Rich Piana’s MENTALITY – Cognitive Booster Leaves *Nothing* Out

Rich Piana Mentality

Rich Piana’s Mentality is a cognition boosting supplement that contains virtually every nootropic and amino acid to elevate memory and mental function.

Rich Piana his supplement company, 5% Nutrition, are anything but conventional. From their creatine blend that utilizes an astounding 10 types of creatine, Crea-Ten, to their aptly named pre workout, Kill It, Rich and company go the extremes in terms of delivering new and interesting products to the market.

Not everything is about the workout though, there’s times when supplements come in handy for the other 23 hours of the day that you’re not working out. For example, what happens when you’re at the office and having trouble focusing on writing yet another TPS report and the thought of another cup of coffee sounds absolutely dreadful?

Rich developed Mentality to help give an instant boost to your ability to focus and get work done when it absolutely needs to.

Just like the man himself, Rich’s Mentality is hardcore beyond belief.

Quick Summary

  • More stimulants, focus boosters, and adaptogens than we’ve ever seen in one product

Love him or not, Rich stays very true to his form in this one!

You can check out the profile below, but first make sure to check the best deal and sign up for PricePlow alerts:

Rich Piana 5% Nutrition Mentality - Deals and Price Drop Alerts

Get Price Alerts

No spam, no scams.

Disclosure: PricePlow relies on pricing from stores with which we have a business relationship. We work hard to keep pricing current, but you may find a better offer.

Posts are sponsored in part by the retailers and/or brands listed on this page.

CJ’s Mentality Review

In two words: huge fan:

Subscribe to PricePlow on YouTube

Mentality Ingredients

Mentality uses four different blends to increase alertness, mental acuity, and overall brain power. Rich leaves no stone unturned in the amount of goodies lumped into Mentality, starting with:

  • Mind Over Matter Mental Power Blend (1g)

    • N-Acetyl L-Tyrosine

      Rich Piana Mentality Ingredients

      Mentality contains everything and then some of the tried and true cognitive boosters available.

      N-Acetyl L-Tyrosine (NALT) is a more bioavailable, and expensive, form of the amino acid L-Tyrosine. NALT increases the production of two big time neurotransmitters, noradrenaline and dopamine. Higher levels of these neurotransmitters heightens your overall mood and focus, while also lowering signs of anxiety and stress.[1,2]

    • Panax Ginseng Extract

      Panax Ginseng, also known as True Ginseng, is a plant traditionally used in Ancient Chinese medicine for the prevention and treatment of various illnesses. Studies on ginseng demonstrate it improves mood, increases reaction time, and reduces fatigue.[3]

      Other studies suggest ginseng helps suppress appetite and regulate blood sugar levels.[4,5]

    • Rhodiola Rosea

      Rhodiola is an incredibly popular adaptogenic herb that helps the body deal with various emotional, physical, and psychological stressors. Adaptogens are used to improve alertness and endurance while reducing mental fatigue brought about from stressful situations.[6]

      Rhodiola improves memory and cognitive functioning due to its actions on several neurotransmitter systems, including: acetylcholine, serotonin, dopamine, and norepinephrine.[7]

    • L-Phenylalanine

      Phenylalanine is an essential amino acid that the body uses to make tyrosine. The body changes phenylalanine into tyrosine. From here, the body uses tyrosine to create several important chemicals in the brain including epinephrine, norepinephrine, L-Dopa, and thyroid hormones.[8]

    • White Willow Bark

      White willow bark contains a compound that is a precursor to aspirin. As such, it’s commonly as a means for natural pain relief. Clinical studies using white willow bark it helps to alleviate low back pain and osteoarthritis.[9]

      Further research into white willow bark shows it also has antioxidants and some anti-inflammatory properties.[10] As to why it’s included in Mentality is up to anyone’s imagination though.

    • Alpha Lipoic Acid

      Choline to Acetylcholine

      Acetylcholine is synthesised from the compounds choline and acetyl-CoA. Image courtesy of the University of Bristol

      Alpha Lipoic Acid (ALA) is a fatty acid present in the mitochondrion of each cell in the body that’s heavily involved in energy production. ALA supports proper cardiovascular function by improving blood flow and strengthening the muscles that line the blood vessels of the heart.[11]

    • Acetyl L-Carnitine

      Acetyl L-Carnitine (ALCAR) is one of our favorite compounds for improving focus and concentration. It’s more bioavailable than regular L-carnitine since it is able to cross the blood-brain barrier.[12]

      ALCAR often works in tandem with choline supplements to help increase the body’s production of acetylcholine, a crucial neurotransmitter heavily involved in cognition and memory formation.

