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Brew Shockalaka Expands Nationwide with Major Fitness Chain Wins

Brew Shockalaka Expands Nationwide with Major Fitness Chain Wins

Brew Shockalaka, the zero-sugar nootropic coffee that's disrupting the RTD beverage space, is accelerating its fitness channel expansion with new partnerships at Onelife Fitness, The Edge Fitness Clubs, and Fitness Connection. These distribution wins put the brand's three dessert-inspired flavors in front of gym-goers across the Mid-Atlantic, Northeast, and key markets […]
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Slow vs. Fast Caffeine Metabolizers: How enfinity Paraxanthine Solves the Problem

Slow vs. Fast Caffeine Metabolizers: How enfinity Paraxanthine Solves the Problem

Every January, millions of people resolve to cut back on caffeine. They're tired of the jitters, the afternoon crashes, and the 3AM ceiling-staring sessions after drinking coffee, pre-workout, or an energy drink too late. Yet most will fail within weeks, because caffeine itself may not be the real culprit.

Skirting the Caffeine Challenge for Slow[…]
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Beyond the Bean: How Brew Shockalaka Uses The Coffee Fruit Other Brands Throw Away

Beyond the Bean: How Brew Shockalaka Uses The Coffee Fruit Other Brands Throw Away

The ready-to-drink coffee market hit $33 billion in 2022 and is projected to reach $53.5 billion by 2032. Walk into any convenience store and you'll find dozens of options: Starbucks Frappuccinos, bottled lattes, cold brew cans, and energy coffee hybrids. Most follow the same playbook: brewed coffee, milk or cream, sweeteners, and maybe some B […]
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Brew Shockalaka Ingredients: The Science Behind the Zero-Sugar Coffee Nootropic Revolution

Brew Shockalaka Ingredients: The Science Behind the Zero-Sugar Coffee Nootropic Revolution

When Max Fairchild partnered with industry legend Chuck Letchman to create Brew Shockalaka, they didn't just make another RTD coffee alternative -- they engineered a complete cognitive enhancement system from the ground up. The result? A zero-sugar, dairy-free functional beverage that delivers 1000mg of clinically-studied nootropics alongside smooth, sustained energy that conventional coffee simply […]
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Formulator's Corner #20: Menopause Brain Fog Formula - Memo-Q Meets Functional Chocolate

Formulator's Corner #20: Menopause Brain Fog Formula - Memo-Q Meets Functional Chocolate

In today's installment of our Formulator's Corner Series, we create a hypothetical functional chocolate supplement specifically designed for women navigating menopause-related cognitive challenges. Will a forward-thinking brand bring this science-backed indulgence to market?

The Silent Struggle: When Brain Fog Clouds the Best Years

Menopause is a universal transition, yet its cognitive effects remain underrecognized and […]
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Brew Shockalaka: Zero Sugar Nootropic Coffee Beverage That Makes $7 Lattes Obsolete

Brew Shockalaka: Zero Sugar Nootropic Coffee Beverage That Makes $7 Lattes Obsolete

When PricePlow's long-time friend Max Fairchild reached out about his new venture, we knew something special was brewing. Max, who first appeared on PricePlow's YouTube channel back in February 2018, has partnered with industry legend Chuck Letchman to create what might be the most disruptive entry in the RTD coffee alternative space we've seen: […]
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Morphogen Nutrition Launches New ALPHAGEN and VOLUGEN: The Ultimate Pre-Workout Duo

Morphogen Nutrition Launches New ALPHAGEN and VOLUGEN: The Ultimate Pre-Workout Duo

Morphogen Nutrition has recently redesigned their flagship pre-workout lineup with the launch of the new ALPHAGEN and VOLUGEN formulas. These aren't just minor tweaks - both products have received major upgrades that position them as serious contenders in the high-end pre-workout space.

Founded by Ben Hartman, Morphogen Nutrition has built a reputation for uncompromising […]
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Ghost Legend: The Pre-Workout of Legends - V4 Makes a Statement

Ghost Legend V4 is Live!

Ghost Lifestyle entered the sports nutrition industry in 2016 and one of the first products they released was Ghost Legend, their legendary stimulant-based pre-workout supplement. With an eye-catching label featuring custom graffiti and transparent ingredient listing, that first version took the entire world by storm -- and the storm hasn't let up since.

Over […]
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Podium Nutrition FUSE 2025: Performance Pre-Workout Takes a New Twist

Podium Nutrition FUSE 2025: Performance Pre-Workout Takes a New Twist

Every year, we see supplement brands come and go... but we don't always see single brands commit to annual innovation with their own products. Yet that's exactly what Podium Nutrition is doing with the launch of their new FUSE 2025 Pre-Workout, which we're proud to announce today.

This isn't just another formula update; […]
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Musclesport Pre Lean: A Thermogenic Pre-Workout Revolution

Musclesport Pre Lean: A Thermogenic Pre-Workout Revolution

Musclesport, the brand that revolutionized protein powders with their Lean Whey series, is ready to shake up their pre-workout menu with Pre Lean - a comprehensive thermogenic pre-workout supplement launching at the 2025 Arnold Sports Festival.

Pre Lean combines intense training support with advanced fat-metabolizing ingredients -- a solid parallel to the Lean Whey […]
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