An anonymous tip rolled into the PricePlow tipline this morning, with the following news:
BOGO Offers are about to change at Bodybuilding.com
The rumor is that
- Pre Workout Supplements
- Post Workout / Recovery Supplements
Preventing “pantry loading” and other issues
The rationale seems reasonable enough from their perspective – BB.com likely wants to “smooth out” their revenue (this is our guess) by avoiding “pantry loading” (supposedly their words).
The changes will probably also prevent people from re-selling the tubs at a later date, in addition to any other problems that arise from such sales.
Changing buying behavior?!
One alarming phrase we were told about had something to do with “change the buying behavior of our customers”, but that’s all we know.
Ultimately, this will lead to more consistent traffic for the site, which means more traffic, yielding more ad sales, etc.
What about BCAAs?
Back to the product mix, we’re unsure if standard BCAA supplements are considered “Recovery” supplements. If the rumor is true, we would guess that they are not and should be safe for BOGO.
Will PricePlow be affected?
If this does hit in December, there will likely be more trial size tubs on the BOGO page from Bodybuilding, yet less full size tubs.
The other stores running BOGO technology with us will continue to do what they do, although Bodybuilding was admittedly the one that ran the most BOGOs on full tubs of protein – something we’ll miss dearly if this rumor is true.
We monitor by unit price
Meanwhile our supplement deals page (the most popular of them all) will continue to look for good deals at price per serving or price per gram of actual protein thresholds. If that deal comes from a trial size tub, then so be it, but the criteria remains the same.
We’ll reach out to our contacts at BB.com to try to get confirmation. Until then, if you see any BOGO protein / pre workout deals October or November, jump on them before it’s all over!
Conspiracy Theory Time: Ryan DeLuca’s Resignation?
Although we highly doubt that a change like this was a primary contributor, the timing of this rumor (which supposedly began on Oct. 1) and the resignation of 17-year CEO/Founder Ryan Deluca on October 5th is certainly eyebrow-raising.
One can wonder if changes like these were part of the straws that broke Ryan’s camel’s back… but in all likelihood, he was probably planning a secession long before any of this. We have literally zero connection to the situation, but the timing of all of this is interesting, no doubt.
Stay in the loop
Times are changing, but we’ll continue to find you hot deals one way or another.
Ultimately, can you blame consumers for loving great prices and offers?! Should that type of ‘behavior’ ever be changed? Not in our humble opinions.
Thanks for the deals
We’d like to thank the team at Bodybuilding and all of the generous brands for providing such incredible offers on protein and pre workouts over the years. We hope the true “price per serving” or “price per gram of protein” will stay low, since that is ultimately what really matters.