    • L-Carnitine L-Tartrate

      L-Carnitine L-Tartrate (LCLT) is another highly available form of L-Carnitine that the body uses for a variety of functions. Most frequently, it’s included and pre workouts and fat burners to oxidize fat and as well as improve recovery brought about from intense training.[13] Not much has been done on LCLT in terms of boosting memory or cognition though…

    • Gotu Kola

      Gotu kola has widely been used in Traditional Chinese medicine to treat a variety of skin conditions. Clinical studies on the plant have found that it exhibits many benefits in helping individuals reduce symptoms of anxiety.[14]

    • Gingko Biloba

      Ginkgo biloba is one of the most popular, and best selling, herbal supplements in Europe and the United States. Traditionally, it has been used to improve memory and treat various blood disorders, which have been confirmed by modern research.[16]

      Some studies even suggest ginkgo biloba may enhance mental function in younger people.[17] For elderly people suffering from Alzheimer’s, ginkgo biloba may provide moderate amounts of relief.[18,19,20]

    • GlycoCarn®

      Rich Piana Mentality Focus

      One dose of Mentality will have you in tunnel-vision mode like 5% nutrition sponsored athlete Mike Blackbeard.

      GlycoCarn® is a trademarked form of glycine propionyl-L-carnitine hcl (GPLC) often used as a nitric oxide boosting ingredient. This helps improve athletic performance, recovery times, and blood flow in the body.[21]

      This, along with LCLT, is another form of carnitine that hasn’t really been studied for its cognitive effects so we’re at a loss as to why it’s included in mentality.

    • Pterostilbene

      Everyone has heard of resveratrol, the polyphenolic compound found in red wine to elicit numerous cardiovascular benefits. Pterostilbene is a derivative of resveratrol, and often referred to as “better resveratrol” since it’s better absorbed by the body.

      Animal studies using the compound demonstrate that it reduces anxiety, improves mood, and heighten cognitive function.[22,23]

      This is also often paired with caffeine to make its effects last longer, but we haven’t ever “felt” that particular effect.

    • Sulbutiamine

      This ingredient may seem new to many of you, but it’s nothing more than a fat-soluble form of the B1 vitamin thiamine. It’s unique structure enables it to easily cross the blood brain barrier and function as a neuromodulator.[24]

      Sulbutiamine acts on the cholinergic, dopaminergic, and GABAergic systems, thereby helping improve memory.[25] It helps clear brain fog by acting as a mild stimulant, in addition to other ergogenic properties.[26]

    • L-Theanine

      L-Theanine is an amino acid that helps enhance the cognitive focus effects of caffeine, according to several trials.[27] Aside from smoothing out the jolt from caffeine, theanine helps alleviate anxiety, stress, and fatigue.[28,29]

      We love pairing L-Theanine with higher doses of stimulants – it takes the edge off. Clearly, that’s going to be a good thing with such a whopping nootropic product like this!

    • Huperzine A

      Rich Piana Mentality Banner

      Mentality will give you laser focus and a heightened awareness needed to get work done in short order.

      Fans of cognitive boosters are well-acquainted with the nootropic compound, Huperzine A, a.k.a. Toothed Clubmoss. Huperzine inhibits acetylcholinesterase, the enzyme responsible for degrading acetylcholine in the body, thereby indirectly increasing circulating levels of this all-too-important neurotransmitter.[30]

      Huperzine also improves overall brain health, by preventing premature cell death by the neurotoxin glutamine. Additionally, it may be neurogenerative in helping create new brain cells.[31,32]

  • Psychostim Adder-All-In Energy Burst (500mg)

    • Green Tea (50% Caffeine)

      The many benefits of green tea are widely known by now. As such, it’s no surprise that they routinely show up in pre workouts and fat burners. Not only are they great for overall health, but also beneficial for increasing energy and fat-burning.[33,34]

      Whole leaf extracts have been clinically proven to work better than just EGCG alone.[35] Coupling it with caffeine further enhances the effects of the various polyphenolic compounds in green tea extracts.

