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Is goBHB the Next Creatine? How Bulk Ketones Are About to Boost the Supplement Industry
For decades, creatine monohydrate has reigned as the undisputed king of foundational supplements: a compound so universally beneficial that it transcends demographics, diets, and fitness goals. Now, another ingredient is emerging with similarly broad applications: beta-hydroxybutyrate (BHB), specifically in its free acid form as goBHB from Ketone Labs.
It's All About Cellular Energy[…]Continue Reading →
Visit NNB Nutrition at Booth #5154: Experience the Future of Functional Ingredients at SupplySide Global
SupplySide Global 2025 approaches, and NNB Nutrition returns to Las Vegas with their most ambitious booth showcase yet at Booth #5154. Following last year's success with XPO NRG, NNB brings an arsenal of innovations demonstrating why they've become the gold standard for novel functional ingredients.
The big draw this year is OnSwitch, a […]
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Inside Look at Veritacor Manufacturing: From Formula to Fulfillment
After spending multiple days at Veritacor Manufacturing in Luling, Texas for Episode #178 of the PricePlow Podcast, we captured exclusive footage showing exactly how modern supplement manufacturing works. While the full facility tour revealed the impressive scale of their 32,500 square foot NSF-certified operation, today we're diving deeper into the specific processes that transform ideas […]
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Arjuna Natural Brings Functional Indulgence with Shoden and BCM-95 to SupplySide Global 2025 at Booth #6517
Arjuna Natural is set to transform the functional food and beverage experience at SupplySide Global 2025 (Booth #6517) with an innovative lineup of ready-to-market prototypes featuring their clinically-validated BCM-95 turmeric extract and Shoden ashwagandha extracts. The concepts showcase how these potent botanicals can seamlessly integrate into consumer-friendly formats without compromising taste or efficacy.
If you're […]
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Core Nutritionals Transformers Starscream Edition: Treacherous Gains Await
One year after Core Nutritionals launched their groundbreaking Transformers collaboration, the supplement powerhouse is unleashing their most ambitious villain yet: Starscream. The scheming Decepticon Air Commander joins Optimus Prime, Megatron, and Bumblebee in Core's Transformers Flavor Series, bringing his legendary thirst for power to three devastating formulas.
CORE Nutritionals Transformers Starscream Available in Three[…]Continue Reading →
Animal's Protein Powder Arsenal: Finding Your Perfect Match From 4 Premium Options
When most people think Animal, they think Animal Pak, the legendary multivitamin that's been fueling serious lifters since 1983. But here's what many don't realize: Animal has quietly built one of the more well-rounded protein lineups in the industry, with four distinct options designed to meet every training goal and budget.
More Than[…]Continue Reading →
Build Your Own Setria for Sport Stack with Unmatched Supps
Advanced supplement users understand that the most powerful formulations often emerge from strategic combinations rather than single ingredients. While many companies force you to buy separate products to achieve research-backed synergies, Unmatched Supps has created an elegant solution that lets you build your own Setria® for Sport stack using products you may already be […]
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NNB Nutrition's Longevity Platform: Extending Your Youth Span with Science-Backed Ingredients
The conversation around aging has shifted. We're no longer just talking about adding years to life, we're focused on adding life to those years. Industry pioneer Shawn Wells captures this evolution perfectly: the concept of "youth span" has replaced health span as our primary motivator. When we look at our peers, we don't just […]
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C4 Sport Partners with Saquon Barkley, Bringing NSF Certified Pre-Workouts to a Larger Audience
Professional athlete running back Saquon Barkley has joined forces with Nutrabolt as the brand's newest athlete partner, as announced by Nutrabolt on May 28, 2025.[1] The partnership is heating up for the new season, and highlights C4 Sport's NSF Certified for Sport designation, which ensures the products meet rigorous testing standards for competitive athletes.
Barkley, […]
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Inside Helaina's Manhattan Lab: A Deep Dive into Precision Fermentation and Human-Identical Lactoferrin
Our trip to Helaina's Manhattan headquarters revealed breakthrough science, world-class talent, and some incredible pizza recommendations.
When we walked into Helaina's sleek Manhattan facility at 345 Park Avenue South, we expected to see some interesting biotech. What we discovered was a PhD-powered precision fermentation revolution that's transforming how we think about human nutrition -- […]
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