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Genius Consciousness: TEN Ingredient Nootropic Takes Living to the Next Level

The Genius Brand‘s takeover of Amazon has been swift, and it’s been strong. Hitting the underserved demographic with open-labeled, dye-free, naturally flavored and naturally sweetened supplements using mostly trademarked ingredients, Genius has taught a new generation of consumers to #SupplementSmarter.

Genius Consciousness

The Genius Brand finally has a nootropic! After waiting on something new – and that something was Dynamine – Genius Consciousness has arisen!

But something was always a bit “off” about The Genius Brand’s portfolio of goods. It’s not what was in the products, but instead, what was missing:

Where’s the Genius Nootropic?!

For over a year, The Genius Brand had no nootropic!

Sure, there were well-dosed focus boosters in their supplements such as Genius Pre, and Genius Joy (Mike’s favorite product in the line) could be considered a nootropic in its own right… but we found it crazy that a brand with the name Genius in it didn’t have a true nootropic!

Well say no more, because Genius Brand fans are now ready to achieve a higher state of clarity than ever before, with Genius Consciousness.

This stimulant-based powdered nootropic supplement has moderate amounts of energy (100mg caffeine + 50mg Dynamine) and a high number of nootropic ingredients (ten of em!)… yet no artificial flavors, dyes, or fake sweeteners — as we’ve come to expect.

Below you can sign up for PricePlow’s Genius Brand coupons and news alerts, then let’s get on to our enlightenment:

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Genius Consciousness Ingredients – Kitchen Sink Time!

Here we go, ten ingredients per 5.3g scoop! As you can see in the label below, Genius is showing both 30 half-scoop servings and 15 full-scoop servings.

Since most people will full-scoop it (each full scoop has 100mg caffeine), we’re calling this a 15-serving container, unless you want a bit less energy, like that of a diet soda.

  • Acetyl L-Carnitine HCl (1g)

    Genius Consciousness Ingredients

    Let’s get ready to rock – ten ingredients incoming!!

    Acetyl L-Carnitine, also known as ALCAR, is the preferred form of the amino acid L-Carnitine if you’re looking to enhance focus, so we’re off to a great start.

    ALCAR is the bioavailable form that crosses the blood-brain barrier more easily,[1] and that’s why it’s preferred in nootropics. This provides various cognitive benefits such as boosted focus and memory retention/recall.[2] There’s even some neuroprotection[3,4] if you’ve been going to too many Iron Maiden concerts.

    One gram is typically where we start enjoying ALCAR, and that’s exactly what we have here in the full scoop dose.

    Genius Consciousness Facts

    We always like these ingredient label “helpers” from Genius, so here it is in all its glory without the label cropped

  • Lion’s Mane Powder (1g)

    Known as Hericium Erinaceus, Lion’s Mane is a potent mushroom that’s been popping up all over the nootropic scene, and for good reason too!

    The reason this old-world extract has come back to life in the supplement scene is because research is showing that it increases Nerve Growth Factor (NGF) in the brain as well as memory, recall, and cognitive function.[5,6,7]

    Lion's Mane

    Lion’s Mane is an incredible mushroom that touts some extremely unique nootropic benefits including increasing Nerve Growth Factor.

    The good news? A full gram is a monster dose compared to everything out there we’ve seen (short of getting raw Lion’s Mane powder yourself).

    The bad news? We don’t know the beta-glucan content inside, and that’s where the ‘magic’ seems to be. Beta-glucans are the polysaccharides in the mushroom that are responsible for many of its nootropic benefits.

    But still… a whole gram? No matter what, we’re thinking this is going to yield some amazing effects.

    In fact, if you’ve been interested in Lion’s Mane and want a little bit of energy to go along with it, this might be exactly what you’ve looking for, without even reading the rest! Yet we still have eight more ingredients to go. Meanwhile, you can learn more about this unique mushroom in our  in-depth article, Lion’s Mane: The Nerve Growth Nootropic Mushroom.

