For Episode #186 of the PricePlow Podcast, we welcome back Marc Lobliner, who returns with major news: he's now President of Ketone Labs. Marc brings his signature energy and bold predictions to discuss why he believes goBHB will become bigger than creatine in the supplement industry.
Marc Lobliner, President of Ketone Labs, joins the PricePlow Podcast to explain why goBHB will become bigger than creatine, discussing applications from concussion protocols to evening pre-workouts on Episode #186.
Since we last formally spoke with Marc on the podcast in October 2021 (Episode #053), he's not just launching products like the Outright Bar, but is taking the helm at Ketone Labs. This isn't just another business venture for Marc -- he's calling goBHB a "transformative ingredient" that will change everything from athletic performance to concussion prevention to overall health.
Marc discusses the real-world applications he's implementing, including concussion protocols for his own kids in football and wrestling, the differences between D-BHB and L-BHB isomers, and why he believes healthier individuals experience more pronounced effects from ketone supplementation. He also shares candid insights about product development timelines, legal challenges in the supplement industry (including those infamous Prop 65 warnings), and his vision for making goBHB as ubiquitous as creatine.
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https://blog.priceplow.com/podcast/marc-lobliner-gobhb-186
Video: Marc Lobliner on goBHB, Ketone Labs, and the Future of Supplements
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Detailed Show Notes with Marc
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0:00 - Welcome Back, Marc "The Machine" Lobliner
The episode opens with introductions as Mike welcomes Marc back to the podcast. It's been several years since Marc formally appeared on the show, and there's major news to discuss. Marc is now President of Ketone Labs, parent company of Real Ketones, Vault Energy, and other brands focused on goBHB, the patented exogenous BHB dietary supplement ingredient.
Marc makes a bold declaration right out of the gate: "goBHB is gonna be bigger than creatine." He's not speaking hyperbolically, Marc genuinely believes this ingredient has transformative potential beyond just performance enhancement. The applications extend to concussions in football, overall health markers, and uses that go far beyond the ketogenic diet craze that initially popularized BHB products.
Marc's business partner at Ketone Labs is Gary Millet, whom we interviewed for Episode #138. Together with co-founder Rob Rogers (Episode #131), they're positioning goBHB as the next major breakthrough ingredient in the supplement industry.
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2:00 - Balancing Multiple Ventures
Before diving deep into Ketone Labs, Marc clarifies his current business portfolio. He remains Chief Marketing Officer of Tiger Fitness and continues his involvement with Ambrosia Collective as a founding partner and consultant. He also helped formulate Nulla, the protein bar brand launched for CleanForm Nutrition with Mike Cernovich, though that's Cernovich's primary venture.
Marc emphasizes his commitment to all his projects, stating, "I actually take care of my children. I'm not going to just have a baby and leave it." Despite adding the Ketone Labs presidency to his plate, he hasn't sacrificed work on his other ventures, he simply doesn't believe people use their time efficiently enough.
His history with BHB actually dates back to the now-discontinued Ambrosia's Ritual AM, a product designed to be added to coffee as an alternative to the bulletproof coffee trend of the mid-2010s. That formula contained four grams of BHB combined with MCTs and Velositol, flavored to support delicious coffee. Marc notes, "You can flavor them. They taste delicious if you know how to flavor them", pushing back against the common complaint that BHB products taste terrible.
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5:45 - Concussion Protocols for Young Athletes
Marc gets personal discussing his real-world application of BHB for concussion protection. With sons involved in football and wrestling, he's implemented a proactive concussion protocol that he believes every parent should consider for kids in high-contact sports. The science behind this is covered in our article, "The Case for Ketone Supplementation in Contact Sports: A Game-Changer for Brain Protection".
Research suggests ketones may provide crucial brain protection in contact sports. goBHB supplementation offers an alternative energy source when glucose metabolism is impaired after impact. Could this be the next frontier in athlete brain safety?
The challenge with concussion research, Marc notes with characteristic humor, is that "people consider it unethical to give human beings concussions." Most studies therefore rely on animal models or anecdotal evidence. But the science behind why BHB helps with concussions is straightforward: when you get a concussion, your brain temporarily loses its ability to utilize glucose as fuel. BHB provides an alternative energy source that allows the brain to continue functioning and recovering.
Marc shares a specific example from his son's football team. A player suffered a concussion during a hitting drill. Marc advised the mother to immediately start the player on 20 grams of BHB daily for the first five days, then taper to 10 grams. The result? The player passed concussion protocol after just three days—remarkably fast for concussion recovery.
