Advanced GG Focus Esports Supplement: For Gamers, By Gamers

Advanced GG has a passion for what they do and the products fully reflect that.

Normally on this blog, we cover supplements geared towards athletes and gym goers looking to get an extra edge, be it in strength, sports, physique, or endurance. But today we cover a different kind of athlete, who has a different kind of need – the cognitive kind. We’re talking about gamers and esports athletes, a different breed of competitor who have long been underserved by the food, drink, and supplement industries.

Many of the sports supplement companies that we follow saw the surge in esports, creating supplements geared towards gamers. But we mostly remained quiet, because it was clear they weren’t gamers and were just in it to make a quick buck. Gamers smelled this from a mile away as well, rejecting those supplements, which were subsequently discontinued one after another.

Gamers deserve better. They can now get it.

Gamers deserve more and gamers deserve better. They don’t want to hear about studies on bodybuilders and golfers. They don’t care about “skin splitting pumps in the gym”. They speak their own language and have their own role models. Yet they know that a bit of long-lasting energy and focus with no crash can go a long way into a gaming marathon – and such ingredients do exist.

So who better to put out a real gaming supplement made with ingredients with real research on real gamers than… gamers themselves?

Enter Advanced.GG.

Advanced.GG: Formulators By Day, Gamers By Night

Powered by Nutrition21’s NooLVL, Focus 2.0 is the world’s first clinically-dosed esports supplement!

Advanced.GG dug into the research, experimented, and received feedback from some of the top gamers in the world. Although they weren’t the first company to create a supplement specifically designed to improve gaming performance, Advanced.GG was the initial company to create a clinically-dosed esports supplement with a fully transparent label, called Focus 2.0.

And in our opinions, doing it right is better than being the first to market.

At their core, Advanced.GG values all the same things you do: quality, transparency, ethicacy, and performance. They didn’t want to just put out a few products with some fancy marketing to make money. They’re in it for real. They live and die by this. And if you turn the label around and look at the supplement facts panel, and talk to the team of gamers they’re putting together, you’ll see how much it really matters.

Focus 2.0: The First Clinically Dosed Supplement For Esports

Achieve the ultimate gaming experience with Focus 2.0.

Focus 2.0 is the flagship product that really showcases everything Advanced.GG is about. It has clinical dosages, ingredients backed by research, and a fully open label, all to ensure the consumer that they are getting what they paid for. Focus 2.0 was specifically designed to enhance your gaming experience, and you don’t need to be an esports competitor to enjoy the performance boost it provides.

In this post, we’re going to fully explain the benefits and breakdown the science of each ingredient included in Focus 2.0. This will allow you to see why Advanced.GG is one of the leading esports companies in the world, and certainly the leader in terms of supplementation. Before we send you to another level with Focus 2.0, sign up for our Advanced.GG news and deal alerts, so you can stay tuned and unlock your true gaming potential.

Let’s dive into what ingredients make Focus 2.0 smash the competition!

Focus 2.0 Ingredients: Take Your Gaming To The Next Level

A fully transparent label with some of the best ingredients on the market!

No matter what the product is, PricePlow always likes to see a fully disclosed label, so the consumer knows exactly what is going into their body. Too many gaming supplements are proprietary blends, which means you don’t know what you’re getting, and the brand may change the formula between batches as it suits their profit margin – without changing the label.

A fully-disclosed formula allows us to better understand if it’s superior to another product or not – and Focus 2.0 is exactly that: superior.

We also really appreciate ingredients that are backed by research and are used at clinically-studied doses. Lucky for you, Advanced.GG shares the same values we do, and Focus 2.0 showcases each one.

The ingredient panel is so stacked, it lists the dosages for both a one and two scoop serving size. This allows you to customize how locked in you want to feel, as there is caffeine inside (100mg per scoop, so 200mg in a full two-scoop serving). But for this analysis, we’re going to cover a full two scoop serving to see how focused we can get.

Two scoops (7.5g) of Focus 2.0 will deliver:

• nooLVL (Inositol-enhanced Bonded Arginine Silicate) – 1.6g

  

  nooLVL is a new ingredient that is the first to have a clinical study on it specifically performed on gamers — who were playing modern games!

