Vitamin B-12 (Tag Archives)
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The Science of Vitamin B12: HTBA's MecobalActive Clinical Study Deep Dive | Episode #196
Vitamin B12 is essential for energy production, nervous system function, and overall metabolic health, but not all B12 forms deliver equal bioavailability or stability. In Episode #196 of the PricePlow Podcast, we welcome back HTBA (HealthTech BioActives) for a comprehensive deep dive into the science behind their MecobalActive methylcobalamin ingredient and the groundbreaking clinical […]
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C4 Energy Shots: Shoot Your Shot with 200mg Caffeine in a Pocket-Sized Bottle
Remember when Nutrabolt launched C4 Shot Rocks on April Fools' Day 2019? The candy-style pre-workout was real, and it was glorious. Now, C4's back with another compact format that's no joke: C4 Energy Shots.
These 2-ounce bottles pack 200mg of caffeine alongside CarnoSyn beta-alanine and BetaPower betaine anhydrous in a 3.45g performance blend. That's […]
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Seeking Health × MecobalActive: Defining the New Standard for Methylation and Performance
In the world of functional health, the gap between "adequate" and "optimal" is massive. Most standard multivitamins aim for adequacy, providing just enough nutrients to prevent issues from deficiency. But for the modern consumer dealing with genetic variations, environmental stressors, and high performance demands, avoiding deficiency isn't the actual goal. Optimization is.
Seeking […]
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Ajinomoto Launches Solein®-Powered Dairy-Free Coffee in Singapore Under Atlr.72™ Brand
Japanese food giant continues expanding product portfolio with air-based protein from Solar Foods
Ajinomoto, the Japanese food manufacturing giant, has launched GRe:en Drop Coffee, a dairy-free iced latte featuring Solein® protein from Finnish company Solar Foods. The new beverage marks Ajinomoto's continued expansion of its sustainable food brand Atlr.72™ and represents the […]
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MuscleTech EFF'N Hydrate: Effervescent Hydration Technology with Senactiv
After an early summer tease on the PricePlow Podcast, MuscleTech has launched EFF'N Hydrate, bringing effervescent bead technology to sports nutrition hydration in a format that transforms the supplement experience. This is the hydration entry in MuscleTech's new EFF'N line, which includes EFF'N Energy and EFF'N Cut, all built around quick-dissolve […]
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C4 Ultimate Energy x Godzilla: Sour Blue Razzilla Brings Monster-Sized Caffeine to Godzilla Day
Hot on the heels of C4 Energy's Cereal Killer launch, Nutrabolt is closing out 2025 with another massive collaboration. This time, they're partnering with one of cinema's most iconic franchises: Godzilla.
Launched on Godzilla Day (November 3, 2025), the new C4 Ultimate Energy x Godzilla delivers 300 milligrams of caffeine in a limited-edition […]
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The Living Technology Inside Solein®: How Ancient Microbes Become Complete Protein
In our previous deep dive into Solein®'s production technology, we explored the impressive industrial hardware that makes protein from air possible: the gas fermentation bioreactors, the water electrolysis systems, and the precision engineering of Factory 01. But that article only told half the story.
While the industrial technology does deserve attention, there's another form of […]
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HTBA's MecobalActive B12 For Foods, Beverage, and Supplements | Episode #188
For Episode #188 of the PricePlow Podcast, we welcome Edwin Gonzalez, Functional Health Sales Manager at Health Tech Bio Actives (HTBA), alongside Michael Alfaro from Master Foods Lab. This episode marks a milestone collaboration: putting cutting-edge vitamin B12 science into functional foods that consumers can actually feel working.
Edwin introduces MecobalActive[…]
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See Protein From Air Come to Life: Solar Foods Showcases Solein® Concepts at SupplySide Global 2025
Taste the future of protein production, and learn more in our podcast discussion and informative articles:
When we sat down with Solar Foods' team at IFT First on Episode #175 of the PricePlow Podcast, we explored one of the most revolutionary breakthroughs in supplement science: Solein®, a complete protein literally made from air. […]
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MecobalActive: Health Tech BioActives' Next-Generation Methylcobalamin Opens New Dimension in Performance
For decades, vitamin B12 supplementation followed a simple script: identify deficiency, correct deficiency, move on. But modern consumers aren't waiting for deficiency symptoms to take action. With 61% declaring themselves self-sufficient when it comes to health decisions, today's wellness-focused individuals prioritize mental clarity, sustained energy, and peak performance over reactive health management.[1]
When B12 Stops[…]Continue Reading →
