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Laura Katz: Helaina Revolutionizes Nutrition with Human Identical Lactoferrin | Episode #167

Laura Katz (Helaina): effera Lactoferrin on the PricePlow Podcast

In Episode #167 of the PricePlow Podcast, Mike and Ben welcome Laura Katz, founder and CEO of Helaina, for an in-depth exploration of human-identical lactoferrin technology and the revolutionary effera™ ingredient. This fascinating conversation traces Laura’s journey from discovering the black market for breast milk to developing precision fermentation technology that creates bioactive […]
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effera™: Revolutionary Human-Equivalent Lactoferrin Goes Beyond Bovine, Changing the Supplement Industry

effera™: Revolutionary Human-Equivalent Lactoferrin Goes Beyond Bovine, Changing the Supplement Industry

Synopsis: effera™ is the first human-equivalent lactoferrin ingredient for dietary supplements and functional foods, developed through a precision fermentation process by a nutrition biotechnology startup named Helaina.

Research shows it’s more bioavailable than bovine lactoferrin, has reduced allergenic potential (free of the 9 major allergens), and is recognized by the body as native human[…]
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Supresa: PLT Health’s Science-Backed Saffron Extract That Fights Food Cravings

Supresa: PLT Health’s Science-Backed Saffron Extract That Fights Food Cravings

We’ve all been there – that mid-afternoon snack attack that derails our diet, or the late-night munchies that undo our day’s discipline. The struggle against uncontrolled snacking isn’t just about willpower – it’s a complex interplay of hormones, neurotransmitters, and deeply-ingrained behaviors that can feel impossible to overcome.

But what if there was a way […]
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Polynol: Powerhouse Polyphenol Extract from Sugarcane

Polynol

What if sugarcane is actually good for you?

We say sugarcane as opposed to sugar. Whereas sugar is an ultra-refined food derived from sugarcane, sugarcane itself is a plant, which contains much more than just sugar.

Sugarcane, like many plants, is full of health-promoting bioactive compounds. These include polyphenol antioxidants, which by […]
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InnoSlim: Potent Stim-Free Weight Loss Ingredient by NuLiv Science (2022 Updates)

NuLiv Science InnoSlim

NuLiv Science is one of the industry’s leading nutraceutical and dietary-supplement formulators. You’ve likely heard of them before: One of their patented ingredients, AstraGin, is used by countless brands to help boost ingredient bioavailability, and it’s quite effective in doing so. With AstraGin’s success, the industry took notice when they came to market […]
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Glaxon Anomaly: Muscle Builder That Tells Your Genetics to STFU

Glaxon Anomaly The Glaxon muscle-building stack just got better

During their first to years, Glaxon, a rising supplement industry star known for cutting-edge nutraceutical concepts and guerrilla marketing aesthetics, launched two supplements to improve muscle growth and repair:

Flight Regenerate – An extraordinarily unique bioactive peptide supplement created to promote stem cell mobilization, support rapid recovery and […]
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Astragalosides and Ginsenosides: Differentiating NuLiv Science’s Ingredients

Astragalosides Ginsenosides

As the sports supplement industry grows, new and unique products are introduced at a breakneck pace, with demand for the ingredients that power them not far behind. NuLiv Science is a leader of this dietary ingredient advancement, and one of the developers that continue to push innovation through science and clinical data.

NuLiv Science’s efforts […]
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