  Focus 2.0 is the first gaming supplement to contain a full clinical dose of nooLVL, which is a big reason why the supplement is so effective at increasing focus.

  nooLVL is a patented, non-stimulant ingredient developed by a industry leader, Nutrition 21. It consists of two main components: inositol and bonded arginine silicate. If you’re familiar with the enhanced blood flow agent named Nitrosigine , this may sound very familiar, because it also contains bonded arginine silicate with inositol. But the key difference with nooLVL is that it has more inositol!

  Let’s quickly go over the two primary components of nooLVL to get a better understanding of how it works. If you want more information on this powerful ingredient check out this blog post where we go in depth on all things nooLVL: nooLVL: Next-Level Focus Ingredient for Gaming Supplements!

  • Bonded Arginine Silicate

    The first component is actually composed of two key molecules, L-arginine and silicate. L-arginine is a popular supplement for workouts because of its role in boosting nitric oxide (NO) levels within the body.^[1] NO causes vasodilation of the blood vessels, leasing to increased blood flow, nutrient delivery, and metabolic waste removal.^[2]

    

    Nutrition21 is a leader in the industry and takes huge steps towards making supplements safer, more effective, and transparent!

    Why does that matter to gamers? Because that increased blood flow doesn’t just go to the muscles – it goes to the brain as well! And that means we can deliver more cognitive-enhance ingredients along with it.

    However, the main issue with oral supplementation of L-arginine is that it gets broken down during digestion. Thus, a large percentage of it ends up being destroyed and the body can no longer use it for producing more NO. But it turns out that with a little help from silica (silicate) and inositol, things drastically change.

    Studies show that when arginine is bonded with silicate and taken alongside inositol, it can significantly enhance endogenous NO product and boost energy levels.^[3] This is why both Nitrosigine and nooLVL can increase blood flow, focus, energy, and performance. But as we mentioned, there’s a reason why nooLVL has more inositol… and it all has to do with focus.

  • Inositol

    Inositol is considered to be an essential carbohydrate found in high concentrations within the brain. It’s involved in several physiological processes, such as supporting neurotransmitter activity and maintaining cell membrane integrity.^[4,5] After discovering inositol’s key role in brain health, researchers ran several studies started to further assess its effects.

    

    Announced on Instagram, Advanced.GG’s Focus V2 will be the first supplement with a full clinical dose of nooLVL

    For example, one study found that there’s a correlation between depression and low amounts of inositol.^[6] Another study showed supplementation of inositol has the ability to enhance dopamine and serotonin production, which resulted in a better balance of brain chemical secretion.^[5] Needless to say, inositol is a very underrated ingredient for boosting and correcting cognitive function. That’s why we’re excited nooLVL contains such a high amount, and the results speak for themselves.

    But that’s not enough for gamers. They need to know if this combination will actually work for them.

  • NooLVL: Backed By Science — for gamers specifically… on modern games!

    NooLVL is one of the first cognitive-enhancing ingredients clinically tested in gamers. A landmark study published in 2019 recruited 60 men and women who played video games five or more hours per week.^[7] They split the participants into two groups: one received 1.6g of nooLVL, while the other were just given a placebo.^[7]

    

    Focus V2 will be the first, but it certainly won’t be the last. We’re ready for the onslaught!

    The study lasted for seven days, and after performing a few tests, the researchers found nooLVL was effective at increasing accuracy, energy, reaction time, speed and decision making compared to the placebo.^[7] This is a very significant finding in such a short period of time, and it’s worth noting that the participants played games from 2019, including Call of Duty, Fortnite, and Madden.

    So this wasn’t your standard Pac-Man and Pong focus test – it was the real deal. Games have changed rapidly over the years and have become a lot more sophisticated with advancements in technology, so it’s crucial to use the most recent games available.

    With how important optimal cognitive function is for gaming performance, this is one of the best ingredients that can be included in a gaming supplement. And like we mentioned it’s at the full clinical dose, so you’ll reap all of the studied benefits (and more) at two scoops.

    NooLVL is powerful, but it’s only one part of Focus 2.0’s formula, so let’s see what else is in store for this advanced gaming supplement.

