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Animal Whey Updated and Now Available in Cookies & Cream Flavor
Animal Whey is back in the spotlight with its latest flavor release, Cookies & Cream. Nearly a decade after our original coverage in 2015, it’s time to fast forward and give this legendary protein powder a fresh analysis — and the timing couldn’t be better.
Animal’s been on an absolute tear lately, and 2024’s […]
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PRAX Gummies: Paraxanthine-Powered Energy Without Caffeine’s Downsides
When PRAX co-founders Olivia and Nate set out to create their energy supplement company, they didn’t just want another caffeine product – they wanted something better. Like many of us, they loved the initial boost that caffeine provided, but grew tired of the crashes, jitters, and disrupted sleep that often followed.
After exploring numerous […]
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MuscleSport’s 12 Days of Christmas Brings Limited Edition Xmas Lean Whey Flavors
MuscleSport is closing out their epic 2024 with two festive flavors of Lean Whey protein powder, bringing holiday cheer to your shaker cup with Xmas Cookie Dough and Xmas Peppermint Mocha Cookie Shake!
Following their successful launches of the Band of Butters collection and Protein Whoopie Cookies, MuscleSport and The Supp Chef Jason […]
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Kringle Kandy Comes to Town in Fresh Supps Pre and Amino for Christmas 2024!
The supplement industry’s resident Santa Claus is back at it again! Fresh Supps founder Greg Helton clearly understands the assignment when it comes to both seasonal releases and retail partnerships. Hot off Fresh’s incredibly successful Black Friday campaign – where the team put their retail partners first by completely foregoing direct-to-consumer sales – the brand […]
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Magnum Nutraceuticals Fasted Cardio Updated with Enhanced Thermogenesis
Looking to maximize your morning cardio sessions without overwhelming stimulants? Magnum Nutraceuticals Fasted Cardio provides a calculated approach to fasted training support, combining a moderate 150mg of caffeine with premium thermogenic ingredients that enhance the sweating experience.
The cornerstone of this formula is its intelligent blend of sweat-amplifying compounds – GBB (gamma-butyrobetaine) and CapsiAtra (dihydrocapsiate) […]
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Beta-Testing MuscleTech EuphoriQ V2 on the PricePlow Discord | Episode #159
In Episode 159 of the PricePlow Podcast, Ben, Mike, and a panel of beta-testers from the PricePlow Discord sit down with Dan Grasso from MuscleTech to dive into the evolution of the fan-favorite pre-workout, EuphoriQ.
Known for its balanced energy and smooth focus, EuphoriQ quickly became a staple in the supplement community after its initial […]
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Basic Hydration: Simplicity Meets Effectiveness in Electrolyte Form
In an industry that often overcomplicates things, Basic Supplements continues to prove that sometimes less is more. Their latest release, Basic Hydration, delivers exactly what the name suggests – a straightforward, effective hydration formula without unnecessary bells and whistles.
Following the successful launches of Basic PRE and their other foundational supplements, Basic Hydration maintains […]
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Animal Strength Challenge Winners Announced: Watch These Must-See Lifts!
Animal is a titan in the supplement industry. Since 1983, they’ve maintained their position as a brand that gets people excited about fitness and bodybuilding, starting with the original Animal Pak. In October 2024, they launched the exciting Animal Strength Challenge that attracted impressive — and a couple downright insane — submissions from across the […]
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MuscleTech EuphoriQ V2: The First enfinity Paraxanthine Pre-Workout Gets a Boost
MuscleTech is back with an exciting update to their hit pre-workout, EuphoriQ. The new V2 formula, launched at the 2024 Mr. Olympia, builds upon the original by shifting to a more energized, performance-driven supplement.
EuphoriQ fans will be happy to hear they’re continuing to use enfinity® paraxanthine, the industry’s first caffeine replacement. […]
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New Preclinical Study Shows Paraxanthine Enhances Memory and Brain Function Better Than Caffeine
If you’ve been following supplement industry research lately, you’re likely familiar with paraxanthine, caffeine’s primary metabolite that’s been making waves in the energy and focus category. A major new study has just been published in 2024, demonstrating that paraxanthine may actually provide better cognitive benefits than caffeine itself.[1]
The research, published in a […]
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