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New NeuroRush Research Validates Cognitive Benefits: First Peer-Reviewed Study on Aura Scientific's Coffee Seed Extract
The first published study on NeuroRush shows that 150mg can enhance working memory accuracy, processing speed, and well-being in healthy adults within hours of consumption.
The supplement industry has been eagerly awaiting peer-reviewed research on NeuroRush, Aura Scientific's coffee arabica extract that's been making waves in nootropics and pre-workout formulas. That wait is […]
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C4 Ultimate Gets the Jolly Rancher Treatment with Bold Cherry Flavor
The iconic Jolly Rancher candy collaboration continues to expand across Nutrabolt's lineup! C4 Ultimate now comes in Jolly Rancher Cherry, bringing that unmistakable hard candy flavor to one of the most powerful pre-workouts in the C4 family. This latest addition delivers the same explosive tri-stim energy blend (300mg caffeine + TeaCrine + Dynamine) and […]
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Morphogen Nutrition Launches New ALPHAGEN and VOLUGEN: The Ultimate Pre-Workout Duo
Morphogen Nutrition has recently redesigned their flagship pre-workout lineup with the launch of the new ALPHAGEN and VOLUGEN formulas. These aren't just minor tweaks - both products have received major upgrades that position them as serious contenders in the high-end pre-workout space.
Founded by Ben Hartman, Morphogen Nutrition has built a reputation for uncompromising […]
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GNC Global Conference Finale: Franchisees, Innovation & Community | Episode #177
In the grand finale of our 2025 GNC Global Conference coverage, Mike and Ben deliver a comprehensive three-part episode that captures the full spectrum of the supplement retail ecosystem. From seasoned franchisees with decades of frontline experience to cutting-edge product innovation from MuscleTech, this conversation showcases why the supplement industry thrives on authentic relationships […]
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Spectramune: Clinical Research Shows 23% Fewer Respiratory Infections and 30% Less Severe Symptoms
The immune health supplement space is getting a major boost with PLT Health Solutions' announcement of their latest clinical study on Spectramune™ Immune Defense Complex.[1] The study provides evidence that this unique botanical blend may help support a stronger, more balanced immune system.
Spectramune Delivers Real-World Immune Benefits: 23% Fewer Infections, 30% Less Severe[…]Continue Reading →
GHOST Legend ALL OUT Strawbango: The Fan-Favorite Fusion Goes MAX Stimulant
The flavor that launched a thousand demands is officially getting the ALL OUT treatment. GHOST's beloved Strawbango -- the strawberry-mango fusion that recently captivated fans in their Energy Drink lineup -- is now available in GHOST Legend ALL OUT, their most powerful pre-workout formula.
Dropping on Wednesday, August 13th, 2025 at 12 PM […]
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Ghost Energy OG Returns to 16oz Cans: The Original Flavor Gets Full-Size Treatment
The moment Ghost Energy fans have been waiting for is finally here: OG flavor is making its official debut in full-size 16oz cans! After initially launching in the 8.4oz slim can format back in January, Ghost's "original" energy drink flavor is now getting the full-size treatment that fans have been requesting.
This is a major […]
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Ai UltraDopa - Jack Owoc's Cognizin-Powered AI Energy Drink for Dopamine
After creating and pioneering the performance energy drink category with Bang Energy, industry veteran Jack Owoc is back with his most ambitious creation yet: Ai UltraDopa. Originally launched as "Ai Energy" in Winter 2024, the product was rebranded to "Ai UltraDopa" in Summer 2025 with significant formula enhancements to better reflect its dopamine[…]
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MuscleTech Stacked Pre: Workout Energy, Focus, & Power with New HydroNOx L-Citrulline HCl!
MuscleTech has built a reputation for innovation in the pre-workout space, first pioneering paraxanthine with EuphoriQ for those seeking smooth, clean energy. Now they're delivering the other side of the spectrum with Stacked Pre -- a high-intensity, caffeine-powered pre-workout designed for serious lifters who want maximum energy, razor-sharp focus, and peak performance.
Stacked Pre isn't […]
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Basic PRE Goes Clubbin: The new Neon-Lit CLUB MIX Mocktail Flavor Pre-Workout
Basic Supplements continues to prove that "getting back to basics" doesn't mean sacrificing creativity when it comes to flavors. After launching Basic PRE with Ice Pop and Miami Vice, the brand has now dropped Club Mix, a vibrant, neon-inspired flavor that brings the energy of nightclub vibes to your pre-workout routine.
This isn't just […]
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