For his own children, Marc implements a preventative protocol: 10 grams of BHB before every practice and event. If a concussion does occur, he immediately ramps up to above 20 grams per day to support recovery.
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8:45 - Safety Profile: No LD50 for BHB
Marc explains one of the most compelling safety features of BHB: there's no established LD50 (lethal dose for 50% of test subjects). This is because BHB is bio-identical to what your body naturally produces. When you're born and living off breast milk, you're essentially living off ketones.
He contrasts this with pre-ketone compounds like 1,3-Butanediol, where recent studies had to be stopped because the rats kept dying. The LD50 for one three butanediol is concerning, whereas you can't overdose on BHB because it's a natural compound your body already produces and metabolizes.
New unpublished preclinical data shows that 1,3-butanediol is a net ATP consumer in the liver, as opposed to free acid BHB and MCT which are ATP (energy) producers.[1] This sheds a whole new light on the BHB vs. Ketone Esters.
This safety profile makes BHB particularly attractive for widespread supplementation across different demographics, from elite athletes to children in youth sports to older adults seeking cognitive support.
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10:00 - The One Three Butanediol Problem
Marc dives deeper into the issues with 1,3-Butanediol, the ketone precursor found in products like Ketone-IQ. While he acknowledges their marketing is "fantastic" and "brilliant" (calling it a ketone when it technically isn't), the ingredient itself has significant problems.
Unpublished data from NNB Nutrition shows that while MCTs and R/D-BHB from goBHB actually increase liver ATP (energy production), one three butanediol is ATP-negative -- it actually depletes the liver of energy. Marc describes it as being processed like alcohol in the liver, which explains why users sometimes feel tipsy or drunk from it.
This is covered in our article, "1,3-Butanediol and Ketone Esters vs Free Acid BHB: Severe Impacts on Liver ATP".
The ingredient is suspiciously popular in elite cycling communities, where athletes defend it vigorously. But Marc questions why anyone would choose an ingredient with safety concerns and an energy-depleting metabolic pathway when bio-identical BHB is available. The good news, he notes, is that outside of cycling circles, most supplement companies aren't even aware of the toxic ingredient, so it remains relatively niche.
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12:15 - The Plan for goBHB: Clinical and Consumer Applications
Marc outlines the multi-pronged strategy for expanding goBHB into new markets. The ingredient has extensive clinical applications that go far beyond sports nutrition. For example, a California-based nephrologist (kidney doctor) is using goBHB with stage four kidney disease patients and seeing "marked improvements". There's also a product called Concussion 911 specifically formulated with goBHB for pre- and post-concussion support.
Could BHB be the answer to caffeine-free energy? Research shows beta-hydroxybutyrate provides actual cellular energy WITHOUT stimulants and may even improve sleep quality. The breakthrough ingredient energy drinks have been missing.
The ingredient has impressive fat loss data, some of the best cognitive enhancement studies in the industry, and benefits for overall health markers. As Marc puts it, "It provides your body with ATP directly, fueling your mind." The structural function claims available for BHB are extensive.
When Marc says goBHB will be the "next creatine", he's talking about sales, notoriety, and usage, but emphasizes that goBHB actually has more benefits than creatine. You don't have the fat loss data with creatine. The cognitive effects with creatine exist, but not at the lower doses where BHB shows efficacy. Marc clarifies he's not saying to stop taking creatine (he takes it daily and will continue until he dies), but both ingredients should be staples.
The goal is market penetration similar to creatine's ubiquity. In sports nutrition specifically, they're still in the "virgin stages" -- Marc colorfully describes it as "essentially on first base, we still haven't got the shirt off." At the recent Olympia Expo, Ketone Labs spoke with numerous brands who weren't aware of the latest research on goBHB, and Marc expects to see many new accounts coming online soon.
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15:00 - Product Applications Across Categories
Marc outlines the diverse product categories where goBHB fits naturally. Ben Greenfield just launched the first ketone protein bar called the Boundless Bar. But one of the biggest opportunities is simply bulk powder -- unflavored goBHB that consumers can add to anything, just like creatine.
Energy drinks represent another massive category. Reaction Energy and Rev7 (a stimulant-free energy drink with goBHB) are early examples, with Vault and other brands following. Fat burning applications, hydration formulas, and pre-workouts all benefit from goBHB inclusion. Marc points to Godspeed as another brand that recently launched a new product with goBHB.