  • AlphaSize Alpha-GPC 50% (600mg yielding 300mg Alpha-GPC)

    AlphaSize

    Did you know that 600mg daily of Alpha GPC significantly improves leg strength?!

    One of the two top forms of choline on the market, Alpha-GPC (short for Alpha-Glyceryl Phosphoryl Choline) is popular because it’s highly bioavailable and many users can “feel” it working. Reason being, it enhances the synthesis and release of acetylcholine,[8,9] and we all know acetylcholine as the “learning neurotransmitter”.

    This gets users a more “active” focus, and there’s even other benefits when weight training with it, although that’s not necessary the goal of Genius Consciousness (yet it can be used for exercise no doubt!)

    Genius Consciousness Review

    Taking nootropic transparency to a whole new level on Amazon

    AlphaSize is the trademarked form of Alpha GPC from Chemi Nutra, and we always like to call attention to the fact that 600mg of the material yields 300mg actual Alpha-Glyceryl Phosphoryl Choline. Straight Alpha GPC is a soupy, sticky mess, so you need to bind it to something like silica – and some labels don’t state this. Anyone using AlphaSize does need to mention the 50%, and that’s one of the benefits when Genius uses several trademarked ingredients.

  • L-Tyrosine (500mg)

    Next up is yet another popular focus booster, L-Tyrosine. So far we’ve worked on a few mechanisms (such as NGF and acetylcholine above), but we haven’t yet boosted dopamine. L-Tyrosine accomplishes that feat.

    This amino acid is used for the production of three important neurotransmitters: adrenaline, noradrenaline, and dopamine.[10,11] With these catecholamines, users experience increased focus, alertness, and mood.

    Tyrosine Conversion

    One of the coolest aminos on the block!

    We often discuss that L-Tyrosine is our preferred form of tyrosine (over NALT), and 500mg is where users start feeling it a bit, although it won’t be as potent as the above ingredients.

  • Caffeine (100mg)

    Coming from Coffea arabica, Caffeine is the main energy workhorse of Genius Consciousness. These days, 100mg is a small dose, equivalent of a small cup of coffee or two diet sodas.

    At this point, you should know what caffeine does for you. If you want to add more, you can always add Genius Caffeine.

    Genius Consciousness Nootropic

    “And as we wind on down the road; Our shadows taller than our soul.”

    While there’s a ton of research on caffeine, lower doses like 100mg haven’t been shown by researchers to do as much (performance-wise) as some of the higher doses – yet many people don’t want those higher doses. Typically it’s the higher doses (starting at say 200mg) that get all the research.

    So overall, we have it here for a bit of wakefulness, but if you need more, you’ll need to add it yourself. Just don’t think that you need to add more right off the bat, all of the nootropics above and below make it so that you don’t have to rely solely on caffeine.

  • SerinAid (as 50% Phosphatidylserine) (100mg)

    Another ingredient we’re excited to see in more nootropics, SerinAid is the premier form of phosphatidylserine (PS), also developed by Chemi Nutra. Note that this is 50% PS by weight, and that’s a good thing given that we’ve seen it as low as 10%. So you’re getting 50mg total PS here.

    On to the ingredient itself, phosphatidylserine is a fat-soluble amino acid found naturally in the brain. Research studies have shown it aids cognitive function and can even improve mood, while slowing cognitive decline in the elderly.[12] There are some anti-stress benefits as well.[13]

  • NeuroFactor™ (100mg)

    NeuroFactor is a patented extract the coffee bean fruit (shown as Coffea arabica [Fruit] Extract on the label). It’s developed by FutureCeuticals and research has shown it to increase BDNF (Brain-Derived Neurotrophic Factor) levels by 143% in humans![14,15]

    This is important because BDNF is essential in neuron development and repair. This protein works in the brain and nervous system for those roles, and also protects against neurodegeneration, helping with “neuronal survival”.[16] This then supports learning, memory, energy metabolism, mood, and general alertness.