    • Dicaffeine Malate

      Dicaffeine malate is a combination of caffeine anhydrous and malic acid that yields the same energy-boosting benefits as caffeine anhydrous but not quite as harsh.[36] Furthermore, the addition of malic acid helps offset some of the GI upset some often experience when consuming higher, more concentrated, amounts of caffeine.

    • Caffeine Anhydrous

      Caffeine needs very little introduction, or explanation, for that matter. You know it, you love it, and you use it regularly. It helps increase alertness, energy, and concentration in addition to physical performance.

      With so many more ingredients to go, we’re not going to waste time explaining any further. We just wished Rich would disclose how much total caffeine is included in Mentality.

    • Guarana Extract

      Guarana is typically seen in energy drinks, but packs quite a potent stim punch as it has 2x as much caffeine compared to coffee beans.

      Guarana is typically seen in energy drinks, but packs quite a potent stim punch as it has 2x as much caffeine compared to coffee beans.

      Regular users of energy drinks are quite familiar with guarana. It supplies approximately twice the amount of caffeine as coffee beans possess.[37] This further increases the stimulatory effects[38] you’ll get from the ingredients already mentioned as well as the others to come.

    • Yerba Mate Extract

      Most people get their caffeine fix from coffee or tea, but there’s another source of caffeine that’s starting to gain traction among the masses, yerba mate. It’s a species of the holly family.

      The really neat thing about yerba mate is that it combines the healthful polyphenols found in tea with the caffeinated punch of coffee. This is a great combo that is sure to have more research coming out on it in the near future.

    • Theobromine

      Theobromine comes from the cocoa plant and is often deemed as caffeine’s little brother. It lends that typical “feel-good” sensation when consumed, fans of dark chocolate know what we’re talking about.

      Much like caffeine, theobromine acts as a mild stimulant, but the energy derived from it is much smoother and longer lasting than it’s big brother.[39]

  • Lucid Focus Neurotransmission Blend (300mg)

    • Alpha GPC

      Alpha GPC is a choline-containing compound that boosts production of acetylcholine, a.k.a. the “learning neurotransmitter.”[40] Studies using it show notable improvements in mood, focus, and even “mind muscle connection.”

      Other studies using Alpha GPC show it can increase power, endurance, and post-workout Growth Hormone (GH) output.[41,42]

      Note: The Alpha-GPC ‘strength’ is not disclosed. This ingredient could be actual Alpha GPC or 50% Alpha GPC (thus making it half the undisclosed dose). Confirm with the manufacturer if concerned, and we will update this post if there is clarification.

    • Choline Bitartrate

      5%er Myka Dawn Clark

      5%er Myka Dawn Clark knows where to go for the ultimate boost in focus and attention boosters.

      Choline supplements are often used to increase production of acetylcholine in the body, a neurotransmitter heavily involved in learning and preventing the onset of alzheimer’s disease.[43] Higher choline intakes have also been associated with enhanced cognitive functioning, as well.

      However, choline bitartrate is one of the cheaper forms of choline supplements and usually requires higher doses to be effective as compared to more bioavailable forms like citicoline or alpha gpc.

    • DMAE

      DMAE is a choline-derivative that supports acetylcholine production in the body. This helps improve not only cognition, but memory as well. That’s not all though, DMAE helps offset cognitive decline by preventing the buildup of the “age pigment” in the brain.[44]

    • Citicoline

      Of all the various forms of choline supplements on the market, Citicoline is the most bioavailable form used in dietary supplements.[45]

      It helps to improve memory and the “mind-muscle” connection exercising, or doing anything else really.[46] Basically, when using citicoline, you’ll just be more cognizant (“with-it-ness”) of your surroundings.