• Alpha-Glyceryl Phosphoryl Choline (Alpha GPC 50%) – 300mg

  

  Boost your gaming performance!

  Just like lutein is essential for eye health, choline (acetylcholine) plays a critical role in cognitive and muscle function. However, good sources of choline are a little harder to come by depending on how your diet is set up. A large majority of choline is found in meats, fish, eggs, and sunflower seeds. So if you practice more of a plant-based diet, then it’s very tough getting enough choline from diet alone.

  Luckily for you, Focus 2.0 has one of the best ingredients to boost acetylcholine levels, and it’s called Alpha-Glyceryl Phosphoryl Choline (Alpha GPC). Once Alpha GPC is ingested it gets converted into phosphatidylcholine, which can be used as a direct precursor to acetylcholine.^[8] Greater levels of acetylcholine can boost cognitive function, due to its role as a powerful neurotransmitter.

  • Boost acetylcholine, boost neurological function

    This means it carries out several messages between neurons and cells, helping to improve communication between the entire central and peripheral nervous system. It’s very clear that extensive exercise causes a reduction in acetylcholine levels, which can be prevented by Alpha GPC.^[8] Although there have been no direct studies on gamers, this same phenomenon likely occurs as the brain fatigues from intense concentration.

    Several studies conclude that Alpha GPC can effectively boost serum acetylcholine levels, resulting in a boost in cognitive function, power, strength, and performance.^[8-12] That’s also why it’s included in several pre workout formulas.

    Lower doses (250mg) are primarily used for increasing focus, whereas 600mg doses can be helpful to enhance strength and power, thus 300mg is a good dose for this product.^[8-12] In summary, Alpha GPC is a well known nootropic that is great for a gaming supplement.

    In addition, there’s more choline coming!

• Choline Bitartrate – 250mg

  In order to make sure you’re definitely getting enough choline, Focus 2.0 also has another source in the form of Choline Bitartrate!

  

  Want more information on choline, the essential nutrient, check out this blog post!

  Choline Bitartrate consists of a choline molecule chemically bound to tartaric acid in order to improve its bioavailability, absorption, and taste. Upon ingestion the choline and bitartrate dissociate from each other, allowing the choline to be used directly for acetylcholine production. It will essentially do the same thing as Alpha GPC, boost acetylcholine levels resulting in increased focus and mind-muscle connection.

  Getting two forms of choline may yield greater effects, thus several nootropic formulas will include various types. For whatever reason, we’ve noticed that the best focus supplements (often geared towards workouts) contain this Alpha-GPC and choline bitartrate combination! It’s great to see this in Focus 2.0 as well.

• Natural Caffeine (from Green Tea (Camellia sinensis) (leaf)) – 200mg

  There’s nothing that will boost your mental energy and focus quite like caffeine. What’s great about Focus 2.0 though, is that instead of using an extremely fast acting synthetic form of caffeine (caffeine anhydrous), Advanced.GG opted to include natural caffeine from green tea.

  

  In order to give you the best focus possible, a little caffeine was added in, so don’t take it too close to sleep!

  Anecdotally, natural caffeine is a bit slower acting, but it lasts longer and gives you a nice steady increase in energy. 200mg is the perfect dose for most people, especially for gaming. The last thing you want is to take extreme amounts of caffeine that cause you to get the jitters, because that will defintile mess with your fine motor controls.

  Just imagine trying to play an extremely sophisticated game and your hands are shaking with the controller– it would be a disaster. It’s all about getting the right amount without going overboard with Focus 2.0.

  Caffeine is readily absorbed by the body and distributed to several areas of the body, it can even cross the blood brain barrier.^[13] Caffeine mainly expresses its effects by inhibiting the binding of adenosine to its receptors.^[13]

  As a result, there’s an increase in norepinephrine, dopamine, and glutamate secretion.^[13] The increased amount of catecholamine neurotransmitters cause several downstream effects that result in improved mood, energy, and feelings of well-being. Just be wary, because a lot of gamers like to play late at night, so taking caffeine can really disrupt your sleep due to its long half-life.^[13] Therefore, we would suggest taking it no more than 4-5 hours before sleep… whenever that is to begin!