  • Methyliberine (as Dynamine 40% Tasteless) (125mg yielding 50mg methyliberine)

    Yessir, another new supplement with Dynamine from Compound Solutions!

    Dynamine

    Dynamine (methylliberine) is a caffeine derivative developed by Compound Solutions that’s touted to be a faster-acting theacrine (TeaCrine).

    The good news is that this fantastic new “stimulant booster” has upped the feel-good stimulant game in 2018. It works similarly to Theacrine, but much faster and a bit stronger since it crosses the blood brain barrier more easily. These are both known as methylurates that are strictly “neuro-activating” but don’t affect heart rate or blood pressure, which many will enjoy in a nootropic.

    It’s hypothesized that Methyliberine mildly inhibits adenosine receptor activity, thus providing stimulation (for comparison, caffeine binds to and blocks adenosine receptors), and this provides a minor “cognitive tickle” in the brain.

    As you’ll see in our quote from Genius below, this ingredient is what really got them to make a nootropic – they were looking for something different, and after trying it, we can agree with them that Dynamine does the trick!

    This isn’t too insane of a dose – 50mg after you get the ‘tasteless’ parts out of the way, which could be good or bad news depending on your outlook. If you’re conservative with new ingredients – especially stimulatory ones – you might love to try Genius Consciousness to get your feet wet. 50mg is strong enough that we believe you’d feel it if you’re well-connected.

  • AstraGin™ (50mg)

    Now it’s time to amplify and extend! AstraGin® is the patented combination of panax ginseng and astragalus membranaceus from NuLivScience that’s used to increase amino uptake.[17]

    What is AstraGin really amplifying here? We're not completely sure

    What is AstraGin really amplifying here? We’re not completely sure but we’re not complaining

    Sometimes this makes sense in supplements, sometimes it does not. But since many of the ingredients here are indeed aminos, theoretically it may help a bit, although we’re uncertain if it’s ever been studied with the amino acids here in Genius Consciousness specifically. With that disclaimed, we’ll basically never turn it down though!

    Finally, one last nootropic:

  • Huperzia Serrata [Whole Plant] Standardized to 1% Huperzine-A) (10mg resulting in 100mcg Huperzine A)

    You weren’t just going to squander all of that enhanced acetylcholine from the Alpha-GPC, were you? Hell no, you’re going to further prolong it by using Huperzine A to stop the acetylcholine stopper!

    A bit more scientifically, huperzine-A inhibits acetylcholinesterase, which is the enzyme that degrades acetylcholine.[18] Combined with Alpha-GPC above, and things start to become clearer… or more conscious if you’re into The Genius Brand lingo!

    Meanwhile, Huperzine A has other neuroprotective effects,[19] and can even generate brain cells via neurogeneration![20] What a great way to finish!

Our Genius Consciousness Analysis

As with anything we write about here, it’s going to come down to value. At a first glance, the whole 30-half-scoop / 15-servings thing was offputting. But then the formula started to become clear – there is a clear case for trying this:

Genius Consciousness Breakthrough

Those pupils say it all!

  • You’re ready to jump on the Lion’s Mane train – the huge dose is what will carry the long-term effectiveness of Genius Consciousness
  • You’re interested in Dynamine, but are a bit more conservative and aren’t going to jump in at stronger 100-200mg doses like we did.
  • You need a little something in the evening, and those ‘toxic’ diet sodas just don’t cut it anymore.
  • You like tons of different nootropic ingredients – a “kitchen sink”, if you will – but don’t feel like messing with nearly a dozen pills and powders throughout the course of a day.

Every ingredient here has good use, and most of them are well-dosed. If you were to put this stack together yourself, you’d be popping pills and spilling powders all morning long! So Genius did that part for you, and now you can get a well-rounded memory/focus/energy aid without going insane…

The Extras

As always with The Genius Brand, you won’t see any artificial colors, flavors, or sweeteners in here.

