Iron (Tag Archives)
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Dan DeMarino & Anthony Clark: Helaina's Precision Fermentation Revolution with effera™ | Episode #180
On Episode #180 of the PricePlow Podcast, Mike and Ben venture into the heart of Manhattan to visit Helaina, where they sit down with Dan DeMarino, Business Development Director, and Anthony Clark, Chief Technology Officer, for an in-depth exploration of precision fermentation technology and effera™ human-equivalent lactoferrin.
This conversation provides a […]
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Inside Helaina's Manhattan Lab: A Deep Dive into Precision Fermentation and Human-Identical Lactoferrin
Our trip to Helaina's Manhattan headquarters revealed breakthrough science, world-class talent, and some incredible pizza recommendations.
When we walked into Helaina's sleek Manhattan facility at 345 Park Avenue South, we expected to see some interesting biotech. What we discovered was a PhD-powered precision fermentation revolution that's transforming how we think about human nutrition -- […]
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Protein 'Out of Thin Air' with Solar Foods Solein® - Juan Benítez-García & Sini Möttönen | Episode #175
On Episode #175 of the PricePlow Podcast, we sit down with Juan Benítez-García, Chief Sales Officer, and Sini Möttönen, Senior Application Scientist from Solar Foods at IFT First 2025 in Chicago. Broadcasting from the Sensapure Flavors booth, we explore the revolutionary Solein® protein that's literally made "out of thin air".
This […]
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Solein® by Solar Foods: How Protein "Out of Thin Air" Will Transform the Supplement Industry
The supplement industry is witnessing its most significant protein innovation since whey isolate revolutionized post-workout nutrition decades ago. But this time, the breakthrough comes from literally thin air.
Meet Solein®, a protein powder that fundamentally challenges everything we thought we knew about how protein gets made. While the industry has spent years debating […]
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TJ Dillashaw: From Fighter to Founder of Wild Society Nutrition | Episode #168
In this episode of the PricePlow Podcast, we welcome TJ Dillashaw, two-time UFC Bantamweight champion turned supplement entrepreneur, to discuss his journey from elite fighter to founder of Wild Society Nutrition. This fascinating conversation explores how TJ's decades of competition experience, combined with hard-learned lessons about supplement quality and industry practices, led him […]
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Laura Katz: Helaina Revolutionizes Nutrition with Human Identical Lactoferrin | Episode #167
In Episode #167 of the PricePlow Podcast, Mike and Ben welcome Laura Katz, founder and CEO of Helaina, for an in-depth exploration of human-identical lactoferrin technology and the revolutionary effera™ ingredient. This fascinating conversation traces Laura's journey from discovering the black market for breast milk to developing precision fermentation technology that creates bioactive […]
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effera™: Revolutionary Human-Equivalent Lactoferrin Goes Beyond Bovine, Changing the Supplement Industry
Synopsis: effera™ is the first human-equivalent lactoferrin ingredient for dietary supplements and functional foods, developed through a precision fermentation process by a nutrition biotechnology startup named Helaina.
Research shows it's more bioavailable than bovine lactoferrin, has reduced allergenic potential (free of the 9 major allergens), and is recognized by the body as native human[…]
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Dom Kuza: Formulating by Blood Work at Revive & Raw Nutrition | Episode #144
On Episode #144 of the PricePlow Podcast, Mike and Ben welcome Dominic Kuza of Raw Nutrition and Revive MD, who comes on to explain some of the new formulas he's been working on at the two companies since starting earlier this year.
Dom was invited to explain his new formulation, the forthcoming Revive […]
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MuscleTech Plant Protein: A Unique SIX-Protein Blend for Smoothness
Whey protein is the king of protein sources, and MuscleTech makes a strong argument that Nitro-Tech is the king of muscle-building whey proteins. Whey protein is, however, derived from cow's milk. For the vegans and lactose intolerant among us, this is a no-go. These athletes need another source of protein supplementation, and that means looking […]
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MuscleTech Mass Tech Lean Muscle Mass Gainer at Walmart
There are hundreds – perhaps even thousands – of brands in the supplement industry. Most of them have a catalog of white-labeled products that aren't very dissimilar from everything else on the market.
The story at MuscleTech is different. They go above and beyond to deliver not just incredible flavors, but they also pioneer […]
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