Reaction Energy features 2.5g of goBHB ketones -- the first energy drink to deliver actual cellular fuel instead of just caffeine stimulation. Beta-hydroxybutyrate provides your mitochondria with alternative energy that supports both physical performance and mental clarity.
The synergy with caffeine is also interesting. Caffeine provides "stimulant energy" by blocking adenosine, but once it wears off, you crash as adenosine floods back. BHB provides "cellular energy" -- actual fuel at the cellular level. Marc isn't suggesting you avoid caffeine, but asks: "What if you had both? Stimulant energy *and* cellular energy?"
Pre-workouts will be a major category, but the applications are essentially limitless. As Marc puts it, "There's not one industry that can't benefit from this ingredient." You can add it to food, beverages, hydration packs, or take it straight as a powder.
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18:00 - The Sleep Study Discovery
Mike brings up the surprising sleep study showing BHB improves sleep quality at relatively low doses (around 1.5 grams). Marc confirms there are multiple studies now showing improvements across all sleep quality markers with BHB supplementation, which he describes as "wild."
This finding opens up an entirely new product category: evening pre-workouts. Marc describes a formula concept that Swole Life has already brought to market, with more brands following. The idea is using BHB instead of creatine for people who train in the evening. You get incredible energy for your workout, crush your training session, and then go home and sleep better than you would have otherwise.
Traditionally, evening exercisers faced a dilemma: take a pre-workout with caffeine and sacrifice sleep quality, or skip the pre-workout and have a mediocre training session. Over 35% of people who train do so after 5 PM, so this is a significant market. With BHB-powered evening pre-workouts, you no longer have to choose between a great workout and great sleep.
New research shows BHB ketones can significantly improve sleep quality! Study found 1.5-2.9g of D-BHB taken before bed enhanced multiple sleep parameters including easier falling asleep and feeling more refreshed upon waking.[2]
Marc himself has stopped taking caffeine pre-workout entirely. He trains first thing in the morning at 5 AM with a goBHB-containing pre-workout, no stimulants needed. If he wants stimulants, he'll have them later in the day when sitting at his desk, but not when he's about to naturally stimulate his cardiovascular system through intense training.
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20:45 - Product Development Timelines in Supplements
Marc explains why we're only now seeing the wave of goBHB products despite his involvement for eight months. Unlike other industries where sales close in 30-60 days, supplement product development takes roughly 9-12 months minimum from initial interest to market launch.
The funnel typically progresses through four stages, with stage four being actual purchase commitment. Once a brand commits, the timeline looks like this: 2-3 months for formulation and getting samples, another 2-3 months for flavoring, then 8-16 weeks for manufacturing depending on the partner. Best case scenario is still 9-12 months.
Since Marc joined Ketone Labs less than nine months prior to this recording, products are just now crossing the finish line. Over the next year, we'll see a new BHB product launch nearly every week. Marc is particularly excited about promoting these products on Ketone Labs' social media to support their customers.
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23:45 - The Outright Bar Story: Lessons in Distribution
Mike asks about the Outright Bar, which had seemingly wide distribution but then pulled back. Marc provides candid insights into the challenges of bar manufacturing and distribution.
In Episode #053 of the PricePlow Podcast, we hear from Marc Lobliner and talk about why he added Nutrition21's Velositol to his Outright Breakfast Bars
The first mistake was launching with too many flavors -- 18 different SKUs. Marc compares it to "getting out of prison and going to a strip club"... you're not choosing just one, you're taking them all home. While this variety seems attractive, it creates massive problems with bars specifically.
Unlike powders with 2-3 year shelf lives, bars have 12-month expiration dates, but quality starts declining after three months, especially with whole food bars. Even Quest Bars, which aren't natural whole food bars, develop that rock-hard texture after sitting too long. (Marc jokes they could be used as weapons if someone broke into a store.)
With tens of thousands of stores carrying Outright Bars, the returns, damages, rebates, and marketing funds demanded by retailers meant the top line looked great but the bottom line disappeared. Many companies in the industry face this same issue: they appear to be "killing it" based on distribution, but they're actually losing money or barely breaking even.
Marc brought everything back in-house, selling direct-to-consumer (and on TigerFitness) with just five flavors. The bar is still available and selling well (his favorite is Cookies and Cream) but the distribution model had to change for profitability. It's a lesson many brands learn too late, leading to the numerous companies we've seen "come and go" despite appearing successful from the outside.
