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Shawn Wells Breaks Down GLP-1 Drag: Muscle Loss, Mitochondria, and Dopamine | Episode #227

Shawn Wells Breaks Down GLP-1 Drag: Muscle Loss, Mitochondria, and Dopamine | Episode #227

Episode #227 of the PricePlow Podcast takes us back to the NNB Nutrition booth at IFT First 2026 in Chicago, where Shawn Wells sat down with Mike and Ben for the first of two conversations recorded on-site. This one skips the usual business updates (that's what part two, with Dustin Elliott and Jake Mulder, […]
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GLP-1 Drag: Shawn Wells' Theory on Muscle, Mitochondria, and Dopamine

GLP-1 Drag: Shawn Wells' Theory on Muscle, Mitochondria, and Dopamine

Most of the supplement industry's GLP-1 content covers two moments: the drug itself, and what happens after someone stops taking it. NNB Nutrition's Post GLP-1 Window framework belongs to that second part. This article covers the time in between, the actual stretch of time spent on the medication, and three linked theories NNB's science […]
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DL185® for Sarcopenia and Anti-Aging: Muscles Need a Faster Leucine Signal

DL185® for Sarcopenia and Anti-Aging: Muscles Need a Faster Leucine Signal

Sarcopenia is often described as muscle loss, but that framing understates the real problem. What aging adults lose isn't just mirror-muscle. After 50, strength declines two to three times faster than mass,[1] which means the things that actually matter go first: rising from a chair, climbing stairs, carrying groceries, catching yourself before a fall. […]
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Unmatched Supps Dileucine: DL185® Peptide Technology for Muscle Protein SyntheKris

Unmatched Supps Dileucine: DL185® Peptide Technology for Muscle Protein SyntheKris

Leucine has long been recognized as the primary trigger for muscle protein synthesis, but what if there's a more efficient way to deliver its anabolic signal? Unmatched Supps Dileucine brings DL185®, a breakthrough dipeptide composed of two leucine molecules bonded together. Far more than just "regular leucine repackaged", dileucine is a functionally different compound […]
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NNB Nutrition Announces New 2026 Ingredient Launches: Icariin D2, 4-Hydroxy-L-Isoleucine, and 6-Paradol Continue Pure, Potent, Precise Campaign

NNB Nutrition Announces New 2026 Ingredient Launches: Icariin D2, 4-Hydroxy-L-Isoleucine, and 6-Paradol Continue Pure, Potent, Precise Campaign

NNB Nutrition closed 2025 out with a major announcement: three precision-fermented ingredients launching in 2026 that exemplify the company's "Pure, Potent, Precise" philosophy. Icariin D2, 4-Hydroxy-L-Isoleucine, and 6-Paradol are set to join NNB's expanding portfolio of pharmaceutical-grade actives designed to outperform traditional botanical extracts.

The announcement extends momentum from a remarkable year for […]
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MuscleTech's Quality Control Excellence and Innovation Pipeline with Raza Bashir | Episode #183

Raza Bashir MuscleTech quality control manufacturing innovation PricePlow Podcast Episode 183

On Episode #183 of the PricePlow Podcast, Mike and Ben sit down with Raza Bashir, Chief Innovation Officer at MuscleTech and Iovate, for an in-depth conversation about supplement quality control, manufacturing excellence, and the exciting innovation pipeline that has him more energized than ever in his nearly 20-year career. Broadcasting from MuscleTech's […]
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MuscleTech's Peptide Revolution: The Complete System for Muscle Growth, Strength, and Recovery

MuscleTech’s Peptide Revolution: The Complete System for Muscle Growth, Strength, and Recovery

MuscleTech has built a reputation for bringing cutting-edge ingredients to market first, and their latest innovation continues this tradition in spectacular fashion. After pioneering paraxanthine with the enfinity iQ Series and introducing dileucine with Peptide 185, the flagship is now launching their most comprehensive peptide-based system yet.

Introducing the MuscleTech Peptide Series

The MuscleTech […]
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Advanced Muscle Plus: ABN's Muscle Building Formula with 2g DL185 Dileucine

Advanced Muscle Plus: ABN’s Muscle Building Formula with 2g DL185 Dileucine

The muscle building supplement landscape has been transformed by breakthrough peptide research, and Advanced Bionutritionals (ABN) has responded with Advanced Muscle Plus, a clinical-grade muscle building formula that targets the core mechanisms of age-related muscle loss. This powerful supplement combines 2 grams of NNB Nutrition's research-backed dileucine (DL185™) with 1.5 grams of […]
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New Dileucine Research: 2024 Study Shows NNB Nutrition's DL185 Improves Strength

New Dileucine Research: 2024 Study Shows NNB Nutrition’s DL185 Improves Strength

The supplement industry often faces criticism for relying on preliminary or unpublished research. However, that's changing with ingredients like NNB Nutrition's DL185 dileucine, which continues to build its scientific foundation through peer-reviewed research. In an exciting development for 2024, research has now been published in the prestigious journal PLOS ONE,[1] expanding on what […]
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The NNB Nutrition Story: Supplement Ingredient Solutions for the New Decade

NNB Nutrition PricePlow

When the supplement industry was suffering from stagnation in the mid-2010s, one visionary company set out to change everything by focusing on a simple yet revolutionary concept: creating new ingredients. That company is NNB Nutrition, founded by industrial chemist Kylin Liao and guided scientifically by renowned biochemist Shawn Wells.

Over the past […]
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