Per the image, the product is launching with watermelon flavor, but we’re not sure of any others, so sign up for alerts below!

What took Genius so long?!

So we had to ask – what took The Genius Brand so long to come out with a nootropic?! Here’s what they had to say:

LOL… Trust me, I thought the same thing every day. We didn’t launch with a nootropic as our first product (Burn & Caffeine were) but I thought about pretty much daily from there on out.

The problem was, I didn’t see anything on the market to really set it apart. Burn has a strong nootropic profile in its own right so we just decided to put it on hold until something “game changing” came along and then at the Olympia when we got some of the first Dynamine samples from Compound Solutions, I knew it was time to finally move!

We wanted to create something that lives up the name Genius. We wanted to cover all of the basis of general brain function and then give the product some actual kick that you feel a difference with the 1st time you take it.

— Team Genius

Achieve another state of consciousness – with Genius Consciousness

And finally, The Genius Brand has a nootropic!

They’ve once again put together a well-dosed formula, full of trademarked ingredients that are mostly well-dosed, especially if you don’t want the stim-effect to be too strong.

Genius Logo

The Genius Brand is a new company dedicated to providing high-quality, clinically dosed products using research-backed ingredients. Click the image to see all Genius Supps!

In a market where the most intense nootropic users enjoy concocting their own homemade stacks, it gets to a point where you start to love all kinds of ingredients, but stop loving all of the tinkering, weighing, and pill swallowing. With ten ingredients here, it’s best to leave it to the pros, who can put it all together in a single tub and keep the fillers to a minimum and the genius state of mind to a maximum.

Long story short, everything inside Genius Consciousness looks good and even fresh to us – but the only drawback is that we’d tear through this tub in two weeks or even less, and likely be left wanting more.