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30:30 - Legal Landmines in the Supplement Industry
The conversation shifts to litigation, prompted by the recent news that MuscleTech filed Chapter 15 bankruptcy (a different type than Chapter 11, Marc clarifies). The situation arose from a lawsuit where another company was awarded damages, then convinced Walmart in Arkansas not to pay MuscleTech. As this was recorded, Walmart is asking Arkansas courts what to do while MuscleTech can't collect payment from their largest retailer.
Could BHB become as universal as creatine? This cellular energy compound delivers clean mental focus without stimulation, actually improves sleep quality, and supports metabolic health. goBHB from Ketone Labs is leading the bulk powder revolution that makes therapeutic doses accessible.
Marc shares his own experience: despite never selling pro-hormones or SARMs, doing everything by the book, checking labels with an FDA contact before running them, and following all regulations perfectly, he's still spent over seven figures on lawsuits for things he "didn't even do wrong."
He recalls advice from Stephen Adele (founder of iSatori, which he since sold) suggesting brands should budget 10% of revenue for legal expenses, because lawsuits are simply inevitable in this industry. Someone will find a way to sue you, whether it's Prop 65 in California, website accessibility for blind users, or any number of creative legal theories.
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31:45 - The California Problem: Prop 65 and Beyond
Marc, a California native who left the state in 2006, discusses why California remains a "terrible necessary evil" for supplement companies. As the world's fifth-largest economy, brands can't simply ignore California. And retail products will end up there anyway. But Bed Bath and Beyond's recent decision to relaunch stores everywhere except California demonstrates how difficult the state makes doing business.
The infamous Proposition 65 warning appears on virtually everything, including Marc's camera equipment. The warning states a product "might cause cancer in the state of California", as if geography determines carcinogenicity. Marc points out the absurdity: "The other states, I'm fine. The rest of the world, I'm okay. But if I'm in California, that's going to give me cancer."
The levels are set arbitrarily low such that naturally occurring compounds in plant proteins trigger the warning. Marc now puts Prop 65 labels on everything preemptively, even joking he has it "tattooed on my kids". Most consumers don't even notice anymore because the warnings are everywhere.
Most supplements force your liver to work overtime, but BHB ketones actually generate energy for liver cells! New research shows exogenous ketones deliver ketosis benefits without the liver damage from high-fat diets.
The attorneys behind Prop 65 class actions are, in Marc's words, "parasites" who know exactly what they're doing despite trying to appear altruistic. With characteristic humor, Marc adds: "You're going to spend eternity in hell."
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34:25 - Media Bias and Heavy Metals Testing
Ben predicts upcoming problems with consumer testing groups finding "high levels" of heavy metals in supplements, particularly plant proteins. The issue is there are no established safety limits --- just Prop 65's arbitrary California numbers. This sets up sensationalist "hit pieces" comparing products to standards that don't reflect actual health risks from realistic consumption patterns.
Marc explains the fundamental problem: the supplement industry doesn't spend enough advertising money for mainstream media to provide coverage. Approximately 75% of CNN's and MSNBC's ad revenue comes from Pfizer and Moderna, creating obvious conflicts of interest. The pharmaceutical industry gets media protection; supplements don't.
He points to the COVID booster "safety study" conducted on six mice (no human trials) that media praised as rigorous evidence. Meanwhile, the supplement industry gets criticized for studies with 18 human participants. The double standard is obvious to anyone paying attention.
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36:30 - Major Studies with Dr. Jose Antonio
Marc reveals significant research underway with Dr. Jose Antonio, who we had on the podcast for Episode #137. The first completed study involved 124 participants: a large, controlled study examining cognitive effects. Unusually, they used 19- to 23-year-olds rather than older adults with declining cognitive function.
Want to learn more about creatine and its history? The legendary Jose Antonio, co-founder of the ISSN (International Society of Sports Nutrition), joins PricePlow for Episode #137 to get hyped for ISSN 2024 and tell us about the true beginnings of the sports nutrition, including some crazy battles over creatine!
The reasoning is strategic: if you can demonstrate cognitive improvements in young adults with peak brain function, the results in 50- or 60-year-olds would presumably be even more dramatic. The study tested various cognitive markers including reaction time using established protocols.
Two studies have been completed: one with 2 grams of BHB and another with 5 grams, each separately testing the D and L isomers. This isolation allows researchers to determine the specific benefits of each isomer rather than just testing racemic blends. Another study with Dr. Jeff Volek at Ohio State is currently being written up, with more research in the pipeline.
