Immune System Supplements (Tag Archives)
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Start With the Need: Glanbia's Case for Benefit-Led Supplements
Ask people why they take a supplement and you'll rarely hear an ingredient name. You'll hear "I need more energy", "I want to sleep better", or "I want my skin to look better". Consumers shop by outcome, but many supplement shelves are still organized by ingredient.
That mismatch creates confusion. […] Continue Reading →
SupplySide Global 2026 Recap: Helaina's effera® Sweeps Ingredient Idol's Biotics Category
Helaina swept its category at SupplySide Global 2026. On October 28, Dan DeMarino pitched effera®, Helaina's human-identical lactoferrin, on the Innovation Stage at Mandalay Bay, and the ingredient won both the judges' top prize and the audience choice award in Ingredient Idol's biotics category.[1]
The win capped a full week for the precision […] Continue Reading →
Beyond the Pill: Glanbia's Case for Supplements People Actually Keep Taking
Every supplement brand obsesses over what goes into the bottle. Far fewer think hard enough about whether customers will still be opening or repurchasing it months later.
That second question is where routines fall apart. In Glanbia's consumer research, 1 in 10 people who stopped taking supplements said "boredom" was the reason. Mintel data in […] Continue Reading →
New Iron Deficiency Guidelines Set Adult Ferritin Cutoff at 30ng/mL
On September 16, 2026, the American Society of Hematology (ASH) issued new clinical practice guidelines for diagnosing iron deficiency.[1] The headline change: most adults, including menstruating and pregnant individuals, are now considered iron deficient at a serum ferritin of 30ng/mL or lower. The cutoff commonly used for adults had been 15ng/mL.
Before this change, […] Continue Reading →
Helaina's effera® Outperforms Bovine Lactoferrin in New ISSN 2026 Gut Barrier Data
New ex vivo data presented at the ISSN 2026 conference gives Helaina its clearest gut-level case yet for effera® human lactoferrin over the bovine-derived ingredient that still dominates the category.
Presented in Fort Lauderdale, Florida in June 2026 alongside gut-microbiome research organization Cryptobiotix, the poster compared effera® against bovine lactoferrin, native human lactoferrin, and […] Continue Reading →
Animal Pak Gets a Limited Anniversary Edition for America's 250th
Animal is marking America's 250th birthday the way the brand has always operated: no half measures. Their 250 Limited Anniversary Edition wraps Animal Pak in red, white, and blue, pairing a hand-numbered commemorative can with an exclusive stars-and-stripes shaker. The packaging and artwork is beautiful, numbered to 2,500 bundles worldwide. The formula is the same […] Continue Reading →
Oligonol: The Low-Molecular-Weight Lychee Polyphenol for Endurance, Body Composition, and Healthy Aging
Middle-aged long-distance runners who supplemented with 200mg of Oligonol® daily for 60 days covered significantly more ground in a timed treadmill test, and rated the effort substantially lower.
Those headline findings come from a new randomized, double-blind, placebo-controlled trial published in 2026, and they add a fresh performance data point to an already deep […] Continue Reading →
How Helaina Got Here: The effera® Journey, a Major Nestlé Partnership, and What's Coming
In early June 2026, Helaina and Nestlé announced a multi-year strategic innovation collaboration to advance early-life nutrition. The partnership was announced in an official Nestlé press release as well as Helaina's announcements page. It even landed in the Wall Street Journal and drew attention well outside the supplement industry.[1]
That announcement deserves its own moment. […] Continue Reading →
Iron and the Female Athlete: Why Exercise Suppresses Iron Absorption, and What to Do About It
She does everything right: takes her iron supplement daily, eats her meat and spinach, sleeps enough, and gets bloodwork done when her doctor asks. But six months later, her ferritin has barely moved, she still fades at mile eight of every long run, and her coach is suggesting she double her dose.
She's not doing […] Continue Reading →
India's Ashwagandha Leaf Advisory: What FSSAI Actually Said and Why the Industry Is Pushing Back
Two documents, issued one day apart by two different Indian government agencies, have touched off a global debate about what ashwagandha is, which part of the plant belongs in your supplement, and whether the trade press' characterization of a regulatory action reflects what those documents actually say.
India controls the overwhelming majority of the world's […] Continue Reading →
