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Basic Supplements Basic Pre: Just the Basics For Focus, Energy, and Pump
When new brands hit the scene, there’s typically a big push to come out of the gate by going extreme. New kids need to differentiate themselves from the crowd, after all, or they get lost in it. Every brand needs an edge – a unique selling point that makes a splash. Typically, this means […]
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Kyle Thomas: Nutrabolt’s Chief Commercial Officer Talks C4 Hershey Partnership | Episode #157
In Episode 157 of the PricePlow Podcast, Mike and Ben sit down with Kyle Thomas, Chief Commercial Officer of Nutrabolt, to discuss the company’s groundbreaking partnership with The Hershey Company. Kyle, who joined Nutrabolt in 2021 after years in the Coca-Cola system, provides unique insights into how this collaboration came to be and […]
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Magnum Nutraceuticals NEKTR: A Premium, Natural Greens Formula (Now in New Passionfruit Flavor!)
In late 2024, Magnum Nutraceuticals continues to impress with their naturally-flavored and naturally-sweetened greens formula, NEKTR. The Canadian-based supplement manufacturer (whose CEO Bill Russell recently joined Episode #151 of the PricePlow Podcast to discuss their global expansion) has developed a comprehensive greens supplement that contains an impressive 55 fruits and vegetables to support overall […]
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Sensapure Flavors Launches Innovation Center & New 2024 Flavor Concepts
Sports nutrition brands and beverage manufacturers seeking next-level flavor innovation have an exciting new destination in Salt Lake City, Utah. Sensapure Flavors, the premium flavor house specializing in active nutrition and functional beverages, has opened their new innovation center where brand leaders, formulators, and flavorists can collaborate on groundbreaking flavor concepts.
The facility enables […]
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AN Performance Hydration: Applied Nutrition USA’s ATP-Powered Performance Supplement
After teasing the market with their rebranded AN USA brand and announcing their exclusive partnership with The Vitamin Shoppe, Applied Nutrition USA has finally unveiled their first major launch under the AN Performance banner: AN Performance Hydration.
AN Performance Hydration: AN USA’s First Major Launch is All About PerformanceThis isn’t just another electrolyte […]
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Why Peak ATP Should Be Added to Hydration Supplements
The sports hydration market has become increasingly saturated, with countless brands offering their own electrolyte formulations. While these products differentiate themselves through varying ratios of sodium, potassium, magnesium, and other electrolytes, most lack research-backed performance claims beyond basic hydration support.
This is where Peak ATP from TSI Group enters the conversation. A patented form of […]
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Protein Donuts?! Master Foods Lab Showcases Game-Changing Protein Desserts at SupplySide West 2024
The protein snack world is evolving rapidly, and nobody’s pushing the envelope quite like Michael Alfaro and his team at Master Foods Lab. At SupplySide West 2024, we caught up with Michael at the Arla Foods Ingredients booth, where he unveiled some truly innovative protein-packed treats that left us questioning everything we thought we […]
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XPO NRG Electrifies SupplySide West: Is BHB now the Future of Energy Drinks?
Beta-hydroxybutyrate (BHB) just made its grand entrance into the mainstream energy market, and the response has been nothing short of electric. At SupplySide West 2024, the unveiling of XPO NRG – a collaborative energy drink featuring goBHB™ from Ketone Labs – turned heads and changed perceptions about what’s possible in energy beverages.
A New[…]Continue Reading →
Introducing Basic Supplements with Marc Curcio and Laura Valley | Episode #156
On Episode #156 of the PricePlow Podcast, Mike and Ben welcome Marc Curcio and Laura Valley to discuss the founding of Basic Supplements and its mission to provide high-quality, simplified nutritional products.
In today’s fast-paced supplement industry, consumers are often bombarded with complex products boasting long lists of ingredients and lofty promises. But what […]
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TestFACTOR: Testosterone-Boosting Ingredient for Better Sexual Health by PLT Health Solutions
In October 2024, PLT Health Solutions launched TestFACTOR — a testosterone-boosting ingredient powered by botanical extracts from mango (Mangifera indica) and East Indian Globe Thistle (Sphaeranthus indicus). TestFACTOR was launched after the conclusion of a soon-to-be published study showing significant results for testosterone, vitality, and sexual health in middle-aged men.
What […]Continue Reading →
