Caffeine (Tag Archives)

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Caffeine

Beyond the Pill: Glanbia's Case for Supplements People Actually Keep Taking

Beyond the Pill: Glanbia's Case for Supplements People Actually Keep Taking

Every supplement brand obsesses over what goes into the bottle. Far fewer think hard enough about whether customers will still be opening or repurchasing it months later.

That second question is where routines fall apart. In Glanbia's consumer research, 1 in 10 people who stopped taking supplements said "boredom" was the reason. Mintel data in […] Continue Reading →

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Applied Food Sciences at SupplySide Global 2026: Natural Caffeine and More at Booth 5730

Applied Food Sciences at SupplySide Global 2026: Natural Caffeine and More at Booth 5730

Applied Food Sciences is a Silver Sponsor of SupplySide Global 2026. Stop by Booth 5730 in Bayside C from October 28 to 30 to talk PurCaf®, AmaTea® Max, Oligen®, and the new PurTea® family.

SupplySide Global's expo hall opens Wednesday, October 28 at Mandalay Bay in Las Vegas, and for the first time, it […] Continue Reading →

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MuscleTech Creatine Line: Creatine + Hydration, Energy, and HMB in a Cleaner Lineup

MuscleTech Creatine Line: Creatine + Hydration, Energy, and HMB in a Cleaner Lineup

Creatine has outgrown the bodybuilding aisle. Runners, hybrid athletes, busy professionals, women from all walks of life, and people who'd never call themselves gym rats now take it daily. Yet, most creatine still looks like it was designed for a bodybuilding stage. MuscleTech, the brand behind classic heavy-hitters like Cell-Tech, is taking a new […] Continue Reading →

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AmaTea Max: A Patented Guayusa Extract From Applied Food Sciences for Smoother Energy

AmaTea Max: A Patented Guayusa Extract From Applied Food Sciences for Smoother Energy

Applied Food Sciences (AFS) has built two of its flagship ingredients around the same basic pitch: natural caffeine sources that give formulators a superior alternative to synthetic caffeine anhydrous, providing a smoother option for users who report jitters at higher doses. We've already covered the first of those ingredients, PurCaf® (AFS's green coffee bean-derived caffeine […] Continue Reading →

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Applied Nutrition Brings Sour Patch Kids Back to GNC in ABE Energy and Pre-Workout

Applied Nutrition Brings Sour Patch Kids Back to GNC in ABE Energy and Pre-Workout

Applied Nutrition's USA-based ABE lineup is bringing one of the category's most requested flavor collaborations back to shelves. Sour Patch Kids is returning across ABE Performance Energy Drink and ABE Pre-Workout, with Creatine + Peptides joining the collection too. The whole lineup lands at GNC, available September 1.

Sour Patch Kids Returns to Supplements Thanks[…] Continue Reading →
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Jüced Energy Gummies: Cognizin® Citicoline Anchors a Smoother Formula

Jüced Energy Gummies: Cognizin® Citicoline Anchors a Smoother Formula

Jüced Energy Gummies bring a chewable spin to the pre-workout category, positioned by the brand as "pre-anything" energy rather than a training-specific product. Each daily pack provides 75mg of caffeine, Cognizin® Citicoline, L-Theanine, and high-dose B vitamins in a peach-flavored gummy instead of a powder and shaker cup. The formula is sponsored by Kyowa Hakko, […] Continue Reading →

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Why Smart Brands Turn to Natural Caffeine Sources Like PurCaf®

Why Smart Brands Turn to Natural Caffeine Sources Like PurCaf®

When Conor McGregor's team built MAC Energy, they had every incentive to cut corners on caffeine. Synthetic caffeine anhydrous costs a fraction of the botanical alternative, and most energy drink drinkers can't tell the difference by taste alone. But that's not how you win.

Instead, the energy drink's formula stacks three separately branded, research-referenced […] Continue Reading →

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Cyclone Pods Focus Pouches: 50mg Guarana Caffeine + Five Adaptogens in a Nicotine-Free Pouch

Cyclone Pods Focus Pouches: 50mg Guarana Caffeine + Five Adaptogens in a Nicotine-Free Pouch

Cyclone Pods is one of the original and most-established nicotine-free brands, and they're entering the caffeine pouch category with an emphasis on the nootropic angle. Based in Santa Monica, California, the company launched Cyclone Pods Focus Pouches as a nicotine-free, tobacco-free oral pouch combining 50mg of guarana-sourced caffeine with a five-ingredient adaptogen and functional mushroom […] Continue Reading →

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Core Nutritionals BURN: Thermogenic Fat Burning Powder with Punch

Core Nutritionals BURN: Thermogenic Fat Burning Powder with Punch

Fat loss supplements often collapse to a single premise: "stimulants drive thermogenesis, so more stimulants means more fat loss". Not so fast, and not always so smart! The Core Nutritionals BURN fat burning drink mix does have 200mg caffeine per serving, but also uses trademarked and patented ingredients to address every major metabolic pathway involved […] Continue Reading →

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ICON Focus Gum: Liquid-Core enfinity Paraxanthine in a Chewable Supplement

ICON Focus Gum: Liquid-Core enfinity Paraxanthine in a Chewable Supplement

When TSI Group's enfinity® paraxanthine started showing up in energy drinks, pre-workouts, and even nicotine-free focus pouches, it was clear the ingredient had legs beyond the standard capsule format. And now it's landed in gum! Specifically, inside a novel new gum's liquid core:

ICON™ Focus Gum is a nootropic chewing gum from Icon Formulation that […] Continue Reading →

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