The Supplement Industry 2017 Year in Review: The 10 Biggest Stories

Supplements Year in Review 2017

Dios mio, 2017 was a rocky one for the sports nutrition supplement industry. What will 2018 bring?!

2017 was one to remember. It was filled with incredible highs and lows that make it one of the most tumultuous years in recent memory. As 2018 dawns, we take a look back at the previous 365 days to recount some of the most notable headlines that caught everyone’s attention.

A year like no other

  1. MAN Sports Wins the Stack3d Protein Wars

    For several years now, Stack3d has hosted The Protein Wars, a no-holds barred, knockout style competition where fans vote for their favorite protein powder. Each year, the competition has gotten more and more heated as flavoring, texture, and consistency continue to improve.

    Official Protein Wars Winner

    MAN Sports ISO-Protein edged out NutraBio Whey Isolate by a mere 2% to claim the crown of Protein Wars Champion 2017.

    This year, MAN Sports took home the title of Protein Wars Champion, defeating the previous champ, NutraBio, by just 2%! While we do love some NutraBio Whey Protein Isolate, there’s no denying that MAN’s ISO Protein is on another level entirely in terms of taste and texture.

    We reviewed MAN’s ISO Protein the new Sprinkle Donut and Loopy Fruit flavors and these are simply sublime, especially for being pure isolates!

  2. CBD Oil in Supplements opens Fiery Debate after Tim Muriello separates from IllPumpYouUp and makes Gummy CBD Frogs

    Tim Muriello

    Tim’s out on his own now, what’s next up for him?

    Earlier in the year, IllPumpYouUp separated with YouTube fitness and supplement personality Tim Muriello.

    With the popular frontman available as an agent for hire around the industry, Tim was free to pursue his own product line, which he did with some products that push the envelope with some of the FDA’s current regulations.

    CBD as a Supplement?!

    But that’s not where the real drama starts. It’s his latest product, his CBD oil infused green gummy post-workout “recovery” treats that started a fiery debate in Stack3d’s Facebook page, with industry heavyweights like Bruce Kneller, Rick Collins, and Aaron Singerman chiming in.

    It seems that the real question is, “What is the legal definition of ‘marijuana’?” — since that’s really the schedule drug — and does CBD itself fall inside of that? Powerhouse lawyer Rick Collins should have something more definitive for us early this year, but ultimately it’s up to the FDA and DEA to decide.

    Tim Muriello CBD Frogs

    The next big thing in recovery supplements… or a ticket to the slammer? We may find out in 2018

    The FDA has already voiced their decision on CBD in the matter, having sent out CBD warning letters, so this is clearly going to be an uphill battle for Tim and everyone else looking to sell those green frogs as supplements.

    So, given the nation’s pervasively increasing drug abuse problem, contrasted with Attorney General Jeff Sessions’ stance, will 2018 be the year the CBD supplement breaks the chains of FDA bondage… or the year people like Tim Muriello finds themselves in the FDA’s crosshairs?

    All is mum from the Trump FDA

    Meanwhile, one big question that loomed from 2016 was how President Trump’s FDA would regulate the supplement industry, and so far it’s been crickets… so maybe there’s hope for those green CBD frogs just yet.

  3. Keto Diet begins trending asymptotically, takes over paleo diet in Google Trends

    Not to the surprise of those following closely, the ketogenic diet (“keto diet”) has hit a new form of stride, and is trending upwards towards the mainstream crowd. In fact, keto has overtaken the still wildly popular paleo diet in Google Trends:

    Paleo Diet vs. Keto Diet

    The Keto Diet flew by the languishing ‘Paleo Diet’ in early 2017, and is now off to the races. Source: Google Trends

    This has led to a boom in keto-specific supplements for the industry which are headlined by BHB products (but we must give props to Patrick Arnold for, once again, being there first with KetoSports and KetoCaNa).

    Low Blood Sugar on Keto Diet

    Throughout the course of his keto diet experiments, Mike’s blood sugar went so low he thought he was in trouble. Turns out that’s not the case – he was just in true “therapeutic” ketosis where things start to get really interesting!

