Caffeine (Tag Archives)

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Caffeine

Roundhouse Provisions Cognitive Warrior: Remembering Chuck Norris and His Cognizin-Powered Brain Health Legacy

Roundhouse Provisions Cognitive Warrior: Remembering Chuck Norris and His Cognizin-Powered Brain Health Legacy

The late Chuck Norris doesn't need much introduction. The Karate World Champion, U.S. Air Force veteran, and iconic action star built a brand around the idea that preparation is everything. Roundhouse Provisions takes that philosophy into everyday health, with products built for people who want to stay strong and ready no matter the situation. The […]
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Tactical Nutrition Using PLT Health and CellFlo6® with Chris Lobb and Brett Bernier | Episode #212

Chris Lobb and Brett Bernier of PLT Health Solutions discuss tactical nutrition, CellFlo6, and zümXR on the PricePlow Podcast

Episode #212 of the PricePlow Podcast covers tactical nutrition from two perspectives that rarely share a microphone: the soldier who tested an ingredient in active combat and the scientist who helped commercialize it.

Retired Green Beret Chris Lobb, who served nearly 13 years in the Army with a decade in special operations (including five […]
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POW! Energy Drink: Cognizin®-Powered Clean Energy with a Comic Twist

POW! Energy Drink: Cognizin®-Powered Clean Energy with a Comic Twist

Austin's Functional Fuel Co. is entering the RTD energy space with POW! Energy Drink, a zero-sugar, 5-calorie can built around focus and clean energy. The formula leads with 250mg of Cognizin® citicoline alongside 200mg caffeine and 200mg L-theanine, a triple-threat combination that's become a recognizable stack in the better-for-you energy category.

Citicoline has […]
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PLT Health Solutions Heads to Natural Products Expo West 2026 with New Joint Ingredient, Zynamite S Data, and a Full Experience Zone

PLT Health Solutions Heads to Natural Products Expo West 2026 with New Joint Ingredient, Zynamite S Data, and a Full Experience Zone

Natural Products Expo West runs March 3-6 in Anaheim, CA, and PLT Health Solutions is bringing a stacked lineup to Booth #3005. The ingredient supplier is debuting a brand-new clinically studied joint health ingredient, spotlighting the expanded Zynamite S story, and rolling out its full beverage-friendly energy and cognitive portfolios... and it's all available […]
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Tom Reilly on VMI Sports, PEZ Collab, and Two Mystery Canned Beverages | Episode #205

Tom Reilly, president of VMI Sports, on the PricePlow Podcast Episode 205 discussing distribution, grocery retail strategy, PEZ collaboration, and new canned beverage launches.

Tom Reilly, president of VMI Sports, brings a perspective from all over the industry, and he's got a lot of educational things to say. Two decades spent at GNC, then in natural food distribution at UNFI, and eventually as a purchasing director and director at Lone Star Distribution gave him an […]
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Beyond Caffeine: How NNB Nutrition's Four Need States Framework Solves Energy's Real Problems

Beyond Caffeine: How NNB Nutrition's Four Need States Framework Solves Energy's Real Problems

Most energy drinks fail because they address only one problem: the immediate need for stimulation. A consumer reaches for an energy drink at 2PM feeling drained, unfocused, and overwhelmed. Thirty minutes later, they're buzzing with nervous energy but still can't concentrate, still feel stressed, and now they're jittery. By 4PM, they crash harder than before.[…]
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NNB Nutrition Accelerates Beverage Innovation with Low-Dose, Precision-Fermented Ingredients

NNB Nutrition Accelerates Beverage Innovation with Low-Dose, Precision-Fermented Ingredients

As the functional beverage market continues its explosive growth, NNB Nutrition furthers its positioning at the forefront of ingredient innovation with a strategic focus on beverage-stable, precision-fermented compounds that deliver clinical benefits at lower doses.

Building on the momentum from their OnSwitch energy drink concept debut and the recently announced 2026 ingredient launches, NNB's beverage-first […]
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C4 Energy Shots: Shoot Your Shot with 200mg Caffeine in a Pocket-Sized Bottle

C4 Energy Shots: Shoot Your Shot with 200mg Caffeine in a Pocket-Sized Bottle

Remember when Nutrabolt launched C4 Shot Rocks on April Fools' Day 2019? The candy-style pre-workout was real, and it was glorious. Now, C4's back with another compact format that's no joke: C4 Energy Shots.

These 2-ounce bottles pack 200mg of caffeine alongside CarnoSyn beta-alanine and BetaPower betaine anhydrous in a 3.45g performance blend. That's […]
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New Year, New Focus: A 2026 Alternative to Nicotine and Caffeine Using Ultra Focus Pouches with enfinity

New Year, New Focus: A 2026 Alternative to Nicotine and Caffeine Using Ultra Focus Pouches with enfinity

January remains the month when good intentions collide with stubborn habits. The fitness industry sees gym memberships spike, meal prep companies run their biggest promotions, and millions of people vow that this year will be different. Among the most common resolutions: breaking free from stimulant dependencies that have quietly taken over daily life.

For many, […]
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Slow vs. Fast Caffeine Metabolizers: How enfinity Paraxanthine Solves the Problem

Slow vs. Fast Caffeine Metabolizers: How enfinity Paraxanthine Solves the Problem

Every January, millions of people resolve to cut back on caffeine. They're tired of the jitters, the afternoon crashes, and the 3AM ceiling-staring sessions after drinking coffee, pre-workout, or an energy drink too late. Yet most will fail within weeks, because caffeine itself may not be the real culprit.

Skirting the Caffeine Challenge for Slow[…]
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