• L-Theanine – 100mg

  

  Not only does Focus contain ingredients to boost gamin performance, it also has several that lookout for your health!

  Typically, L-Theanine is added to caffeinated products to prevent the common side effects that occur with excessive caffeine consumption, such as rapid heart rate, anxiety, being “on edge”, and of course, the jitters. Although 200mg caffeine is not super high and we’re not at all worried about those side effects, there are still a host of benefits from using L-Theanine alongside it!

  The real reason L-theanine is included alongside caffeine in Focus 2.0 is for the synergy. Several studies show that the combination of the two improves cognitive performance, mood, focus, your ability to do attention-switching tasks, and alertness.^[14,15]

  The synergistic effect of the two compounds make a lot of sense when you look at where both are found in nature, within tea leaves. Caffeine is most well known for increasing energy, whereas L-Theanine is known for its calming effects, without causing drowsiness.^[16] As you can see, they balance each other out quite nicely. It’s truly the dynamic duo for a focused based product.

  In addition, it’s not very likely that Focus 2.0 will be your only source of caffeine for the day, so having an ingredient that can take the edge off is a good idea.

• Panax Ginseng Extract (7% Ginsenosides) (stem & leaf) – 50mg

  

  Regardless of what you’re doing… Focus 2.0 gets you… focused!

  Ginseng is a herb that’s been used for hundreds of years in eastern cultures for a variety of medicinal purposes. In recent years, more research has focused on ginseng’s effects on cognition. Several studies have concluded that ginseng possesses several adaptogenic properties, meaning it can help you handle stressful situations.

  But they also note that ginseng can reduce fatigue, improve mood, have a calming effect, and increase reaction time.^[17,18] Furthermore, ginseng has been shown to enhance working memory, mental arithmetic performance, and speed up attentional processes.^[19] If that doesn’t sound like the perfect ingredient to boost your gaming performance, then I’m not sure what else will.

  It’s also important to note that Advanced.GG lists the standardized extract as 7% ginsenosides. This is a small, but crucial detail, because ginsenosides are the bioactive compounds found in ginseng that researchers attribute its benefits to.^[19,20] A study done in 2016, found that the leaf contained the highest concentrations of ginsenosides.^[20]

  As you can see from the label, that’s exactly what they’re using, so you’re getting the greatest amount of the bioactive compound for better effects. This clearly shows how much Advanced.GG’s values transparency and efficacy.

• Astaxanthin (Haematococcus pluvialis) (alga) – 20mg

  Astaxanthin is a carotenoid, naturally found in several foods that have a pinkish color, such as salmon, shrimp, crab, and lobster. In general carotenoids are color pigments, which help give various foods their vibrant appearance. But in addition to that, astaxanthin also offers several health benefits.

  Not only is it a potent antioxidant that helps fight against free radical damage, it’s also crucial for eye health.^[21-23] Often paired with eye support supplements, research shows astaxanthin is effective at reducing eye strain, improving visual accommodation, and may help prevent macular degeneration.^[22,23] Its mechanism of action appears to be increasing blood flow into renal capillaries, which results in inhibition of the NF-κB signaling pathway.^[23]

  This is just yet another ingredient looking out for your eye health. Because you need to be healthy in order to have optimal performance, regardless if you’re gaming, lifting weights, or anything else in between.

• Black Pepper Extract (piper nigrum) (fruit) (Bioperine) – 5mg

  Now onto an ingredient that PricePlow always likes to see in virtually any supplement, black pepper extract (as BioPerine).

  

  Bioperine is the trusted, trademarked form of black pepper extract that promises 95% or greater piperine, the part of black pepper with all the activity!

  The reason why we advocate so much for Bioperine is because of its capability to enhance absorption and bioavailability. If your body cannot uptake a nutrient properly, then it will just pass right through without causing many effects. This is the last thing you want when spending your hard-earned money on a supplement, hoping it will give you the results you’re looking for.

  BioPerine is being added to several supplements now, because studies show it can enhance the absorption of a wide variety of nutrients and compounds.^[24] So not only is Advanced.GG using clinical dosages and effective ingredients, they are making sure you’re getting everything out of the formula with the addition of BioPerine.

