Essential Amino Acids (Tag Archives)
Otherwise known as EAAs, read our EAA vs. BCAA article and learn why “Full-Spectrum” Essential Amino Acid Supplements are the ‘new’ Branched Chain Amino Acid Supplements!
Subscribe to PricePlow's Newsletter and Essential Amino Acids Alerts
The Casein Comeback: How Sports Nutrition Forgot 80% of Milk’s Protein
In June 2026, the Associated Press reported that whey protein isolate was about 150% more expensive than a year earlier,[1] as food and beverage brands piled into high-protein launches and fought over the same supply. PricePlow's own data verified this, digging even deeper.[2]
There's no shortage of milk, though. FrieslandCampina's 2026 half-year report describes […] Continue Reading →
Mitchell Hooper: World's Strongest Man Tells All | Episode #240
Mitchell Hooper won his second World's Strongest Man title in April 2026, and he's the first professional strongman to join the PricePlow Podcast. He's also a kinesiologist with a master's degree in clinical exercise physiology, so his answers on protein, creatine, and caffeine come with a clinician's reasoning behind them.
In Episode #240 of the […] Continue Reading →
Leuvate: The Fast-Absorbing Amino Acid Blend Behind PVL's ISO CLEAAR
Whey protein has held roughly the same shaker-cup format and benefits for over three decades. Jim McMahon, who introduced whey protein to Canada in 1993 and built Fit Foods Ltd. into a multi-brand supplement manufacturer, kept coming back to one question: instead of waiting out whey's next price shock, why not optimize what […] Continue Reading →
Amino Acid Fortification (Not Spiking!) with Leuvate: Dr. Daniel Traylor | Episode #231
Episode #231 of the PricePlow Podcast is a science deep dive, and this one comes with tons of citations. Dr. Daniel Traylor, a protein and amino acid researcher at DePaul University, joins Jim McMahon of Fit Foods to launch PVL's ISO CLEAAR, a dairy-free protein drink built around Leuvate, Traylor's leucine-forward essential amino […] Continue Reading →
Lazy But Not Dumb: Why the Body Bothers to Make Dileucine From Leucine, and What That Means
On Episode #078 of the PricePlow Podcast, Ralf Jaeger dropped a line that's quietly shaped how we think about peptide ingredients ever since: "the human body is lazy".
But not in a bad way. Instead, it's in the specific, useful way that a species doesn't survive countless years and generations spending energy on processes […] Continue Reading →
PVL ISO CLEAAR: A Clear Protein Drink Built Around LEUVATE+™
PVL has just launched ISO CLEAAR, a dairy-free protein powder built to drink like juice instead of a shake. Each 26g scoop delivers 20g of protein and amino acids for 80 calories with zero sugar (sweetened with sucralose and stevia leaf extract, rounded out with monk fruit and natural flavors), and the formula ships […] Continue Reading →
DL185® for Sarcopenia and Anti-Aging: Muscles Need a Faster Leucine Signal
Sarcopenia is often described as muscle loss, but that framing understates the real problem. What aging adults lose isn't just mirror-muscle. After 50, strength declines two to three times faster than mass,[1] which means the things that actually matter go first: rising from a chair, climbing stairs, carrying groceries, catching yourself before a fall. […] Continue Reading →
Jim McMahon of Fit Foods: Protein Price Shocks and the Mutant Story | Episode #215
Jim McMahon turned 60 in early 2026, and his supplement industry experience now spans nearly four decades. He founded Fit Foods Ltd. (parent of Mutant, PVL, Whey Gourmet, and North Coast Naturals) in 1996 with $13,000 and a newborn at home, and built one of the industry's most disciplined manufacturing […] Continue Reading →
Gaspari Nutrition SizeOn Get Swole New Formula: Amino9®, HMB, and 6 Grams of Creatine
The legendary SizeOn has been a fixture in Gaspari Nutrition's lineup for over two decades, and if you've been using it long enough, you know why it stuck around. The intra-workout category got crowded, but SizeOn kept selling because the formula worked. Now, Gaspari has gone back in and rebuilt it, and there are […] Continue Reading →
2026 Study: AstraGin Enhances Whey Protein Amino Acid Absorption, Muscle Function, and Gut Integrity
A question every serious protein buyer should ask: how much of what's in the scoop actually makes it into circulation? A new peer-reviewed clinical trial published in Nutrients in February 2026 takes a direct shot at that question, and the results make a strong case for NuLiv Science's AstraGin® as a meaningful addition to protein […] Continue Reading →
