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Mike Cernovich

New BHB Study Shows Promise for Preserving Muscle During Weight Loss

New BHB Study Shows Promise for Preserving Muscle During Weight Loss

When you cut calories to lose weight, your body doesn't just burn fat. It also breaks down muscle tissue for energy, and this metabolic trade-off often undermines long-term success, especially when not properly approached. Conventional caloric restriction can cost you 20-30% of weight lost as lean mass, slowing your metabolism and setting the stage for […]
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Marc Lobliner: Why goBHB Will Be Bigger Than Creatine | Episode #186

Marc Lobliner President Ketone Labs goBHB bigger than creatine PricePlow Podcast Episode 186

For Episode #186 of the PricePlow Podcast, we welcome back Marc Lobliner, who returns with major news: he's now President of Ketone Labs. Marc brings his signature energy and bold predictions to discuss why he believes goBHB will become bigger than creatine in the supplement industry.

Since we last formally spoke with […]
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