    As a low-carber, PricePlow’s founder Mike became interested and began his transition to full-time ketosis, running various keto supplement experiments on YouTube, and finding that many of the supplements are very bad for new keto dieters – even ones that are marketed to keto dieters failed the test miserably!

    Mike’s diving head-first into ketosis for 2018, so stay tuned to our Keto Diet area to see how he perfects his diet and supplementation for optimal health, mental clarity, and body composition levels.

  4. SARMs Drama, Enhanced Athlete Raided and Shut Down

    Meanwhile, SARMs (selective androgen receptor modulators) were back in the headlines again, as the FDA issued “long-awaited” warning letters to companies illegally selling patented investigational prescription drugs as dietary supplements or “research chemicals”.

    The popular Enhanced Athlete channel was also shut down on YouTube. It’s now moved to one named “Dr. Tony Huge”.

    With the FDA taking serious action, this may open the door for some of the SARMs lawsuits to unfold in a new direction in 2018.

  5. NutraBio does 3rd party lab tests for everything

    NutraBio, the leader in transparency, somehow managed to “one up” their level of disclosure in 2017 when they announced they would enable users to find 3rd party lab tests for every single one of their products. That’s right, consumers now have access to the official NutraBio’s 3rd party lab tests for any and all of their NutraBio purchases (you can use for a quick link), especially the ones manufactured moving forward.

    NutraBio Protein Lab Test

    NutraBio has started to unveil 3rd party lab tests for ALL of their supplements!

    As far as we can tell, no other brand is remotely close to doing this (at least not one with supplements worth taking), and it serves to highlight exactly Mark Glazier and the rest of NutraBio remains one of our absolute favorites.

    So there’s a reason we love these guys, and it’s simple – we know exactly what we’re getting. And with the DMHA disaster discussed below, it’s quite clear that not all supplement manufacturers or brands are following really any laws.

    So as a note to all of our haters on YouTube that continually tell us to “get off NutraBio’s jock”, or worse… when the shitty little bathtub supplement brand that you’re repping for starts using a fully transparent label and produces third party lab tests on every ingredient they use, we’ll call it a fair fight.

    In the meantime, if this is your first time reading about NutraBio, it’s time you checked out The NutraBio Story and watched Mike’s NutraBio plant tour videos and interviews on YouTube.

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  6. Banner Year for Young Brands

    Performax Labs Rebrand

    A shot of the fully revamped line of Performax Labs products! NootropiMax FTW

    This past year, three brands took the industry by storm, and one put out the best rebrand we’ve seen to date.

    Performax Labs takes it to the MAX

    First, the monster rebrand: Performax Labs, who’s put out updates to all of their products, including HyperMax, one of our favorite pre workouts. But it’s really NootropiMax, the nootropic, that got us hooked, and is our favorite nootropic right now.

    With this new line, and everything Maxed out, 2018 should be the year of the Performax.

    Now for those three exploding companies?

    Primeval Labs

    Primeval Labs was one of the top brands of 2017, what’s up next for the rapidly-growing brand?!

    Primeval Labs, RedCon1, and Sparta Nutrition are the ones that exploded on the scene in a big way this past year. Suffice to say, these three companies utterly crushed 2017, as they saw meteoric rises to the tops of the industry bringing well-rounded formulas that delivered the goods to fans young and old.

    Primeval Labs takes off

    Primeval made EAA supplements great again with the release of EAA Max, EAA Max Energy, and EAA sleep. They also re-ignited the love of stim-free pre workouts with the epically awesome Mega Pre and the testosterone boosting monster, Neanderthal.

    RedCon1: Fastest-Growing Supplement Brand… EVER?

    RedCon1 2017

    RedCon1 set a blazing path through the supplement industry in 2017, here’s an interview with Aaron Singerman discussing the banner year.

    Meanwhile, RedCon1 dominated the aggressive stim pre workout landscape with powerful DMHA-infused pre workout Total War, which headlines our list of best pre workouts. And RedCon1’s meal replacement protein, MRE is absolutely killer, while their BOOM STICK natty test booster is so loaded that it requires nine capsules per day.

