Supplement Industry News on PricePlow
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Because it Works: Ghost’s Use of Nitrosigine Continues to Move Markets
Note: This article was updated after the 2023 release of Ghost Legend V3, which kept Nutrition21’s Nitrosigine as a key performance ingredient in the formula.
Over the past several years, nothing in the dietary supplement industry has had a meteoric rise as fast as Ghost Lifestyle, the brand founded by Dan Lourenco and Ryan […]
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Ryan DeLuca: Exit Bodybuilding.com, Enter Black Box VR | Episode #099
https://blog.priceplow.com/podcast/ryan-deluca-bodybuilding-black-box-vr-099
On Memorial Day of 2023, we had a fantastic podcast with Ryan DeLuca, the original founder and 17-year CEO of Bodybuilding.com… and current founder and CEO of Black Box VR, a virtual reality physical fitness company that’s bringing an immersive, gamified workout experience to franchise gym locations.
Ryan DeLuca: Tech and[…]Continue Reading →
Nate Frazier & Ken Huntly: Why GNC? Strategy in 2023 | Episode #098
https://blog.priceplow.com/podcast/nate-frazier-ken-huntly-gnc-2023-098
At the 2023 GNC Franchise Convention, Team PricePlow was a guest of Kaged’s, and Ben had a quick moment to talk with Nate Frazier (Chief Operating Officer) and Ken Huntly (VP of Sports Nutrition) to talk about GNC’s partnerships and strategies in 2023 and beyond.
This is a continuation of Episode #097 with Kaged’s […]
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Kaged at GNC in 2023: Aaron Heidebreicht & Darin Decker | Episode #097
https://blog.priceplow.com/podcast/kaged-gnc-aaron-heidebreicht-darin-decker-097
In May of 2023, Kaged brought Team PricePlow to GNC’s annual Franchise Convention in Las Vegas, NV. This is a closed show (as in not consumer facing) that provides an incredible opportunity for brands to showcase their latest product offerings and sales to GNC Franchisees.
At the show, Kaged — a brand with little […]
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Kaged Comes to H-E-B in Texas… with an Orangetheory Twist!
Active nutrition supplements continue to go mainstream — over the last decade, we’ve seen many sports nutrition brands spread their wings and earn distribution in regional grocery chains. We recently covered news in the Northeastern US, where Kaged Gained Distribution at Wegmans Grocery Stores. And now, they’re bringing that same strategy to Texas!
Kaged[…]Continue Reading →
Konlan Paul & Landon Suggs: KJ Paul to Inspired Nutraceuticals | Episode #096
https://blog.priceplow.com/podcast/konlan-paul-landon-suggs-inspired-nutraceuticals-096
Konlan James Paul of V1 Nutra and Landon Suggs of V1 Nutra) and Landon Suggs (Inspired Nutraceuticals join the PricePlow Podcast to talk about KJ Paul’s new role at Inspired!
Listen below, watch it on YouTube, or find the PricePlow Podcast on the podcast app of your choice below:
Show Notes with Konlan Paul[…]Continue Reading →
Ghost x Insomniac Events: Bringing Better Energy Drinks to Music Festivals
Electronic and EDM festivals are perhaps the furthest thing from a relaxed affair. They’re high energy and heart-pounding experiences.
While energy drinks are typically considered the tool for the job before exercise or a big work deadline, they have other applications as well. A music festival, perhaps?
To fully appreciate the immersive experience of these […]
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Nutrex Research REBIRTH Officially Here in 2023
The Nutrex Rebirth is upon us!
In March of 2022, we announced that Nutrex Research would undergo a rebrand led by Chris Waldrum, who joined the PricePlow Podcast in Episode #091.
It’s finally here, with both Outlift Burn and Outlift Amped now available:
Calling it the Rebirth, they’ve now posted a video […]
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3DPump Breakthrough STUDY: 6g Takes on 8g L-Citrulline!
A new study has been published comparing the patented 3DPump-Breakthrough pre-workout supplement pump ingredient to L-citrulline.[1] This article provides a breakdown of the data.
We’ve written about 3DPump-Breakthrough several times before (a full list of articles is at the bottom of this page). It’s an extremely promising pre-workout pump ingredient sold by NutraShure that consists […]
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Ryan Bucki: Fit Butters is Crushing the Nut Butter Competition | Episode #094
https://blog.priceplow.com/podcast/ryan-bucki-fitbutters-094
Ryan Bucki, founder of Fit Butters and Fitness Informant, jumps on PricePlow to talk Fit Butters explosive growth, and what will happen to FI next.
Many of our followers are also longtime followers of Ryan’s, who, as a performing wrestler, serves as an incredible “Hype Man” in the sports nutrition industry. With his popular […]
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