Supplement Industry News on PricePlow
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NNB Nutrition Unveils OnSwitch: Next-Generation RTD Concept Debuts at SupplySide Global 2025
Following the tremendous reception of their original "Rethink The Drink" energy concept at Natural Products Expo West and IFT First, NNB Nutrition is elevating their beverage innovation showcase with OnSwitch, their new concept energy drink that embodies their "Mind. Body. Resilience." philosophy.
NNB Nutrition Pushes Beyond Standard Energy Drink IngredientsSet to debut […]
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How Nitric Oxide Works in Animal Pump Products: The Science Behind Superior Pumps
For over four decades, Animal has been the gold standard in hardcore supplementation, and their approach to nitric oxide enhancement is no exception. While most brands abandoned arginine in favor of citrulline alone, Animal took a different path: one backed by actual research showing that the combination of both ingredients delivers superior results.
The Animal[…]Continue Reading →
Sensapure's Tyrus Sciarra on Flavor Innovation, Sucralose vs. Natural Sweeteners, and Industry Trends | Episode #179
On Episode #179 of the PricePlow Podcast, Mike and Ben sit down with Tyrus Sciarra, the high-energy sales dynamo from Sensapure Flavors, at IFT First 2025 in Chicago. Broadcasting from Sensapure's booth (the same location where we recorded our Episode #175 with Solar Foods), this conversation dives deep into the evolving world […]
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One Innovation Labs: The Science-Driven Company Behind PureWay-C with Much More to Come
What do GHOST, Vital Proteins, and Sports Research have in common?
They've all turned to the same Miami-based ingredient supplier to differentiate their vitamin C formulas: One Innovation Labs, creators of PureWay-C®.
Since 2004, PureWay-C® has helped brands stand out in the crowded vitamin C market, yet most formulators are unaware […]
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Reaction Energy: goBHB-Based Performance Drink That Delivers Actual Energy
The energy drink market has been stuck in the same formula for decades: load up on caffeine, add some B-vitamins, throw in taurine for good measure, and call it a day. While these ingredients can mask fatigue and provide a temporary boost, they don't actually fuel your cells with real energy. Reaction Energy is here […]
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Inside Veritacor Supplement Manufacturing: GMP Excellence, NSF Certification, and the Future of Production | Episode #178
On Episode #178 of the PricePlow Podcast, Ben and guest co-host Joey Savage take listeners inside Veritacor Manufacturing in Luling, Texas, for an exclusive facility tour and in-depth conversation with founders Frank Santos and Derek Curtiss. This episode provides a rare behind-the-scenes look at what it takes to build and operate an NSF-certified, […]
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Animal's Complete Creatine Lineup: Finding Your Perfect Match
When it comes to creatine supplementation, Animal has built an impressive arsenal that covers every conceivable need and preference. From convenient chewable tablets to advanced combination formulas, their four distinct creatine products ensure that whether you're a seasoned lifter, cognitive enhancement seeker, or someone just starting their supplement journey, there's a perfect option waiting for […]
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Mood Matters: PLT Health's 'Feeling Active' Research Reveals Critical Mood Factor in Sports Nutrition
We've long known that exercise affects mood, but what about the inverse? How does mood impact our exercise performance, recovery, and motivation? PLT Health Solutions has released groundbreaking consumer research exploring exactly this connection, and the findings reveal major opportunities for innovation in the supplement industry.
Their new "Feeling Active" report[1] examines how cognitive states […]
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GNC Global Conference Finale: Franchisees, Innovation & Community | Episode #177
In the grand finale of our 2025 GNC Global Conference coverage, Mike and Ben deliver a comprehensive three-part episode that captures the full spectrum of the supplement retail ecosystem. From seasoned franchisees with decades of frontline experience to cutting-edge product innovation from MuscleTech, this conversation showcases why the supplement industry thrives on authentic relationships […]
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Sugar Is Dead?! The Top 5 Food Technology Trends from IFT FIRST 2025 and the Revolution in Sweeteners
IFT FIRST 2025 in Chicago wasn't just another food technology conference – it was a preview of how the entire food and beverage industry is being disrupted. From groundbreaking natural sweeteners to the return of traditional fats, the trends emerging from this year's show signal fundamental shifts in how consumers think about food and what […]
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