Iron (Tag Archives)
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Helaina's effera® Lactoferrin Growth Story: Laura Katz & Pamela Besada-Lombana | Episode #197
Welcome back to Episode #197 of the PricePlow Podcast, where we take you inside Helaina's Manhattan research and development facility for an in-depth conversation with CEO Laura Katz and Pamela Besada-Lombana (Pam), Director of Early R&D. After our initial online episode with Laura back in June, we traveled to New York to experience firsthand […]
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Levelle Nutrition Boom Chocolata: The First Cycle-Syncing Protein Powered by effera™
Levelle Nutrition has accomplished something genuinely new in the sports nutrition industry: a protein powder system designed specifically for the female menstrual cycle. Their Cycle-Syncing Protein Powder isn't another pink-labeled "for her" product with reduced serving sizes. It's a two-phase formulation with distinct macronutrient and micronutrient profiles calibrated to the physiological shifts women experience […]
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Ajinomoto Launches Solein®-Powered Dairy-Free Coffee in Singapore Under Atlr.72™ Brand
Japanese food giant continues expanding product portfolio with air-based protein from Solar Foods
Ajinomoto, the Japanese food manufacturing giant, has launched GRe:en Drop Coffee, a dairy-free iced latte featuring Solein® protein from Finnish company Solar Foods. The new beverage marks Ajinomoto's continued expansion of its sustainable food brand Atlr.72™ and represents the […]
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SupplySide Global 2025 Recap: Helaina Demonstrates effera™'s Versatility Across Categories and Form Factors
Helaina delivered at SupplySide Global 2025, showcasing the incredible versatility of its human-identical lactoferrin ingredient, effera™, through three innovative product concepts and highlighting recent commercial launches that demonstrate the ingredient's multi-category potential.
For those who missed the show, Helaina's presence showed exactly what makes effera™ a category-creating ingredient: it works seamlessly across diverse applications, […]
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The Living Technology Inside Solein®: How Ancient Microbes Become Complete Protein
In our previous deep dive into Solein®'s production technology, we explored the impressive industrial hardware that makes protein from air possible: the gas fermentation bioreactors, the water electrolysis systems, and the precision engineering of Factory 01. But that article only told half the story.
While the industrial technology does deserve attention, there's another form of […]
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See Protein From Air Come to Life: Solar Foods Showcases Solein® Concepts at SupplySide Global 2025
Taste the future of protein production, and learn more in our podcast discussion and informative articles:
When we sat down with Solar Foods' team at IFT First on Episode #175 of the PricePlow Podcast, we explored one of the most revolutionary breakthroughs in supplement science: Solein®, a complete protein literally made from air. […]
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The Landmark Lactoferrin Trial That Changed Everything: effera™ Demonstrates No Alloimmune Response
It was a Friday afternoon after a long workweek when Helaina's team received the news. They knew that one of the three datasets in a recent trial looked best: clean, consistent, exactly what they'd hoped to see. But which group had received their human-identical lactoferrin? Which had gotten the bovine control?
The answer would determine […]
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Helaina at SupplySide Global 2025: effera™ Takes Center Stage with Functional Food Innovations and Clinical Validation
Helaina is making waves at SupplySide Global 2025 (Booth #2673) with its human-identical lactoferrin ingredient, effera™, showcasing new clinical data, collaborative innovations, and positioning the ingredient for multiple supplement categories.
From a groundbreaking layered functional food collaboration ("Longevispheres") to a menopause-focused "Brain Fog Chocolate" innovation with Freemen Nutra featuring Memo-Q and effera™, plus new […]
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How Solar Foods Turns Air Into Protein: The Revolutionary Technology Behind Solein®
For the first time in human history, we're producing commercial quantities of protein without farms, without animals, and without even plants. Solar Foods has moved beyond theory and pilot programs -- their Factory 01 in Finland is actively utilising air molecules to grow nutritious protein powder through a technological platform that sounds like science fiction […]
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Bucked Up Black Ant: Strength You Can Feel with the Power of ANTS
What if we told you that people have been eating ants for 3,000 years to get stronger? And what if we told you that Bucked Up just broke their own cardinal rule by creating their first-ever creatine pre-workout... one that contains actual black ant extract instead of deer antler velvet?!
Bucked Up Black Ant:[…]Continue Reading →
