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GHOST Energy Strawbango: The Fan-Favorite Returns as Permanent Flavor
GHOST Energy continues its innovative streak in 2025, making a highly-anticipated move by bringing back one of its most requested flavors – this time as a permanent addition to their lineup.
The beloved Strawbango flavor, originally launched as “Strawbango Margarita” in 2022, is returning with a refined formula and fresh new look, dropping the “margarita” […]
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Meet Modere: How New Leadership is Revolutionizing Clean Health Innovation
In September 2024, supplement industry newcomers may have been surprised to see Modere launch one of the year’s most successful products with Curb, a novel dietary supplement supporting natural GLP-1 production and appetite suppression. However, those familiar with the company’s recent strategic shifts weren’t shocked at all – this was exactly the kind of […]
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Animal Isolate Loaded Whey Protein Now in Caffeinated Cold Brew Latte Flavor!
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Animal’s protein lineup continues to evolve in 2025, and we’re here for it. Hot on the heels of our coverage of Animal Whey’s new Cookies & Cream flavor, it’s time to spotlight something even more premium – and innovative: Animal Isolate Loaded Whey and its unique Cold Brew Latte flavor.
Isolate Loaded Whey — Now[…]Continue Reading →
Kyowa Hakko Strengthens Cognizin® Patent Protection: The Gold Standard in Citicoline Gets Stronger
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Big news in the cognitive health supplement space: Kyowa Hakko USA has been granted their fourth U.S. patent for Cognizin® Citicoline,[1] further solidifying their position as the premiere supplier of this powerful nootropic ingredient. The new patent specifically covers methods of using citicoline to enhance cognitive performance, attention, and motor function.
For those who […]
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Basic BURN: Start the Year with Basic Supplements’ Science-Based Fat Burner
In an industry often dominated by complex formulas and proprietary blends, Basic Supplements continues to prove that sometimes less is more. Following their successful launches of Basic PRE, Basic Whey, and Basic Hydration, the brand is kicking off 2025 with Basic BURN – a straightforward fat burning supplement that focuses on proven ingredients at effective […]
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ProFisetin by Aidu Biotech: The Black Belt Senolytic Anti-Aging Fisetein Ingredient
Nearly everyone wants to live a long and healthy life. That’s why the market for anti-aging therapies is in the tens of billions of dollars, and there’s been a great shift to focusing on healthspan — the number of healthy years one lives.
So what’s the key to aging slower? According to a growing body […]
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AN USA Shred-X: Kick Off 2025 with Applied Nutrition’s Fat Burning Supplements
As 2025 approaches, the recently rebranded Applied Nutrition USA (AN USA) enters the weight management category with Shred-X, launching in both capsule and powder form. This dual-format release marks AN USA’s expansion beyond their pre-workouts and sports performance products, arriving just in time for New Year’s resolution season.
Shred-X brings together familiar ingredients like […]
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Nana’s Banana Cream Pie Lean Whey: MuscleSport Starts 2025 with Grandma’s Recipe
Musclesport is kicking off 2025 with a nostalgic twist on their legendary Lean Whey protein powder. Launching January 3rd, Nana’s Banana Cream Pie combines creamy banana with caramelized shortbread cookie pieces to recreate a time-honored family dessert in supplement form.
This isn’t just another banana-flavored protein – it’s an homage to cherished family traditions, featuring […]
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