    Needless to say, we’ve seen some products do well, but we don’t think we’ve ever seen an entire brand capture as many customers as RedCon1 has across their entire product line. Read about it in our RedCon1 2017 Recap.

    Sparta: More Products Coming in 2018, including Keto Supplements

    Sparta Nutrition

    Head over to our Sparta Nutrition page and sign up for alerts, because there’s about to be a bunch of other Keto Supplements from them!

    Total War wasn’t alone though. Sparta Nutrition’s Kraken pre workout set the tone for 2017, but for 2018, Sparta looks to be zagging into the keto market, having already announced their Keto Coffee creamer.

    The big question with regards to Sparta and RedCon1 is whether or not they can continue their success throughout 2018 since DMHA is likely gone in the very near future (see below). Will these brands withstand the heat of losing a stimulant, or are they one year wonders? We aren’t betting against them.

    This leads us to our next big news point:

  7. DMHA on the ropes


    DMHA experienced wild popularity in 2016 and 2017, but what will its fate be going forward?

    “The King” isn’t the only aggressive stim whose fate is mired in rumor and uncertainty; DMHA also likely appears headed for the naughty list as the stimulant was first banned in Australia as of October 2017, an advisory which oddly only called out Giant Sports, whose products were selling well there.

    Things got really nasty when Pieter Cohen published a study showing that 5 out of 6 “DMHA Supplements” didn’t contain DMHA, leaving a massive, shameful black eye on the sports nutrition side of the industry, as lab tests were clearly not done by the contract manufacturers on all incoming raw materials or outgoing batches (an issue also potentially faced in the Olympus Labs Re1gn “Recall”).

    Pieter Cohen DMHA Results

    Want to get your industry nuked by the FDA? Because this is how you get your industry nuked by the FDA.

    This led to a score of top tier DMHA-based pre workouts (including the aforementioned RedCon1 Total War and Sparta Nutrition Kraken) getting new formulations to remove the once beloved stimulant, and even MAN Sports, whose Game Day was proven to have the correct ingredient, is moving off the market.

    Additionally, we’ve received word that several manufacturers are also refusing to touch the stimulant (or what Chinese raw material suppliers claim to be the stimulant), making it even more likely that the stim is headed for an exit from most mainstream products.

    So the big question in 2018 will be, outside of Eria Jarensis Extract / N-phenethyl dimethylamine, a PEA compound which has GRAS status, what’s the next new stim to come in 2018? We have some guesses…

  8. Pulls Free Content Mid-Workout, Continues to Circle the Drain no longer provides 100% free content as they’ve begun charging a monthly fee for the workout trainers. Will it save a few jobs?

    Perhaps the most disappointing news during 2017 came from one of the best known names in the business — Known for years as a bastion for free information (whether good or bad), training programs, and supplement advice, the ‘mothership’ began charging for content.

    Now, they’re still providing some free content, but the really good stuff — the full blown video-inclusive training programs — now command a monthly fee of $8.99. While this is by no means an egregious amount of money, it’s still shocking for a company that once prided itself on billing itself as the industry leader goes and changes tactics.

    Imagine you’re halfway through Kris Gethin’s program, training legs one day, and the next day… there’s a paywall in front of it! Because that’s exactly what happened to some now-jaded customers. Lays off 90 Employees in 2016

    This one happened at the end of 2016, and 2017 apparently got no better…

    Fact is,’s numbers tanked last year — and at an accelerating clip, which many of us saw coming years ago when founder Ryan Deluca resigned as CEO and they then changed their BOGO policies, leaving the market wide open for others — so the company had to do something to try to pull in a few bucks else face even more layoffs. You really can’t blame them for trying.

    Time will tell if that was the appropriate solution… but we’re honestly not betting on it.

    As continues “disappear” content, chase their community away, and sell less-interesting products, we fully expect Liberty Media to lick their wounds, sell it at a massive loss, and get the F out of this crazy ass industry.

  9. Hi-Tech and the FDA Continue Fighting, with FDA winning this round

    Hi-Tech Pharmaceuticals

    The FDA and Hi-Tech Pharma have gone round for round in 2017 trading legal jabs.

