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Greg Helton: Building Fresh Supps, PricePlow’s 2023 Rookie of The Year
As recapped in PricePlow’s 2023 Supplement Industry Awards, one of the year’s most exciting launches was Fresh Supps. The upstart brand, created by popular industry veteran Greg Helton, made serious moves in a short amount of time after going live on February 1st, 2024 as announced on their @myfreshsupps Instagram page.[1]
Fresh[…]Continue Reading →
NOW Foods Tests and Fails 30 of 33 of Berberine Supplements from Amazon
It’s no secret that the mainstream media has a low opinion of the dietary supplement industry. They often claim that the industry is “unregulated”, which isn’t the truth, as explained in Episode #100 of the PricePlow Podcast with Dan Fabricant of the Natural Products Association, who listed the 4 legal pillars of dietary supplement regulation:[…]
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2023 Supplement Industry Awards | Episode #121
It’s a new year, and you know what that means! It is now time for PricePlow’s annual Supplement Industry Awards ceremony, where we take a look at the past year and decide the coolest and most interesting supplements and brands that hit the market.
PricePlow’s 2023 Supplement Industry AwardsThis year, we have quite a […]
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Animal X Gymreapers: Limited Edition Apparel Collab!
Animal is a pioneer. With their release of their now hyper-famous Animal Pak – which continues to be iterated upon – Animal paved a way for serious athletes to supplement safely and effectively. The brand isn’t one to waste time on frills, but rather hones in on what truly works.
We inspired the team […]
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Nutrition21 nooLVL & Lustriva at SupplySide West 2023 with Katie Emerson | Episode #119
In October of 2023, we made our annual trip to the “mecca of ingredientology” – SuppySide West 2023 in Las Vegas, NV.
This is a major trade show that includes basically every component of the dietary supplement and nutrition industry’s supply chains, from ingredient developers to flavor houses to machine manufacturers to distribution experts. […]
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BPI Sports Acquired by Hi-Tech Pharmaceuticals in Bankruptcy Settlement
On September 18, 2023, well-known sports nutrition supplement brand BPI Sports filed for bankruptcy, with an interesting list of creditors that included employees, contract manufacturers, and even former business partners like Mike O’Hearn.[1]
We posted the following video on Instagram with some of the highlights:
View this post on InstagramnooLVL Targets Brain Health Nootropics: Not Just for Gaming Supplements
We talk about nitric oxide (NO) all the time in the context of improving athletic performance, thanks to its ability to support blood flow and nutrient delivery.
But did you know that NO can benefit cognitive performance as well?
If that sounds weird, just think about it for a minute – your brain cells should, […]
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Ghost, Glaxon, & Cellucor on Branded Ingredients: Kyowa Panel at SSW 2023 | Episode #118
At SupplySide West 2024, one of the biggest events was a panel discussion held at the Kyowa Hakko USA booth, featuring a star-studded cast of influential industry advocates:
Dan Lourenço – Founder and CEO of Ghost Joey Savage – Chief Scientific Officer of Glaxon Chris Lockwood – VP of Scientific Affairs at Nutrabolt David Sandler[…]Continue Reading →
Taylor Knox #2 – Energy Drink Label Design | Episode #117
Taylor Knox of NutraMedia is back for his second installment of the PricePlow Podcast. This time, we met early in the morning before SupplySide West 2023, where we had a great conversation about energy drink labels.
Taylor already explained their label design process and “brand therapy” on Episode #087, but this episode is […]
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Animal is Bringing THE CAGE Back for the 2024 Arnold Expo!
The Arnold Sports Festival 2023 Expo was the event of the spring. We saw some incredible displays and product launches. As we all know, the events surrounding the expo are always an uproariously good time featuring a who’s who of the supplement industry’s power players.
That being said, there was one glaring hole in the […]
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