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References

  1. Parnetti, L, et al; “Pharmacokinetics of IV and oral acetyl-L-carnitine in a multiple dose regimen in patients with senile dementia of Alzheimer type”; Eur J Clin Pharmacol. 1992; 42(1):89-93; https://www.ncbi.nlm.nih.gov/pubmed/1541322
  2. Goo, M, et al; “Protective effects of acetyl-L-carnitine on neurodegenarative changes in chronic cerebral ischemia models and learning-memory impairment in aged rats”; Arch Pharm Res; 2012 Jan; 35(1):145-54; https://www.ncbi.nlm.nih.gov/pubmed/22297753
  3. Carta A, Calvani M, Bravi D, Bhuachalla SN; “Acetyl-L-carnitine and Alzheimer’s disease: pharmacological considerations beyond the cholinergic sphere”; Ann N Y Acad Sci. 1993; 695:324-326; https://www.ncbi.nlm.nih.gov/pubmed/8239306
  4. Gomez L.A., Heath S.D., Hagen T.M. “Acetyl-L-carnitine supplementation reverses the age-related decline in carnitine palmitoyltransferase 1 (CPT1) activity in interfibrillar mitochondria without changing the L-carnitine content in the rat heart”; Mechanics of Aging Development; 2012 Feb-Mar; 133(0): 99–106; https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4147858/
  5. Brandalise F, Cesaroni V, Gregori A, et al; “Dietary Supplementation of Hericium erinaceus Increases Mossy Fiber-CA3 Hippocampal Neurotransmission and Recognition Memory in Wild-Type Mice”; Evidence-based Complementary and Alternative Medicine : eCAM. 2017;2017:3864340; https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5237458/
  6. Mori K, Inatomi S, Ouchi K, Azumi Y, Tuchida T; “Improving effects of the mushroom Yamabushitake (Hericium erinaceus) on mild cognitive impairment: a double-blind placebo-controlled clinical trial”; Phytother Res. 2009;23(3):367-372;  https://www.ncbi.nlm.nih.gov/pubmed/18844328
  7. Zhang J, An S, Hu W, et al; “The Neuroprotective Properties of Hericium erinaceus in Glutamate-Damaged Differentiated PC12 Cells and an Alzheimer’s Disease Mouse Model”;  Prokai-Tatrai K, ed. International Journal of Molecular Sciences. 2016;17(11):1810; https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5133811/
  8. Sanders LM, Zeisel SH; “Choline: Dietary Requirements and Role in Brain Development”; Nutrition today; 2007; 42(4):181-186; https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2518394/
  9. Michel V, Yuan Z, Ramsubir S, Bakovic M; “Choline transport for phospholipid synthesis”; Exp Biol Med (Maywood); 2006;231(5):490-504; https://www.ncbi.nlm.nih.gov/pubmed/16636297
  10. Topall G, Laborit H; “Brain tyrosine increases after treating with prodrugs: comparison with tyrosine”; J Pharm Pharmacol; 1989; 41(11):789-791. https://www.ncbi.nlm.nih.gov/pubmed/2576051
  11. Magnusson I, Ekman L, Wangdahl M, Wahren J; “N-acetyl-L-tyrosine and N-acetyl-L-cysteine as tyrosine and cysteine precursors during intravenous infusion in humans”; Metabolism; 1989; 38(10):957-961; https://www.ncbi.nlm.nih.gov/pubmed/2507878
  12. Kataoka-Kato A., et al.; Journal of Pharmacological Sciences; “Enhanced learning of normal adult rodents by repeated oral administration of soybean transphosphatidylated phosphatidylserine;” July 2005; https://www.ncbi.nlm.nih.gov/pubmed/16006737
  13. Baumeister J, Barthel T, Geiss KR, and Weiss M; “Influence of phosphatidylserine on cognitive performance and cortical activity after induced stress”; https://www.ncbi.nlm.nih.gov/pubmed/18616866
  14. Reyes-Izquierdo, T., Nemzer, B., Shu, C., et al; “Modulatory effects of coffee fruit extract on plasma levels of brain-derived neurotrophic factor in healthy subjects”; British Journal of Nutrition; 2013; https://www.cambridge.org/core/journals/british-journal-of-nutrition/article/modulatory-effect-of-coffee-fruit-extract-on-plasma-levels-of-brain-derived-neurotrophic-factor-in-healthy-subjects/8B291E8D053143AA5A8D33B65496B034/core-reader
  15. Futureceuticals; “NeuroFactor Increases Plasma Levels of BDNF in Humans”; 2012;  http://docdro.id/kJEfIt7
  16. NCBI Gene; “BDNF brain derived neurotrophic factor [ Homo sapiens (human)”; https://www.ncbi.nlm.nih.gov/gene/627
  17. AstraGin; NuLivScience; “Clinically Demonstrated to Significantly Increase the Absorption of Amino Acids, Peptides, Vitamins, and Other Nutrients in Intestinal Cells to enhance the Nutritional Value of Targeted functional Foods and Supplements”; https://www.docdroid.net/rA01t9O/nuliv-science-astragin-research.pdf
  18. Zhao, Q; “Effects of huperzine A on acetylcholinesterase isoforms in vitro: comparison with tacrine, donepezil, rivastigmine and physostigmine”; State Key Laboratory of Drug Research, Shanghai Institute of Materia Medica, Shanghai Institutes for Biological Sciences, Chinese Academy of Sciences; 2002; https://www.ncbi.nlm.nih.gov/pubmed/12445575
  19. Ved, H; “Huperzine A, a potential therapeutic agent for dementia, reduces neuronal cell death caused by glutamate”; Division of Biochemistry, Walter Reed Army Institute of Research; 1997; https://www.ncbi.nlm.nih.gov/pubmed/9141073
  20. Ma, T; “Huperzine A promotes hippocampal neurogenesis in vitro and in vivo”; State Key Laboratory of Biomembrane and Membrane Biotechnology, School of Life Sciences, Tsinghua University; 2013; https://www.ncbi.nlm.nih.gov/pubmed/23454433
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