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Lee Wright: The Vitamin Shoppe CEO Thrives in The Shoppe | Episode #133
Our coverage of the 2024 Vitamin Shoppe Brand Summit continues, following up with special guest Jocko Willink on episode #132.
To get a better background on what the Brand Summit is all about, and the direction of The Vitamin Shoppe itself, we went straight to the source — the CEO himself:
A Quick Discussion with[…]Continue Reading →
2024’s Beverage Standouts at Expo West and The Vitamin Shoppe
The 2024 Expo season has come and gone, with trips to the Arnold Sports Festival, Natural Products Expo West, and the Vitamin Shoppe’s Brand Summit, and we saw some incredible new supplement launches.
But the main trend that’s been impossible to ignore is the continued emergence of functional beverages in our market.
At each show, […]
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NPA Fly-In Day Tips and Lessons Learned: How to Come Prepared for a “Lobby Day”
The Natural Products Association’s annual Washington D.C. Fly-In Day will be held on Wednesday, May 22, 2024. We’re inviting everyone with a stake in the dietary supplement industry to get involved, join the organization, and come hang with us on Capitol Hill for a “Lobby Day” experience you will never forget.
With an increasing number […]
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Rob Rogers: goBHB is Back! Business, Baseball, and BHB | Episode #131
For Episode #131 of the PricePlow Podcast, we sat down with Rob Rogers from Axcess Global, the parent company of Ketone Labs, Real Ketones, Vault, and many others. Ketone Labs is best known for selling goBHB, the patented exogenous BHB dietary supplement ingredient — which is the main topic […]
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Aaron Heidebreicht: Applied Nutrition to Storm the American Shores | Episode #130
The supplement industry is abuzz with changes, and one of the biggest announcements has been the hiring of Aaron Heidebreicht as Applied Nutrition’s USA CEO. This brings with us a major shift to AN’s North American strategy, all covered in this podcast.
Aaron Heidebreicht Joins Applied Nutrition to Take on The AmericasThis podcast was […]
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Joey Savage Launches Savage Nutra Consulting | Episode #129
The industry is abuzz with changes, and one of the biggest realignments has happened down in Houston, TX, where Joey Savage (formerly of Glaxon) has started his own consulting firm, Savage Nutra.
Joey Savage Launches Savage Nutra ConsultingThis podcast was recorded at the Arnold Sports Festival in early March 2024. At the time […]
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Glaxon Founder Michael Bischoff Indicted and Prosecuted on Misbranded Drug Charge
On April 25, 2023, Glaxon Founder and CEO Michael Bischoff was indicted on a misbranded drug charge stemming from activities of his company, G.B. Nutrition,[1] and on August 21, 2023, Bischoff pleaded guilty.[2]
This news has come as a surprise to us and, we expect, to nearly everyone in the dietary supplement space. Even […]
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Creatine Gummy FAIL: 46% Fail NOW Foods Testing
NOW Foods has published a new round of third-party lab testing, finding that only 46% of creatine gummies tested passed lab tests for creatine.[1]
While the claim that the supplement industry is “unregulated” is certainly misleading – after all, the laws on the books regarding manufacturing quality are clear, concise, and enforced – the state […]
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Animal Brings the CAGE Back: Jason Budsock & Rudy Checo | Episode #128
Every year, the who’s who in the supplement industry make the pilgrimage to the famous Arnold Expo. It’s a hectic, buzzing environment that showcases all the industry has to offer for the year, and brands use it as an opportunity to commingle with industry leaders, athletes, and consumers.
The Cage is Back, Baby!One element […]
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PeptiPump: A Lentil Protein Hydrolysate Containing Bioactive Peptides
After many consumers (including ourselves) have asked for information on Nuritas’ new PeptiPump™ ingredient in the new 2024 Generation of C4 Pre-Workouts, we finally have an answer!
Below is a text written from Nutrabolt’s development team. We’ll eventually update this article to use our own writing and science, but wanted to publish this as soon […]
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