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Who is STRIPED? Meet The Harvard Organization Taking On Supplements
The dietary supplement industry is under a massive, well-organized attack, and this time, it’s not just coming from heavy-handed Senate bills. It comes from a Harvard organization named STRIPED, who’s using a unique attack vector: adolescent eating disorders.
The industry needs to take note, because this group is well-funded and they are seizing power […]
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Aura Scientific: Novel Ingredient Developer Introduces 4 New Ingredients
Every few years, a new company comes around and turns the dietary supplement industry on its head. Sometimes it’s a brand like GHOST (2016), a novel ingredient developer like NNB Nutrition (2019), or an athlete partnership like Chris Bumstead at Raw Nutrition (2021).
PricePlow was on the ground floor covering the above three, and we’re […]
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HYDRATION: The Ultimate Guide to Electrolyte and Fluid Balance
We’ve all heard that the human body is roughly 60% water.[1]
But where does that water actually go? Where is it stored? The answer is, in your cells, which consist of an even greater proportion of water by weight: Your cells are actually 70% water![2]
What Does It Mean To Be Hydrated?Arguably, the […]
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NNB Nutrition Announces Exclusive Distribution of RAMPS Dileucine Peptide
On May 9, 2024, NNB Nutrition announced that they have become the sole distributor of the new cutting edge RAMPS™ dileucine peptide supplement ingredient.[1] This is a patent-pending leucine dipeptide molecule that can outperform its branched-chain amino acid precursor, leucine, in stimulating muscle protein synthesis (MPS).
NNB is proud to announce that the initial exclusivity […]
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Jose Antonio: ISSN 2024 and the Industry Battle for Creatine | Episode #137
It’s an episode we’ve been wanting to do for years: the legendary Jose Antonio, co-founder of ISSN, the International Society of Sports Nutrition.
Jose, better known as Joey, has been in the game since the very beginning, and gives us his background in an incredibly entertaining and informative podcast […]
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The NNB Nutrition Story: Supplement Ingredient Solutions for the New Decade
For the latter part of the 2010s, the supplement industry suffered from a serious case of technological stagnation, especially in the “sports nutrition” segment. Very few new ingredients entered the market, and of those, many were simply minor tweaks of old compounds or questionably compliant stimulants.
All the while, the obesity epidemic and all […]
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Dick Durbin is Up to No Good in the Dietary Supplement Industry Again
On March 18, 2024, United States Senator Dick Durbin of Illinois sent a letter to four dietary supplement industry trade associations demanding action against the inclusion of dangerous and illegal ingredients in products marketed as supplements.[1-5]
The letter focuses specifically on tianeptine, a compound sold as an antidepressant in several European countries that has […]
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Inside The Vitamin Shoppe Brands: Tabitha Daley, Brian Tanzer, Dustin Elliott | Episode #134
Following Episode 133 with Lee Wright, CEO of The Vitamin Shoppe, we head back to the company’s 2024 Brand Summit in Dallas, TX to take a look behind the scenes with some key leaders on the formulation and regulatory side of the company.
Inside the Vitamin Shoppe BrandsEpisode 134 of the PricePlow Podcast is […]
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Lee Wright: The Vitamin Shoppe CEO Thrives in The Shoppe | Episode #133
Our coverage of the 2024 Vitamin Shoppe Brand Summit continues, following up with special guest Jocko Willink on episode #132.
To get a better background on what the Brand Summit is all about, and the direction of The Vitamin Shoppe itself, we went straight to the source — the CEO himself:
A Quick Discussion with[…]Continue Reading →
2024’s Beverage Standouts at Expo West and The Vitamin Shoppe
The 2024 Expo season has come and gone, with trips to the Arnold Sports Festival, Natural Products Expo West, and the Vitamin Shoppe’s Brand Summit, and we saw some incredible new supplement launches.
But the main trend that’s been impossible to ignore is the continued emergence of functional beverages in our market.
At each show, […]
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