• Toothed Clubmoss (Huperzia serrata) (aerial parts) (standardized to 1% Huperzine A) – 50 mcg

  Huperzine A, also known as Toothed Clubmoss or Huperzia serrata, is included to help keep acetylcholine levels elevated by inhibiting the enzyme acetylcholinesterase, which is most responsible for the metabolism of acetylcholine.^[25-27] It can also cross the blood brain barrier and has incredible bioavailability, which is why it’s very effective.

  So while Alpha-GPC and Choline Bitartrate are working hard to create more acetylcholine, Huperzine A is making sure it’s not just getting destroyed by acetylcholinesterase.

  This is the triple threat to laser focus.

• Added C and B vitamins!

  In addition to all the great ingredients included in this formula, Focus 2.0 contains vitamin C and several B vitamins for even more health benefits!

  

  Gamers by night, formulators by day.

  Vitamin C, also known as ascorbic acid, is a water soluble vitamin that has several positive effects on health by acting as a powerful antioxidant. Although sufficient vitamin C intake can help prevent several diseases, in this case the most notable one is chronic eye conditions.^[28] As we mentioned before, staring at a screen for hours can really be harmful to your eyes, so adding in several ingredients to help with that is crucial.

  Focus 2.0 includes all eight B-vitamins, B1, B2, B3, B5, B6, B9, B12, and biotin. Each one carries out several important functions throughout the body. But in general, B-vitamins help naturally boost your energy by assisting the enzymes which break down substrates (fats, carbs, proteins) for energy.

  Advanced.GG knows that getting enough vitamins and minerals is key for overall health and performance, so they are just trying to help you out in any way they can!

Available Flavors

Advanced GG has taken their flavor game to the next level by collaborating with some of the most popular content creators around.

What’s really unique about Advanced.GG and Focus 2.0, besides this epic formula, are their flavor collaborations! They teamed up with some of the most well known gamers and content creators in the industry, like Mtashed, Mr. Fruit, and The Korean Savage to create one of a kind flavors.

You can see Advanced.GG likes to go the extra mile to show you why they are the best in gaming supplements. Every detail matters, from the formulas, packaging, and flavors, Advanced.GG pushes the limits to give you the best product money can buy.

Here’s an updated list of all Focus 2.0 available flavors:

Focus 2.0. This isn’t a side-project. This is the project.

Unlike those other supplement and energy drink companies who toss a gaming product out there and hope you bite, Advanced.GG’s focus is solely on gaming.

And just like the best gamers in the world, they don’t back down when a competitor steps into the scene. They kill them with the quality, efficacy, purity, and performance of their products. Being focused on one industry, allows you to nail down your company’s purpose, and gets everyone involved to stand behind every product that gets released.

Whether you’re a die hard gamer or just a weekend warrior, nobody likes to lose. Being at the top of your game requires laser focus, that gets you locked in and helps zone out the many distractions of the outside world. Focus 2.0 will be your go to supplement whenever you need a boost!

Final Thoughts: Focus 2.0 Unlocks The Gamer Within

It’s not very often that PricePlow analyzes a supplement specifically designed to boost gaming performance, but after looking at this formula, we couldn’t resist sharing it with all our readers.

Focus 2.0 is not a game. It’s the real deal.

Advanced.GG is one of those companies we love to work with because they strongly value the same things we do: quality, transparency, efficacy, and passion. Even though Focus 2.0 is heavily marketed to gamers, it could help you in various ways, like increasing your performance at work, helping you knock out an essay for school, or even crush a workout.

Having a product on hand that gives you locked in focus and sustained energy goes far beyond just gaming. That’s another reason why we really wanted to cover this product, at its core, Focus 2.0 is an amazing focus aid that can be used by several people. They may have not been the first ones to release a “gaming supplement”, but Advanced.GG is doing everything right to make sure their product dominates the market.

We’re excited to see what else they have in store for the upcoming year, because as the esports industry continues to grow, PricePlow knows Advanced.GG will as well. There are proprietary dragons in this niche to slay, and this company has the formula to do it.

PricePlow has you covered with the latest industry news, reviews, and deals, but make sure to subscribe down below so you don’t miss out on what’s next for the biggest brand in esports supplements.