Supplement Industry News on PricePlow
Subscribe to PricePlow's Newsletter and Supplement Industry News Alerts
C4 Sport Partners with Saquon Barkley, Bringing NSF Certified Pre-Workouts to a Larger Audience
Professional athlete running back Saquon Barkley has joined forces with Nutrabolt as the brand's newest athlete partner, as announced by Nutrabolt on May 28, 2025.[1] The partnership is heating up for the new season, and highlights C4 Sport's NSF Certified for Sport designation, which ensures the products meet rigorous testing standards for competitive athletes.
Barkley, […]
Continue Reading →
Inside Helaina's Manhattan Lab: A Deep Dive into Precision Fermentation and Human-Identical Lactoferrin
Our trip to Helaina's Manhattan headquarters revealed breakthrough science, world-class talent, and some incredible pizza recommendations.
When we walked into Helaina's sleek Manhattan facility at 345 Park Avenue South, we expected to see some interesting biotech. What we discovered was a PhD-powered precision fermentation revolution that's transforming how we think about human nutrition -- […]
Continue Reading →
Glanbia Nutritionals' Better-for-You Snack Setup: BarPro, Crunchies, and Functional Bioactives Transform Protein Snacking
After decades of unhealthy ultra-processed foods everywhere in sight, the snacking landscape has fundamentally shifted, and for the better. What once served as simple between-meal treats now functions as legitimate high-protein meal replacements, with 22% of consumers replacing full meals with snacks, marking a dramatic jump from just 8% in 2018.[1] This "snack as […]
Continue Reading →
NNB Nutrition Unveils OnSwitch: Next-Generation RTD Concept Debuts at SupplySide Global 2025
Following the tremendous reception of their original "Rethink The Drink" energy concept at Natural Products Expo West and IFT First, NNB Nutrition is elevating their beverage innovation showcase with OnSwitch, their new concept energy drink that embodies their "Mind. Body. Resilience." philosophy.
NNB Nutrition Pushes Beyond Standard Energy Drink IngredientsSet to debut […]
Continue Reading →
How Nitric Oxide Works in Animal Pump Products: The Science Behind Superior Pumps
For over four decades, Animal has been the gold standard in hardcore supplementation, and their approach to nitric oxide enhancement is no exception. While most brands abandoned arginine in favor of citrulline alone, Animal took a different path: one backed by actual research showing that the combination of both ingredients delivers superior results.
The Animal[…]Continue Reading →
Sensapure's Tyrus Sciarra on Flavor Innovation, Sucralose vs. Natural Sweeteners, and Industry Trends | Episode #179
On Episode #179 of the PricePlow Podcast, Mike and Ben sit down with Tyrus Sciarra, the high-energy sales dynamo from Sensapure Flavors, at IFT First 2025 in Chicago. Broadcasting from Sensapure's booth (the same location where we recorded our Episode #175 with Solar Foods), this conversation dives deep into the evolving world […]
Continue Reading →
One Innovation Labs: The Science-Driven Company Behind PureWay-C with Much More to Come
What do GHOST, Vital Proteins, and Sports Research have in common?
They've all turned to the same Miami-based ingredient supplier to differentiate their vitamin C formulas: One Innovation Labs, creators of PureWay-C®.
Since 2004, PureWay-C® has helped brands stand out in the crowded vitamin C market, yet most formulators are unaware […]
Continue Reading →
Reaction Energy: goBHB-Based Performance Drink That Delivers Actual Energy
The energy drink market has been stuck in the same formula for decades: load up on caffeine, add some B-vitamins, throw in taurine for good measure, and call it a day. While these ingredients can mask fatigue and provide a temporary boost, they don't actually fuel your cells with real energy. Reaction Energy is here […]
Continue Reading →
Inside Veritacor Supplement Manufacturing: GMP Excellence, NSF Certification, and the Future of Production | Episode #178
On Episode #178 of the PricePlow Podcast, Ben and guest co-host Joey Savage take listeners inside Veritacor Manufacturing in Luling, Texas, for an exclusive facility tour and in-depth conversation with founders Frank Santos and Derek Curtiss. This episode provides a rare behind-the-scenes look at what it takes to build and operate an NSF-certified, […]
Continue Reading →
Animal's Complete Creatine Lineup: Finding Your Perfect Match
When it comes to creatine supplementation, Animal has built an impressive arsenal that covers every conceivable need and preference. From convenient chewable tablets to advanced combination formulas, their four distinct creatine products ensure that whether you're a seasoned lifter, cognitive enhancement seeker, or someone just starting their supplement journey, there's a perfect option waiting for […]
Continue Reading →