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39:00 - White Glove Formulation Services
When asked about consulting work, Marc explains that Ketone Labs provides comprehensive formulation support as part of their ingredient sales. They don't just sell goBHB and send you on your way, they help from "soup to nuts" or "farm to table".
Ketone Labs will sit on calls as long as needed to develop the perfect formula. They'll help with sampling, flavor systems, mixing characteristics, and even connect brands with quality manufacturers.
The goal is making products that are "hater proof": formulated so well that critics can't find legitimate flaws. This comprehensive support addresses a common frustration Marc experienced with other ingredient suppliers who simply hand over their ingredient without guidance on dosing, flavoring, mixing, or ideal applications.
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41:00 - D-BHB vs L-BHB: The Ketone Meter Paradox
Fuel your workouts with the power of "dual fuel", combining goBHB ketones and carbs for optimal performance.
This heads into L-BHB, as Mike raises an important point about how we measure BHB success. Precision Xtra ketone meters and similar devices primarily or exclusively measure D-BHB. This created a fixation on maximizing blood ketone readings, leading to the assumption that D-BHB is superior because it generates higher meter readings.
But that's flawed reasoning. Just because L-BHB doesn't show up as prominently on the meter doesn't mean it's not working... it might even mean your body is using it more efficiently. Marc agrees with this hypothesis: "Could it be that your body's actually using it? Your body's actually metabolizing it and using it?"
L-BHB turns out to be a powerful signaling molecule. New data shows L is prominent in the heart (35% L-BHB vs 96% D-BHB in the rest of the body), which explains the tremendous cardiovascular benefits.[3] Recent findings also demonstrate L-BHB has significant cognitive and memory benefits, plus improved reaction time.
Marc prefers using both isomers together (a 50/50 blend for most applications) to cover all bases. But for specific use cases, you might optimize the ratio. For a pure energy drink focused on cognition, all L-BHB might be ideal since it "lights you up." The ability to customize D/L ratios for different applications is a powerful formulation tool.
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44:45 - L-BHB and Cardiovascular Research
Mike shares a 2024 study Rob Rogers had sent highlighting L-BHB's cardiovascular effects. The research, titled "Specific cardiovascular effects of the ketone body three hydroxybutyrate enantiomers," found that L-BHB exerts a stronger hemodynamic response than D-BHB in myocardial metabolism.[3]
Flow State in a bottle?! With the new L-BHB free acid ingredients from Ketone Labs, we're starting to believe it. Understand how this energy-providing ketone isomer may work better for nootropic (cognitive) applications!
This was the first time Mike had seen L-BHB specifically called out in peer-reviewed research outside of the Ketone Labs ecosystem. The fact that published literature is catching up to what Ketone Labs has been finding internally validates their research direction.
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45:45 - The Anabolic Properties of BHB
Marc discusses intriguing research Ben Bikman recently uncovered: a study where bedridden hospital patients received intravenous BHB to prevent muscle wasting (sarcopenia). The results were remarkable: not only did they not lose muscle, they actually experienced hypertrophy and gained muscle mass.[4,5]
This demonstrates an intrinsic anabolic effect of BHB. While intravenous delivery is obviously superior to oral supplementation in terms of dosage, the fact that BHB is bio-identical and highly bioavailable means oral supplementation should provide similar benefits, just at lower magnitude.
The implications for bodybuilders and athletes are significant. What happens if you supplement with BHB while dieting to preserve muscle? What about during a hypertrophy phase? These are applications Ketone Labs wants to study but doesn't have time to research immediately... there are simply too many potential benefits to investigate comprehensively.
Marc lists additional emerging applications: kidney health, migraine prevention, women's menstruation and PCOS support. He acknowledges it sounds like BS because "no way does it do this much, but it's true." The breadth of benefits makes BHB seem like snake oil to skeptics, but the research backs up each application.
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49:30 - Why Healthier People Feel It More
Exogenous BHB is now for everyone—from athletes needing endurance to those boosting brain function. Offering clean, lasting energy, BHB is proving versatile and backed by research.
Ben asks a crucial question: how can one ingredient do all these things simultaneously? Marc shares Gary Millet's hypothesis that "BHB goes to where you need it", similar to how BPC-157 or TB-500 allegedly find their way to injured areas when injected systemically.
Marc recounts a revealing anecdote: During a sales meeting where the team sampled L-BHB, everyone felt the effects except one person -- an overweight, unhealthy-looking individual. Perhaps his body desperately needed the BHB for his kidney, brain, heart, or other compromised organs. The BHB went where his body needed it most, so he didn't experience the experiential "high" that healthier people report.
