made its move against the agency: The Natural Products Association (NPA) has sued the FDA over the status of NMN.[1]

What is NMN, and is it Worth the Fight?

NMN is a […]
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NMN, FDA, and the Supplement Industry’s Fight Against Pharma (Updated 8/28/24)

FDA NMN Background: A battle is brewing has begun between the dietary supplement industry and the FDA. It’s over the legal status of an ingredient known as NMN, a natural vitamin with powerful anti-aging potential. After a company followed the guidelines to get NMN acknowledged as a legal dietary ingredient, the FDA has gone back on[…]
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Fusion Energy Drink Launched by 7-Eleven Featuring CellFlo6

7-Eleven Fusion Energy Drink Featuring CellFlo6

The launch of 7-Eleven‘s first branded energy drink, Fusion, is a huge milestone for the convenience store giant – and for anyone who wants to level up their caffeinated beverage consumption. As a cornerstone of the convenience retail sector, it would be easy for 7-Eleven to get stuck in its traditional business model, […]
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