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Basic Beef ISO: Basic Supplements Goes Dairy-Free with Hydrolyzed Clear Beef Isolate
After making waves in the supplement industry with their transparent approach to whey protein and whey isolate formulations, Basic Supplements is expanding beyond dairy with their first alternative protein: Basic Beef ISO (Hydrolyzed Clear Beef Isolate), which is primarily a clear collagen supplement. This launch represents a significant evolution for the brand that built […]
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How Solar Foods Turns Air Into Protein: The Revolutionary Technology Behind Solein®
For the first time in human history, we're producing commercial quantities of protein without farms, without animals, and without even plants. Solar Foods has moved beyond theory and pilot programs -- their Factory 01 in Finland is actively utilising air molecules to grow nutritious protein powder through a technological platform that sounds like science fiction […]
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Brew Shockalaka - The Zero Sugar Nootropic Coffee Revolution | Episode #182
On Episode #182 of the PricePlow Podcast, Mike and Ben welcome back Max Fairchild alongside industry legend Chuck Letchman and marketing strategist Dan Pierce to explore the launch of Brew Shockalaka, a revolutionary zero-sugar coffee beverage that's redefining what functional drinks can be. This isn't your typical RTD coffee or energy drink - […]
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LiposoMax® Glutathione: Taking the Master Antioxidant to the MAX
From the creators of PureWay-C®, ONE Innovation Labs delivers pharmaceutical-grade liposomal technology to the body's most critical antioxidant
Following our deep dive into ONE Innovation Labs and their game-changing PureWay-C® technology, we're continuing our coverage with their next breakthrough: LiposoMax® Glutathione. If you missed our introduction to the Miami-based innovators behind some of the […]
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GHOST Fall 2025 Cranberry Duo: Welch's Grape-Cran BCAA & Cranberry Greens
GHOST's autumn lineup expands with a licensed Welch's collaboration and a tart seasonal Greens flavor
The spooky season keeps getting better! Fresh off announcing GHOST® Whey x Count Chocula, GHOST is dropping two more fall flavors on September 24th: GHOST® BCAA x Welch's® Grape-Cran and GHOST® Greens Cranberry.
This launch showcases GHOST's strategic approach […]
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Formulator's Corner #21: A Mood-Boosting PLT Health Fat Burner That Attacks Appetite
The supplement industry continues to thrive, but the weight management segment definitely faces some challenges. Traditional sales are declining as GLP-1 agonist drugs capture headlines and market share. What the pharmaceutical success really reveals is that consumers desperately want effective satiety solutions, and many are seeking natural alternatives to expensive prescription interventions that often come […]
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MegaNatural-BP: The Sustainable Story Behind California's Premium Grape Seed Extract
90 years of environmental stewardship creates a competitive advantage for premium-minded brands.
In today's competitive supplement landscape, consumers don't just want to know if the ingredients they're taking work. They're also increasingly demanding transparency about where their ingredients come from and how they're produced. While many suppliers fight over low-cost or scramble to […]
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GHOST® Whey x Count Chocula®: The Seasonal Collab We've All Been Waiting For
GHOST's General Mills partnership delivers the ultimate Halloween protein powder with real Count Chocula Monster Marshmallows
The legends at GHOST just dropped one of their most anticipated collaborations yet: GHOST® Whey x Count Chocula®! This limited-time offering brings the iconic chocolate vampire cereal straight to your protein shaker, complete with real Count Chocula Monster […]
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Bucked Up Twin Co-Founders Ryan and Jeff Gardner on Their Billion-or-Bust Supplement Journey | Episode #181
On Episode #181 of the PricePlow Podcast, we sit down with twin brothers Ryan Gardner (CEO) and Jeff Gardner (CMO) of Bucked Up at their Salt Lake City headquarters. This conversation reveals the remarkable journey from internet marketing pioneers to building a billion dollar million supplement empire, complete with helicopter rides over Utah's mountains […]
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Core Nutritionals Transformers Starscream Edition: Treacherous Gains Await
One year after Core Nutritionals launched their groundbreaking Transformers collaboration, the supplement powerhouse is unleashing their most ambitious villain yet: Starscream. The scheming Decepticon Air Commander joins Optimus Prime, Megatron, and Bumblebee in Core's Transformers Flavor Series, bringing his legendary thirst for power to three devastating formulas.
CORE Nutritionals Transformers Starscream Available in Three[…]Continue Reading →
