Greg Helton Joins Nutra Innovations as President | Episode #040

Nutra Innovations

Meet Nutra Innovations, the manufacturer-backed supplement brand powered by Greg Helton!

Meet Greg Helton, the new President of Nutra Innovations, a manufacturer-backed supplement company with some powerful products that Greg’s been chartered to rebrand and rebuild from the ground up!

In this episode, we hear about Greg’s background, where he talks about his 8+ year history in the sports supplement industry. In college, he worked with various brands as a freelancer, and then became the Chief Marketing Officer of MuscleSport. There, he was in charge of the entire family of brands (which also includes Kodiak) and stayed close to the manufacturing process to ensure consistency.

In 2021, Greg moved on to Nutra Innovations, with big plans detailed lower down, and still has the benefits of being backed by a manufacturer.

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Greg’s Favorite Supplements: The Nutra Innovations Pre Workouts

Nutra Innovations Epitome

Nutra Innovations Epitome pre workout is the first of many exciting products with Greg’s touch put upon it

Greg is most excited about the Epitome pre workout (blog post soon to come) alongside 24HR Pump, a stimulant-free pump supplement. In a full 21.6g scoop of Epitome, there’s three forms of caffeine (totaling 400mg caffeine), a full clinical 1.5g dosage of Nitrosigine, and plenty of added stimulants such as advanced forms of PEA and a heavy-hitting dose of alpha yohimbine. To put it simply, a full scoop of Epitome is not for rookies!

The brand plan

Greg discusses his mission for Nutra Innovations, emphasizing that he will be building a culture, bringing on ambassadors, collaborating with other brands and ambassadors, but will also focus on brick & mortar partnerships. They discuss the survival of 2020 and how to move forward in 2021, especially for the retail stores.

Follow Greg and Nutra Innovations on PricePlow and Social Media

You can follow the brand’s revamped Instagram feed on @NutraInnovation and Greg’s personal Instagram at @TheSuppWolf.

Even better, sign up for our Nutra Innovations news alerts on PricePlow to get notified of new products, reviews, giveaways, and coupons below:

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About the Author: Mike Roberto

Mike Roberto

Mike Roberto is a research scientist and water sports athlete who founded PricePlow. He is an n=1 diet experimenter with extensive experience in supplementation and dietary modification, whose personal expertise stems from several experiments done on himself while sharing lab tests.

Mike's goal is to bridge the gap between nutritional research scientists and non-academics who seek to better their health in a system that has catastrophically failed the public.

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