Marc's observation: "The healthier the person, the more they feel it." This makes sense: if your organs are functioning well, the BHB is available for cognitive enhancement, energy production, and performance rather than being diverted to repair damaged systems.
Ben offers an additional explanation: fit people are more "in tune" with their bodies and notice subtle changes. Additionally, if you're constantly eating processed foods and feeling crappy, adding one good ingredient probably won't overcome that baseline state of inflammation and poor nutrition.
Caffeine, by contrast, simply blocks adenosine regardless of health status. It has "one job", unlike BHB, which provides multifaceted benefits depending on what your body needs. This makes BHB both more complex to study and more broadly useful than simple stimulants.
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50:15 - The Niacin Parallel
Mike draws a parallel to niacin research. Normally, 500mg of niacin causes intense flushing in most people. But studies on schizophrenics show they can take gram-level doses with no flush whatsoever[6-8] -- he hypothesizes that it's because the niacin goes directly to the brain where it's desperately needed.
XPO NRG stole the show at SupplySide West! This exclusive energy drink wowed attendees with goBHB™, delivering clean, sustained energy without jitters or crashes. With ketones leading the charge, could this be the future of energy drinks?
This supports the hypothesis that the body intelligently allocates nutrients to where they're most needed. With BHB, if you're generally healthy, you'll feel the cognitive and energy benefits experientially. If you have underlying health issues, the BHB may be working on those problems rather than producing noticeable effects.
For sports nutrition marketing, this is actually advantageous. The generally healthier, fitter demographic that buys performance supplements will experience the experiential benefits that drive repeat purchases and word-of-mouth marketing.
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51:30 - Marc's Passion and Work-Life Balance
Marc reflects on his eight months at Ketone Labs, calling it "the best eight months of my life". He genuinely loves the work and has no plans to retire. Despite traveling 4-5 days weekly, he maintains his priorities: never missing his kids' football games or wrestling matches.
His daughter is a junior in college, his 17-year-old son is on recruiting trips deciding between college offers, and his 12-year-old is in middle school. Now that he's not coaching youth sports anymore, Marc needs something to do with his time, and building Ketone Labs' market presence is the perfect challenge.
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52:45 - Training Schedule and Competitive Future
Mike asks about Marc's current training and competition plans. Marc trains every morning at 5 AM after going to bed around 10 PM, maintaining that schedule even when traveling. If he arrives at a hotel at 1 AM, he's still at the gym by 5 AM to preserve his circadian rhythm. He'll take 30-minute naps during the day if needed.
His early morning gym crew is consistent and drama-free, which he appreciates. Regarding competition, Marc is realistic: "My body's not going to respond like it used to unless I throw in a lot of drugs, and I'm not doing drugs." He still trains hard and stays in great shape, but competing would be "selfish and unfair" to his company and family given his travel schedule.
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55:00 - Formulating the Perfect BHB Powder
Mike asks about mineral balance for a general-use BHB powder. Marc explains they have an established formula benchmarked at 500mg sodium, with other minerals (potassium, magnesium, calcium) balanced appropriately. MTS Nutrition has a goBHB product launching imminently at Tiger Fitness, and Clean Form Nutrition (Cernovich's brand) has goBHB coming later in the week.
These represent the ideal ratios for a standalone BHB powder that consumers can add to anything -- the "creatine of ketones" approach that should drive massive adoption.
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55:30 - What's Next: Supply Side and Beyond
Marc confirms he'll be at Supply Side West unless something prevents it. He's excited about an energy shot concept featuring enfinity (paraxanthine from TSI Group) and goBHB, a stimulant plus ketone combination that he describes as "friggin' amazing."
The next year will see an explosion of goBHB products across categories. Marc's prediction: consumers will start expecting to see goBHB in products, and if a brand doesn't include it, customers will choose competitors that do. That's the kind of ubiquity Marc is working toward... making goBHB as expected and standard as creatine is today.
Where to Find Marc Lobliner and Ketone Labs
- Marc Lobliner on Twitter and Instagram: @MarcLobliner / @MarcLobliner
- Ketone Labs News on PricePlow: https://www.priceplow.com/ketone-labs
- Ketone Labs Instagram: @KetoneLabs
Thanks for bringing your trademark energy to the podcast, Marc—we'll see you at Supply Side and look forward to watching the goBHB revolution unfold!
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