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Magnum Nutraceuticals NEKTR: A Premium, Natural Greens Formula (Now in New Passionfruit Flavor!)

Magnum Nutraceuticals NEKTR: A Premium, Natural Greens Formula (Now in New Passionfruit Flavor!)

In late 2024, Magnum Nutraceuticals continues to impress with their naturally-flavored and naturally-sweetened greens formula, NEKTR. The Canadian-based supplement manufacturer (whose CEO Bill Russell recently joined Episode #151 of the PricePlow Podcast to discuss their global expansion) has developed a comprehensive greens supplement that contains an impressive 55 fruits and vegetables to support overall […]
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ProSupps Infinite Pre-Workout: Moderate on Caffeine, Big on Everything Else

ProSupps Infinite Pre-Workout: Moderate on Caffeine, But Big on Everything Else

ProSupps is a brand that has earned a reputation for novel and exciting formulas. They’re not afraid of pushing the envelope and using new, promising ingredients in their supplements. After all, the brand targets the serious athlete, and the serious athlete needs to find an edge beyond what everyone else is doing.

We’ve covered a […]
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EndoFlo: Enhancing Vascular Health, Pumps, and Workout Performance

Aura Scientific's EndoFlo

In May of this year, we announced the formation of a new ingredient developer named Aura Scientific, who introduced four novel ingredients:

NeuroRush (coffee fruit extract for mood and focus) EndoFlo (blend for blood flow and athletic performance) CapsiBurn (red pepper extract encapsulated in CLA) ProtoTest (DHEA/testosterone booster with protodioscin)

A few cutting-edge brands […]
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ProSupps JEKYLL: New 2024 Low-Stim Pre-Workout with EndoFlo, NeuroRush, and enfinity

ProSupps Jekyll

Some brands stick to the basics. They build their products on the backs of established ingredients. That’s fine for some, but in order to keep the industry moving forwards, we need brands that are willing to pioneer promising new ingredients – ones that can change the landscape of the industry as we know it.

One […]
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Aura Scientific: Novel Ingredient Developer Introduces 4 New Ingredients

Aura Scientific

Every few years, a new company comes around and turns the dietary supplement industry on its head. Sometimes it’s a brand like GHOST (2016), a novel ingredient developer like NNB Nutrition (2019), or an athlete partnership like Chris Bumstead at Raw Nutrition (2021).

PricePlow was on the ground floor covering the above three, and we’re […]
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The Rock’s Setria-Boosted Pre-Workout: ZOA+ Max Performance Pre!

ZOA+ Maximum Performance Pre Workout

CAN YOU SMELL…WHAT ZOA…IS COOKING?

In the realm of fitness, there are icons, and then there’s Dwayne “The Rock” Johnson. Beyond his Hollywood fame, The Rock’s been venturing into active nutrition through ZOA, a sports supplement and energy drink brand originally launched in 2021 with a positive lifestyle team of founders that includes […]
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Formulator’s Corner #07: Armada Nutrition’s Arnold Sports Festival Nootropic

NNB Armada Nutrition Arnold Sports Festival Brain Health

Over the past several months, we’ve created some unique hypothetical world-class supplements in our Formulator’s Corner series. However, today’s formulation actually came to life for a limited amount of time.

About those bottles floating around the 2022 Arnold Sports Festival…

If you weren’t at the 2022 Arnold Sports Festival, you really missed out – Armada […]
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Upgrade Your Mentality with 5% Nutrition’s Mentality Nootropic

5% Nutrition Mentality Nootropic

In the worldview of legendary bodybuilder Rich Piana, only 5% of the planet has the drive, determination, and discipline to truly fulfill their dreams. It was for the sake of this 5% that he founded 5% Nutrition. Piana wanted to produce supplements of the highest efficacy and purity for that driven 5% to use […]
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Inspired Nutra Greens: Built for Great Feels, Focus, and FLAVOR

Inspired Nutraceuticals Greens

When looking at hot trends, it’s always interesting to go back in time to when that trend began to see who was behind it all. When you do that in the sports supplement industry, you’ll often see some familiar faces time and time again.

One massive trend seen in the supplement industry since 2020 is […]
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Animal Greens: Greens Superfood Supplement in Pills

Animal Greens Barbell

Universal Nutrition just launched Animal Greens at the end of October, a nutrient-rich supplement containing phytonutrients, antioxidants, prebiotics, digestive enzymes, and adaptogens. This immune-system bolstering powder piggy-backs off of a recent release by Universal in the same category: Animal Immune Pak. Both supplements mark an effort by the company to expand its health and wellness […]
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