  • Cerebral Shock Cognitive Igniter Blend (45mg)

    • N-Methyl Tyramine

      N-Methyltyramine (NMT) is mild beta-2 agonist in the body that triggers the “flight or fight” response. This leads to a slight boost in adrenaline production as well as mobilizes fatty acids for energy. Research into NMT demonstrates it’s roughly 1/140th as potent as adrenaline, which helps support the other energy boosters in Mentality.[47]

    • Higenamine HCl


      Higenamine activates beta-2 adrenoreceptors nearly as well as synephrine, but has less side effects, as shown by the studies cited to the left

      Higenamine is another beta adrenergic like our previous ingredient. Often times, it’s deemed a “weaker ephedrine” which isn’t allowed in sports supplements anymore.[48]

      Just like NMT, higenamine increases production of noradrenaline, which triggers a chain reaction stimulating the “fight or flight” response in the body. The result of these reaction is heightened focus, better concentration, and mobilization of stored fat for use as energy.

    • Vinpocetine

      Vinpocetine is a periwinkle plant extract promoted as a focus enhancer. This stems from a collection of studies demonstrating improvements in short-term memory after supplementation in patients with cerebral impairments.[49]

      While there’s very little published in terms of memory enhancement or concentration in humans, the early results are rather interesting.


5% Jug

PS: Don’t forget your 5% jug at home!

To get the mental edge you need to be sharp on all your daily tasks, take one serving (3 capsules) in the morning with food. A second serving may be taken later in the day if needed.

Honestly though, it’s best to start with 2 capsules to assess dose – you can always take a third one later on in the day.


Mentality contains just about everything you’d want in a brain-boosting product. The only problem is that we have no idea how much of any of the ingredients are included. Another thing to consider is the different MOA’s of all the ingredients and whether or not any of them counteract the effects of each other resulting in not much benefit at all.

We’re not at all surprised to see this. If Rich had CREA-TEN, it was only a matter of time before he did something similar with focus boosters and stimulants!!

So if you’re having trouble focusing and looking for something to try to increase productivity and alertness, Mentality contains a wide host of ingredients to help you stay on point and get more work done.

Rich Piana 5% Nutrition Mentality - Deals and Price Drop Alerts

Get Price Alerts

No spam, no scams.

Disclosure: PricePlow relies on pricing from stores with which we have a business relationship. We work hard to keep pricing current, but you may find a better offer.

Posts are sponsored in part by the retailers and/or brands listed on this page.

About the Author: Mike Roberto

Mike Roberto

Mike Roberto is a research scientist and water sports athlete who founded PricePlow. He is an n=1 diet experimenter with extensive experience in supplementation and dietary modification, whose personal expertise stems from several experiments done on himself while sharing lab tests.

Mike's goal is to bridge the gap between nutritional research scientists and non-academics who seek to better their health in a system that has catastrophically failed the public.

No Comments | Posted in , | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , .


  1. Deijen JB, Orlebeke JF; Effect of tyrosine on cognitive function and blood pressure under stress . Brain Res Bull. (1994)
  2. Dollins AB, et al; L-tyrosine ameliorates some effects of lower body negative pressure stress . Physiol Behav. (1995)
  3. Reay JL, Scholey AB, Kennedy DO; Panax ginseng (G115) improves aspects of working memory performance and subjective ratings of calmness in healthy young adults . Hum Psychopharmacol. (2010)
  4. Attele AS, et al; Antidiabetic effects of Panax ginseng berry extract and the identification of an effective component . Diabetes. (2002)
  5. Reay JL, Kennedy DO, Scholey AB; Single doses of Panax ginseng (G115) reduce blood glucose levels and improve cognitive performance during sustained mental activity . J Psychopharmacol. (2005)
  6. Khanum F., et. al.; Comprehensive Reviews in Food Science and Food Safety; “Rhodiola rosea: A versatile Adaptogen;” 2005
  7. Shevtsov VA, et al; Phytomedicine; “A randomized trial of two different doses of Rhodiola rosea extract versus placebo and control of capacity for mental work;” 2003
  9. Chrubasik JE, Roufogalis BD, Chrubasik S. Evidence of effectiveness of herbal anti-inflammatory drugs in the treatment of painful osteoarthritis and chronic low back pain.Phytother Res. 2007 Jul;21(7):675-83. Review
  10. Mahdi, JG, et. al; “The historical analysis of aspirin discovery, its relation to the willow tree and antiproliferative and anticancer potential“; Cell Proliferation; April 2006
  11. G D X, et al; Alpha-lipoic acid improves endothelial dysfunction in patients with subclinical hypothyroidism . Exp Clin Endocrinol Diabetes. (2010)
  12. Vermeulen, RC, et. al; “Exploratory open label, randomized study of acetyl- and propionylcarnitine in chronic fatigue syndrome“; Psychosomatic Medicine; March-April 2004
  13. Hongu, N, et. al; “Carnitine and choline supplementation with exercise alter carnitine profiles, biochemical markers of fat metabolism and serum leptin concentration in healthy women“; The Journal of Nutrition; January 2003
  14. Jana U, Sur TK, Maity LN, Debnath PK, Bhattacharyya D. A clinical study on the management of generalized anxiety disorder with Centella asiatica. Nepal Med Coll J. 2010 Mar;12(1):8-11
  15. University of Maryland Medical Center; “Gingko Biloba;” Updated May 2013
  16. NYU Langone Medical Center; “Enhancing Memory and Mental Function;” Updated August 2013
  17. National Institutes of Health; “Gingko;” Updated August 2013
  18. Sierpina V., et al.; American Family Physician; “Gingko Biloba;” September 2003
  19. Itil TM., et al.; Psychopharmacology Bulletin; “The pharmacological effects of ginkgo biloba, a plant extract, on the brain of dementia patients in comparison with tacrine;” 1998
  20. Wang, H; Effects of catechin enriched green tea on body composition.; Unilever R&D; 2010
  22. Einat H, et al; The role of the extracellular signal-regulated kinase signaling pathway in mood modulation . J Neurosci. (2003)
  23. Joseph JA, et al; Cellular and behavioral effects of stilbene resveratrol analogues: implications for reducing the deleterious effects of aging . J Agric Food Chem. (2008)
  24. Bettendorff L, et al; Injection of sulbutiamine induces an increase in thiamine triphosphate in rat tissues . Biochem Pharmacol. (1990)
  27. Giesbrecht, Timo, et al; “The combination of L-theanine and caffeine improves cognitive performance and increases subjective alertness”; Nutritional Neuroscience; 2010
  28. Kimura K, et al. L-Theanine reduces psychological and physiological stress responses. Biol Psychol. (2007)
  29. Owen GN, et al. The combined effects of L-theanine and caffeine on cognitive performance and mood. Nutr Neurosci. (2008)
  30. Zhao, Q; Effects of huperzine A on acetylcholinesterase isoforms in vitro: comparison with tacrine, donepezil, rivastigmine and physostigmine.; State Key Laboratory of Drug Research, Shanghai Institute of Materia Medica, Shanghai Institutes for Biological Sciences, Chinese Academy of Sciences; 2002
  33. Maki, K; Green tea catechin consumption enhances exercise-induced abdominal fat loss in overweight and obese adults.; Provident Clinical Research; 2009
  34. Hursel, R; The effects of green tea on weight loss and weight maintenance: a meta-analysis.; Department of Human Biology, Nutrition and Toxicology Research Institute Maastricht (NUTRIM) Maastricht University; 2009
  35. Furuyashiki, T; Tea catechin suppresses adipocyte differentiation accompanied by down-regulation of PPARgamma2 and C/EBPalpha in 3T3-L1 cells.; Department of Biofunctional Chemistry, Graduate School of Science and Technology, Kobe University; 2004
  37. Lima WP, et al; Lipid metabolism in trained rats: effect of guarana (Paullinia cupana Mart.) supplementation . Clin Nutr. (2005)A quantitative method for the analysis of xanthine alkaloids in Paullinia cupana (guarana) by capillary column gas chromatography
  38. Heckman MA, Weil J, Gonzalez de Mejia E; Caffeine (1, 3, 7-trimethylxanthine) in foods: a comprehensive review on consumption, functionality, safety, and regulatory matters . J Food Sci. (2010)
  40. Acute supplementation with alpha-glycerylphosphorylcholine augments growth hormone response to, and peak force production during, resistance exercise.
  41. Alpha-Glycerylphosphorylcholine administration increases the GH responses to GHRH of young and elderly subjects.
  42. Effect of L-alpha-glyceryl-phosphorylcholine on amnesia caused by scopolamine.
  44. Nagy I, Nagy K; On the role of cross-linking of cellular proteins in aging . Mech Ageing Dev. (1980)
  49. Doxiderol; “Vinpocetine;” Retrieved February 2014

Comments and Discussion (Powered by the PricePlow Forum)