effera (Tag Archives)
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Formulator's Corner #18: The Women's Performance Stack Powered by effera™ Lactoferrin + Creatine + HMB
In today's installment of our Formulator's Corner Series, we create a hypothetical supplement for women seeking performance enhancement, recovery, and iron status support. Will some brand take us up on the idea?
The Perfect Storm for Women's Fitness, and The Female Athlete ParadoxSomething extraordinary is happening in women's fitness. Female athletes are finally embracing […]
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Laura Katz: Helaina Revolutionizes Nutrition with Human Identical Lactoferrin | Episode #167
In Episode #167 of the PricePlow Podcast, Mike and Ben welcome Laura Katz, founder and CEO of Helaina, for an in-depth exploration of human-identical lactoferrin technology and the revolutionary effera™ ingredient. This fascinating conversation traces Laura's journey from discovering the black market for breast milk to developing precision fermentation technology that creates bioactive […]
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effera™: Revolutionary Human-Equivalent Lactoferrin Goes Beyond Bovine, Changing the Supplement Industry
Synopsis: effera™ is the first human-equivalent lactoferrin ingredient for dietary supplements and functional foods, developed through a precision fermentation process by a nutrition biotechnology startup named Helaina.
Research shows it's more bioavailable than bovine lactoferrin, has reduced allergenic potential (free of the 9 major allergens), and is recognized by the body as native human[…]
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