Lactoferrin (Tag Archives)
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The Landmark Lactoferrin Trial That Changed Everything: effera™ Demonstrates No Alloimmune Response
It was a Friday afternoon after a long workweek when Helaina's team received the news. They knew that one of the three datasets in a recent trial looked best: clean, consistent, exactly what they'd hoped to see. But which group had received their human-identical lactoferrin? Which had gotten the bovine control?
The answer would determine […]
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Helaina at SupplySide Global 2025: effera™ Takes Center Stage with Functional Food Innovations and Clinical Validation
Helaina is making waves at SupplySide Global 2025 (Booth #2673) with its human-identical lactoferrin ingredient, effera™, showcasing new clinical data, collaborative innovations, and positioning the ingredient for multiple supplement categories.
From a groundbreaking layered functional food collaboration ("Longevispheres") to a menopause-focused "Brain Fog Chocolate" innovation with Freemen Nutra featuring Memo-Q and effera™, plus new […]
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Formulator's Corner #20: Menopause Brain Fog Formula - Memo-Q Meets Functional Chocolate
In today's installment of our Formulator's Corner Series, we create a hypothetical functional chocolate supplement specifically designed for women navigating menopause-related cognitive challenges. Will a forward-thinking brand bring this science-backed indulgence to market?
The Silent Struggle: When Brain Fog Clouds the Best YearsMenopause is a universal transition, yet its cognitive effects remain underrecognized and […]
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Dan DeMarino & Anthony Clark: Helaina's Precision Fermentation Revolution with effera™ | Episode #180
On Episode #180 of the PricePlow Podcast, Mike and Ben venture into the heart of Manhattan to visit Helaina, where they sit down with Dan DeMarino, Business Development Director, and Anthony Clark, Chief Technology Officer, for an in-depth exploration of precision fermentation technology and effera™ human-equivalent lactoferrin.
This conversation provides a […]
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Inside Helaina's Manhattan Lab: A Deep Dive into Precision Fermentation and Human-Identical Lactoferrin
Our trip to Helaina's Manhattan headquarters revealed breakthrough science, world-class talent, and some incredible pizza recommendations.
When we walked into Helaina's sleek Manhattan facility at 345 Park Avenue South, we expected to see some interesting biotech. What we discovered was a PhD-powered precision fermentation revolution that's transforming how we think about human nutrition -- […]
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Formulator's Corner #18: The Women's Performance Stack Powered by effera™ Lactoferrin + Creatine + HMB
In today's installment of our Formulator's Corner Series, we create a hypothetical supplement for women seeking performance enhancement, recovery, and iron status support. Will some brand take us up on the idea?
The Perfect Storm for Women's Fitness, and The Female Athlete ParadoxSomething extraordinary is happening in women's fitness. Female athletes are finally embracing […]
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TJ Dillashaw: From Fighter to Founder of Wild Society Nutrition | Episode #168
In this episode of the PricePlow Podcast, we welcome TJ Dillashaw, two-time UFC Bantamweight champion turned supplement entrepreneur, to discuss his journey from elite fighter to founder of Wild Society Nutrition. This fascinating conversation explores how TJ's decades of competition experience, combined with hard-learned lessons about supplement quality and industry practices, led him […]
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Laura Katz: Helaina Revolutionizes Nutrition with Human Identical Lactoferrin | Episode #167
In Episode #167 of the PricePlow Podcast, Mike and Ben welcome Laura Katz, founder and CEO of Helaina, for an in-depth exploration of human-identical lactoferrin technology and the revolutionary effera™ ingredient. This fascinating conversation traces Laura's journey from discovering the black market for breast milk to developing precision fermentation technology that creates bioactive […]
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effera™: Revolutionary Human-Equivalent Lactoferrin Goes Beyond Bovine, Changing the Supplement Industry
Synopsis: effera™ is the first human-equivalent lactoferrin ingredient for dietary supplements and functional foods, developed through a precision fermentation process by a nutrition biotechnology startup named Helaina.
Research shows it's more bioavailable than bovine lactoferrin, has reduced allergenic potential (free of the 9 major allergens), and is recognized by the body as native human[…]
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Musclesport Clean Whey Naturals: Pure Grass-Fed Protein with Nothing Artificial
The supplement industry is shifting toward cleaner, more natural formulations, and Musclesport is leading the charge with their newest innovation: Clean Whey Naturals. This ultra-pure protein powder strips away everything unnecessary, leaving only grass-fed whey protein isolate and natural ingredients that health-conscious consumers demand.
Clean Whey: A Natural, Grass-Fed Whey Protein Isolate from Musclesport[…]Continue Reading →