    The leading issue over the past 365 days has been the fate of the industry’s most popular ‘aggressive’ workout stimulant. We’ve covered the ongoing happenings of the legal proceedings pretty thoroughly on this blog and on our YouTube channel, and suffice to say that the fight is still ongoing, with neither side showing signs of throwing in the towel any time soon.

    The big news at the end of 2016 is that it became a matter of fact that the stimulant is a natural constituent of geraniums, with researchers (some paid by the FDA or other government-funded agencies) covering up the fact that they found the compound in geranium plant material but failed to disclose it, and even wrote fraudulent titles to their unethical research studies.


    Although this isn’t the subject of this article, it must be understood that researchers continually find the stimulant in geranium – and several times they covered it up. Why not just tell the truth?

    So things looked good for Hi-Tech and the vindication of USPlabs, but the fight reached a peak in late 2017 when the feds raided Hi-Tech Pharmaceuticals and hauled Hi-Tech owner, Jared Wheat, off to jail. He’s since been released, but as it currently stands, the feds have taken much of Jared’s products and aren’t giving it back (update: they eventually were forced to give it back in 2019), and he’s agreed not to manufacture or sell it in the meantime.

    From the looks of it, the stimulant is definitely on borrowed time, but Wheat and his crack legal team may have one or two last tricks up their sleeve… which, in 2019, ultimately seem to have failed

  10. Tragic Death Stuns the Community

    2017 wasn’t just about ingredients, best-selling products, and booming businesses. It’s about the people who power this industry. And unfortunately for everyone involved, there were also two monumental losses.

    We’re unfortunately talking about the tragic, and extremely unexpected death of Dallas McCarver, and the less-unexpected but still devastating loss of Rich Piana. These two figures were titans of the bodybuilding world.

    We have a couple of videos discussing just how tragic these losses were:

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    Rich was the face, voice, and co-founder of 5% Nutrition who had been well-established as a popular figure in and out of the bodybuilding and supplement world. We did an interview with 5% Nutrition’s co-founder to discuss the future of 5% Nutrition, and it will be an interesting one to watch in 2018 as the continue with his legacy.

    As for Dallas, the quiet but powerful rising star of competitive bodybuilding and the headline athlete for RedCon1, it was far more devastating for the community. Had his body been able to support his amazing build, it was clear that he was the next Mr. Olympia. Instead, we now have a hole in the sport of heavyweight bodybuilding as big as the one in our collective hearts.

    Sadly, these two met rather untimely and unexpected ends, with their deaths shrouded in mystery and the endless rumors. They are gone, but will never be forgotten.

Bonus: The Surge of PricePlow

We can’t write a post this detailed without patting ourselves on our backs. If you haven’t noticed, PricePlow is taking YouTube by storm, and has quickly become the resource for supplement reviews and news!

Meanwhile, outside of his keto diet exploration, Mike is hard at work on new technology for the new year, the latest of which was the PricePlow Forum, a small but friendly community of like minds.

2017 out, 2018 in


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Get ready 2018…here we come!

2017 was one hell of a wild ride, leaving countless reasons to view it as one of the craziest years in recent memory. What’s ahead in 2018?

Well, there will be another battle for the next great “aggressive” stim / stimulant blend, which is already raging behind the scenes. This is sure to be the subject of much debate and speculation, and we just might know a guy who’s got something cooking!

Stay tuned, folks!!!

Sign up for alerts on your favorite supplement brands, join our forum after you delete your Facebook account (that was your New Year’s Resolution, right?), and subscribe to our YouTube channel… we’re only barely hitting our stride.

About the Author: Mike Roberto

Mike Roberto

Mike Roberto is a research scientist and water sports athlete who founded PricePlow. He is an n=1 diet experimenter with extensive experience in supplementation and dietary modification, whose personal expertise stems from several experiments done on himself while sharing lab tests.

Mike's goal is to bridge the gap between nutritional research scientists and non-academics who seek to better their health in a system that has catastrophically failed the public. Mike is currently experimenting with a low Vitamin A diet.

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